Katherine Ferrier Email & Phone Number

Saint Paul, Mn, Us

United States

NAU Country Insurance Company, A QBE Insurance company. North American Crop Insurance Division. Approved Insurance Provider (AIP). Manages Corporate Communications. Executes highly visible marketing campaigns. Weather-related Ag Product trainer and involved with technical project management. Works in collaboration with remote team daily with creation and editing of marketing materials. Successfully increasing engagement through Social Media channels. National tradeshow and event manager.CORE RESPONSIBILITIES: *Manages Corporate Communications (Internal, External): Organizes, creates, and delivers on-demand and for campaigns. *Communicates service level agreements and implements communication strategy.*Facilitates knowledge sharing.*Team review editing on all marketing materials. *Corporate Trade Show Project and Vendor Management. Including, but not limited to: Commodity Classic, National Farm Machinery Show, Southern Farm Show, FFA National Convention and Expo.*Social Media Content Management: Content writing, editing, strategy, metric reporting, graphic creation. *Trainer/Project member/QA on weather-related farming technology. *Video Tutorial Editing and Creation (Software: Camtasia).*Process Documentation and Organization.*Instructional User Documentation.*Website Content Writing/Editing/Creation.*Corporate Customer/Client Contact Management. *Customer and Marketing Team Support and Troubleshooting.*Misc. Project ManagementQBE INITIATIVE INVOLVEMENT/MEMBER: -WHY QBE? Ambassador – QBE Hero Advocate!-Q4S – QBE for Sustainability (Q4S is committed to fostering a culture of sustainability and improving the social, economic, and environmental well-being of the communities where their people live and work.) https://www.qbe.com/sustainability -Inclusivity of Diversity

Ramsey, Minnesota, United States

Greater Minneapolis-St. Paul Area

Manages Corporate Communications. Executes highly visible marketing campaigns and technology training within specific timelines. Weather-related Ag Product trainer and involved with technical project management. Works in collaboration with remote team daily with creation and editing of marketing and training materials, including websites. Successfully increasing engagement through Social Media channels. EXAMPLE OF PROJECTS:-Annual photo calendar and contest.-EIC company magazine (Country Times) for Agencies/Employees.SOFTWARE:Constant Contact, Sitefinity, Social media channels (Facebook, Twitter, Linked In, Instagram), Corporate CRM, iPad Apps (for business to client), O365, MS Teams, NEC-UC, Adobe Creative Suite (Acrobat Pro DC, Illustrator, Photoshop, etc.), PL/SQL.CONTINUING EDUCATION - DEVELOPMENT-Hootsuite Social Media Strategy Training - Spring 2023-Hubbard Digital Academy - Fall 2018 and 2019 (Attendee)-Fred Pryor Seminars - Mistake Free Grammar & Proofreading Spring 2017 (Attendee)

Greater Minneapolis-St. Paul Area

Responsible for research and development in creation and construction of sound/recording studio used for global reinsurance company. Corporate-wide Video Tutorial creation. Consulted with management and IT team on plan of action and project management needs for full scope of corporate-wide online Training program.

Rochester, Minnesota

Forecast analysis, blog writing, social media posts, on air graphics creation. Standard live studio equipment expertise and use. Live On Air broadcasting for news casts.

Greater Minneapolis-St. Paul Area

Responsible for the training of newly hired staff and existing employees on in-house technology and applications. (Remote and In House).INSTRUCTIONAL DESIGN / DOCUMENTATION: -Design and format internal technical process documentation. Also create end user instructional guides using MS Office Suite/Camtasia/Adobe Products. -Conference room technology/troubleshooting instructions.-Corporate LMS research and work. STRATEGIC BUSINESS PARTNER ROLE:Consulting with business partners to recognize efficiency gaps. Committed to assisting in creating new processes, improve on existing processes. Part of Kaizen (LEAN) - Onboarding process change/improvement.PROJECTS:-Sales Enablement Project: Strategic partner ensuring effective use of technology services and content management for Sales staff. -Conference Room A/V Equipment and Vendor Management: Managed 30+conference rooms. -IT Communications project owner and campaign creator. -Cost Saving Initiative: Helped integrate up to 30% savings IT and company wide. -Printers and Mobile Devices.DUTIES INCLUDED:-Onboarding of staff. Training on Technical hardware/software and processes.-Training Program Development, including needs assessments.-Conducting and assisting with Training Seminars for Sales staff.-Serves as a key resource on complex and/or critical issues. -Solves complex problems and develops innovative solutions.-Event consultation and support (Web Conferencing and Live).SYSTEMS/SOFTWARE PROFICIENCY:Lenovo, Dell, iPad, iPhone, Lync headset hardware, iOS 8.1, Windows 7, Outlook, MS Office 2010/2013, Lync 2013, Service Manager, Active Directory, Cloud storage (BOX), Sharepoint, Okta, VPN, Various apps. Crestron panels, Basic A/V equipment (TV Monitors, Source inputs (HDMI-VGA/Audio), Extron Cubbies, Extron Wall Keypad Controllers, USB extenders, IR sensors).

