Katherine Melchior Ray Email and Phone Number
Katherine Melchior Ray work email
- Valid
- Valid
- Valid
Katherine Melchior Ray personal email
- Valid
- Valid
Katherine Melchior Ray phone numbers
With over 25 years of experience in global marketing and leadership, I am a faculty member at Berkeley Haas School of Business and the president of GlobeAlly, a consulting company that helps businesses grow internationally. I specialize in consumer-driven brands in fashion, luxury, hospitality, beauty and wellness and have worked as a senior executive on three continents, leading local teams in the US, Europe, and Japan.My passion is connecting people across cultural differences and empowering them to achieve their business goals. I teach International Marketing to MBA students, where we examine the opportunities and challenges faced by companies seeking growth in the global marketplace. I help companies identify and elevate their competitive advantages by leveraging consumer insights to position their brand and market their products and services, using my expertise in cross-cultural management, digital transformation, and design thinking. I believe that global awareness increases empathy, inclusivity, and productivity, and that clear-sighted and compassionate leadership ignites the creativity of diverse teams.
-
Edhec Expert In Residence – Global MarketingEdhec Executive Education & MbasPortland, Or, Us
-
Faculty Member, LecturerUniversity Of California, Berkeley, Haas School Of Business 2022 - PresentBerkeley, Ca, UsI teach International Marketing to full time MBA students as we examine the opportunities and challenges faced by companies seeking growth in the global marketplace. The marketing skills needed to build businesses internationally helps leaders embrace differences and better cultivate diverse markets domestically. -
PresidentGlobe Ally Apr 2010 - PresentGlobeAlly is a consulting company that helps businesses grow internationally, specialized at the intersection of marketing, innovation and cross-cultural management. My experience building international businesses living in the US, Japan, France and Germany informs solutions for different stages of realizing international opportunities for small to midsize companies. (Previously "Rayworks Global Strategies & Market Entry")
-
Chief Marketing OfficerBabbel Oct 2019 - Feb 2021Berlin, DeHired to lead Babbel's evolution from its origin as the world's first online language learning app. In the first year, we turned around the business to beat our own growth goals with more effective learning tools, increased subscribers by launching Free Trial, and expanded the brand from a single product into a multi-platform offering. Increased employee satisfaction with a transparent and inclusive leadership style during the pandemic.I build brands across cultures and joined Babbel to help people access language because speaking multiple languages helps us to see opportunities, understand others and build collaborative teams to achieve our goals. -
Chief Marketing Officer & Senior Vice PresidentShiseido Mar 2018 - Aug 2019Minato-Ku, Tokyo, JpAfter consulting for eighteen months, the CEO brought me inp-house as CMO of Global Luxury Brands, where I steered the $3B portfolio to +20% top line and +8% operating profit by elevating the luxury appeal and increasing global recognition of the flagship Shiseido brand and the clé de peau beauté brand. I created a more globally-aware, consumer-focused and digitally-driven organization after identifying a proficiency gap between Japan and its target markets abroad. Shiseido's brands offer a unique holistic approach to beauty combining cutting edge science and art. Anchored in a respect for nature, Japanese Beauty offers a new way of seeing and nurturing beauty in ourselves and the world around us. -
Vice President, Global Luxury BrandsHyatt Hotels Corporation Apr 2013 - May 2015Chicago, Il, UsLed all global brand activities for the luxury hotels at Hyatt, specifically the Park Hyatt and Grand Hyatt brands. Defined guest experiences via analytics and design-thinking. Uncovered and developed the core brand DNA. Increased awareness. consideration, and bookings for Park Hyatt with brand campaign supporting the opening of flagship Park Hyatt New York. Led global innovation focused on intuitive hospitality. Managed all brand communication and marketing to global counterparts including opinion leaders, hotels, and regional offices, working in close cooperation with our sales and development partners. -
Vice President MarketingTommy Hilfiger Jun 2011 - Dec 2012Amsterdam, North Holland, NlMid-term assignment as interim head of marketing for Japan. From US base, directed all aspects of marketing to reposition the brand around flagship store opening. Recruited, managed & inspired Japan staff while supporting global marketing & merchandising strategies with USA & Europe. Initial 6-month assignment extended several times to last 18 months in total. -