Greater Minneapolis-St. Paul Area

ACHIEVEMENTS: Created project guidelines for creation of original launch graphics for WeatherNation TV Network which, within 3.5 years, began as a startup, to being broadcast into over 30 million households. First major competitor to The Weather Channel in 20 years. NATIONAL WEATHER ASSOCIATION: Member (2012-Current) Multimedia experience with Online Video Forecasts for WeatherBug, Blog postings for Jacksonville Times, and St. Cloud Times. Social Media updates for CN|2 and WeatherNationPUBLIC SPEAKING: Attend several conferences a year within the Emergency Management realm. Have also attended discussions with the NWS and Local Chapters of HSEM and EM on Public Safety measures during Severe Weather. Guest speaker and taught to Emergency Management professionals, Schools, and Community Organizations. INTERNSHIP COORDINATOR: This Project Management role required creating the application process, marketing the internship opportunities, interviewing, hiring, scheduling, and training the intern staff. We mentored up to five interns a year, over four years.SALES:Working with team in learning of new product development and using the Scrum method and using Agile practices. Researched potential clients for Business Development. SEVERE COVERAGE: Responsible for Live up-to-the-minute Severe Weather Coverage during shift and during weekly On Call shifts. Multitasking and presenting critical information during the event. Non-stop coverage until threat subsides.SYSTEMS & SOFTWARE PROFICIENCY:TeamViewer and WebEx Desktop SharingMicrosoft Office SuitePowerpoint ADOBE Photoshop Video Editing (Final Cut Pro) and Capturing (A Tube Catcher)Weather Central Graphics SystemBaron Vipir Radar, GR 2 Radar, Baron OmniCLIENTS: Direct TV, WeatherNation TV, CN|2 Kentucky, Lee Enterprises, Broadcast Weather, Star Tribune, WeatherBug, St. Cloud Times, Conservation Minnesota, Jacksonville Times.

Madison, Wisconsin Area

PROJECT MANAGEMENT - TRAINING AND IMPLEMENTATION:-Interactive Web products for Weather Central (formerly MyWeather) with Media Clients Via Remote -Desktop (Webex) and Conference Call Meetings. -Communication and direct working relationship with developers in creating custom online forecast products for clients. -Work on U.I. and Basic Graphic improvements to product as needed. -Responsible for continuing positive working relationship with Media Clients and Provide Support. -Present Best Practices Promotional Guides to Clients. Post-Implementation via WebEx and Phone.-Provide Weekly and Monthly Statistics and Reports to Clients on Progress of and Success of Client's Web Products. -Conduct client site audits and help with User Interface improvements.TECHNICAL DOCUMENTATION/SOFTWARE USE: -Create Training and Implementation Documentation for Client and Internal Use. -Assistance with Internal Team Organization and creations of projects for company online On Demand website. Voiceover work for Demos of products for Marketing Department. -Create Video Tutorials using ADOBE Presenter and Camtasia for Clients and Internal Use for Training and for LMS (Learning Management System).-Use of Powerpoint for Best Practices Presentations to major broadcast industry corporate leaders. SALES & DEMOS:Assisted Sales team on domestic trips nationwide with Demos, Renewals and potential Sales.TECHNICAL SKILLS & PRODUCT PROFICIENCY:Adobe Presenter, Camtasia and Powerpoint. Daily use of Photoshop CS2/3. Have some work with basic HTML. Interactive Radar, Personal Microcast, Live Online, LiveWire alerts, RouteCast, Hurricane Tracker, WebHD, eWx Data Feed, Venue Forecasts, Mobile products.

Madison, Wisconsin Area

PROJECT MANAGEMENT/ON SITE TRAINING:-Implemented Weather Central Software and Hardware at over 40 television stations across the country. -Trained up to 10 staff members at a time on Software and Created & Produced Show Graphics. -Worked with Engineering and IT staff on Networking the systems. Worked with Graphics staff, station Upper Management, and station Sales Team for duration of Installation (or Upgrade) process. -Traveled roughly 85% of the year - Domestic. -WEB EX Conferencing Pre and Post Installation for Training and Technical Support. SYSTEMS PROFICIENCY:3:D LIVE, LIVE, LiveWIRE, DCE, Metline, ESP:Live, X-Vision, Simulcast, Genesis.STATIONS:KTWO, KFNB, KY3, KODE, WICD, ...more

Madison, Wisconsin Area

NEWSROOM EXPERIENCE:-On-Air Meteorologist for WKOW (ABC) and WMSN (FOX) Madison, WI affiliates. -Live Severe Winter Storm coverage. Assisted Weather Staff during weather events. -Two separate newscasts and weather graphic systems/shows for each station. -Several web updates (Worldnow) TextCaster updates, and WebCasts, as well as radio updates.SYSTEMS PROFICIENCY: Weather Central GENESIS, Weather Central :LIVE, Metline, DCE, ESP:Live.

Sioux City, Ia

NEWSROOM EXPERIENCE:-Morning meteorologist, promoted from weekend meteorologist/reporter within 5 months.-Camera, sound, scripting and video (Linear and Non-Linear) editing software and equipment (Canopus-Windows Movie Maker-Pinnale Home Studio) experience. -Fill in for FOX 44 - KPTH evening newscasts & KMEG evening newscasts - Sioux City, IA Market. --Severe Storm and Winter Storm Coverage. -Produced weather graphics using WSI TrueView Sky / Skytracker & Baron Radar, participated in installation and training. INTERNSHIP MENTOR: Worked one on one with a seasonal Intern in the weather department (Summer 2007).Reported several days a week. Produced and hosted a weekly segment called "How'd They Do That?" I "one-man-banded" across the viewing area, Interviewing local business and the documenting the process of the products they produced. Spoke at several area schools and Girls Clubs events. Station Met team held title of Official Meteorologists for "Awesome Biker Nights". Helped at Local Humane Society and Art Fair events. Emcee'd a local area concert. Gave studio tours. LIVE Shots-Presented Weather off site. GRAPHIC SYSTEMS PROFICIENCY: WSI TrueView Sky, WSI Skytracker Radar, Baron Radar System.

Starkville, Mississippi

Produce Weather Graphics and Forecast. On Air Presentation of Forecast.

Graduate Teaching Assistant to the Geosciences Department - within the Meteorology - Broadcast concentration. Directed and Produced student weather broadcasting Shows and Labs.GRAPHIC SYSTEMS PROFICIENCY: WSI, Baron Radar, Weather Central, and AccuWeather.

Greater Minneapolis-St. Paul Area

*Weather Internship Summer 2005 at Fox 29 in Minneapolis, MN. *Worked with Chief Meteorologist and station staff on all aspects of studio broadcast, including primarily, Weather Producing. Assisted Live -“in-the-field” Weather Segments, Attended WSI TrueView Sky and Skytracker Installation.

Mankato, Minnesota

*Project Management: Forecasting, caring for sled dogs and providing curriculum additions/revisions for Arctic Transect 2004 Online Curriculum. *Funded by National Geographic Spring Semester 2004 (At Minnesota State University, Mankato), but had been previously working with the members of team Arctic Transect 2004 during the summer of 2003 and fall 2003 on research, preparation for the Environmental and Cultural Research Arctic trek via Dog Sled.

Mankato, Mn

*Produced live on-air morning radio show - bi weekly. *Provided content (Weather/Agriculture/Science related) and presented from studio at Minnesota State University, Mankato, Climate Lab.

Mankato, Minnesota

*Certified by Course and Exam by the Midwest Radon Consortium and the EPA. *Performed Radon Testing in Homes as part of the Minnesota Dept of Health and EPA research. *Educated clients on the testing and effects of Radon.*Guest Lecturer: Presented at Minnesota State University, Mankato, and at several schools in the area.*Logged reports for our own department research. Submitted Results to the Minnesota Department of Health.

Master Of Science - Ms, Geosciences. (Meteorology And Broadcasting/Communications Concentrations)

Activities and Societies: Sigma Gamma Epsilon (National Honor Society in Earth Sciences), Full Graduate Assistantship, NWA/AMS Chapter.

Bachelor Of Science - Bs, Geography. (Atmospheric Sciences Concentration. Minor In Music And English)

Activities and Societies: Deans List, Gamma Theta Upsilon (International Honor Society in Geography), IAJE-International Association.

Undergraduate Course Work, Secondary Education, English, And Theater Studies

Activities and Societies: Deans List, Theater and Costuming Department, English Department*Fully-funded Undergraduate Academic Scholarship.