Executive Director, Strategic Planning, JapanGucci Apr 2008 - Jul 2009Casellina Di Scandicci, Florence, ItConceived and executed growth strategies across merchandising, marketing and retail. Refocused product launches in jewelry and handbags, surpassing previous results in otherwise down market. Developed original consumer research that provided critical insights. Spearheaded CRM-driven customer segmentation across all distribution channels. -
Vice President, Marketing & Communication, JapanLouis Vuitton 2005 - 2008Paris, FrManaged all marketing and communications functions to grow demand for $1.5B market. Leveraged consumer insights to position and launch new products, achieving a 40% YoY growth. Championed communication changes to align with consumer preference shifts, resulting in "Core Values" global campaign. Redirected media investment, achieving #1 share of voice and 99% sell-through. Improved efficiencies in CRM with increased investment. Produced record-breaking celebrity events. Managed 35 Japanese staff across all marcom functions. -
Vice President Global MarketingFaçonnable 2001 - 2005Nice, FrDeveloped global marketing department for Nordstrom’s newly acquired French brand, transitioning marketing and visual merchandising teams from family-owned business into professional subsidiary. Developed new global brand identity & retail design. Directed advertising, media, press & PR in Europe. Developed retail marketing & merchandising for 30+ European boutiques. Created and merchandised collection presentations with integrated marketing tools for wholesale, retail and press. -
Women'S Footwear General ManagerNike 1998 - 2000Beaverton, Or, UsHired to lead integrated women’s-focused footwear business in US across categories & dedicated sales team ($800M of $3B total US.) Directed footwear product teams across 12 sport & fitness categories and specialized women's footwear sales team. Created strategic business plan with footwear R&D, categorical product growth, marketing, sales, and organizational development. Identified consumer segmentation opportunities for teens and adult women. Championed distinct brand advertising for women. Developed new channel & assortment opportunities to department stores and specialty retailers increasing market share in under-performing categories. -
Vice President InternationalHanna Andersson 1994 - 1998Portland, Or, UsResponsible for building international businesses for direct mail children’s apparel company. Created and implemented comprehensive 3-year strategic business plan. Built 1000% growth in key international markets through brand marketing campaigns and original joint ventures. Created local-market catalogs with distinct positioning, wording, and service. Conceived, developed and implemented original computer software for branded bilingual Customer Service Center in Japan. -
Marketing Manager/ Tv Producer/ReporterFujisankei Communications International Inc. 1989 - 1994Worked on wide variety of projects at Japan’s largest media group, with national TV network, daily newspapers, radio networks, & art museums. Learned from the ground up how to navigate within Japanese companies and make American brands successful in Japan. Producer/Reporter for Japanese TV shows on American culture; positioned, marketed, and distributed American products in Japan. Created original product with the Museum of Modern Art, Carnegie Hall, Turner Entertainment, and others. Coordinated launch of Praemium Imperiale Art Prize and acquisition of Henry Moore collection.
Katherine Melchior Ray Skills
Katherine Melchior Ray Education Details
-
Brown UniversityHistory -
Stanford University Graduate School Of Business2-Week Design Thinking With Ideo
-
Keio University
-
San Francisco University High School
Frequently Asked Questions about Katherine Melchior Ray
What company does Katherine Melchior Ray work for?
Katherine Melchior Ray works for Edhec Executive Education & Mbas
What is Katherine Melchior Ray's role at the current company?
Katherine Melchior Ray's current role is EDHEC Expert in Residence – Global Marketing.
What is Katherine Melchior Ray's email address?
Katherine Melchior Ray's email address is kr****@****bel.com
What is Katherine Melchior Ray's direct phone number?
Katherine Melchior Ray's direct phone number is (212) 840*****
What schools did Katherine Melchior Ray attend?
Katherine Melchior Ray attended Brown University, Stanford University Graduate School Of Business, Keio University, San Francisco University High School.
What skills is Katherine Melchior Ray known for?
Katherine Melchior Ray has skills like Integrated Marketing, Brand Development, Product Development, Brand Management, Fashion, Marketing Strategy, Luxury Goods, Strategic Planning, Apparel, Retail, Marketing, Leadership.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial