Katherine M Greig work email
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I am a senior product marketing professional with award-winning success in highly competitive markets including launching of new EdTech and SaaS products in established and emerging B2B2C higher education markets. I have experience working with cross-functional and global teams, including Agile development. I have demonstrated abilities in strategic go-to-market planning, product marketing, focused market research, user testing and customer experience engagement, relationship building, sales enablement, communications, event planning, problem-solving, team building, and process improvement.Specialties: • Go-To-Market Strategy• Market Research, Segmentation, Analysis• Positioning, Messaging• Product Launches • Customer Voice, Product Validation, Risk Management• Marketing Communications • Product Presentations • Sales Enablement and Training• Problem Solving• Team Building, Leadership• Agile Development
Regional Baha'I Council For The Northeastern States
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Financial Systems OfficerRegional Baha'I Council For The Northeastern States Dec 2023 - PresentBoston, Massachusetts, United States
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Product Marketing ConsultantK M Greig Consulting Aug 2019 - Nov 2023Boston, Massachusetts, United StatesManaged the business development, product marketing, and customer engagement for product and market research projects. Brought the customer voice to product development, validated market segmentation, informed go-to-market strategies, marketing communication, event planning; and sales training materials for higher educational technology, and for the arts, educational and social justice non-profit sector.
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Senior Product Marketing Manager - Mathematics And StatisticsCengage Group Nov 2011 - Feb 2019Boston, Massachusetts, United StatesSuccessfully launched a new online learning platform and products in highly competitive STEM education markets. Designed, developed and executed market research strategies for new digital learning products in emerging and established markets utilizing Agile development methodology. Researched and defined unmet customer needs, and qualified market segmentation in emerging college course areas. Collaborated with product and marketing partners to create and develop messaging and product tools for internal and external customers, in line with business goals. Conceived, designed, and implemented a customer-centric development model which became the benchmark for customer-driven research in the company. Managed market research budgets, resources and team throughout the product development and customer engagement process. -
Product Marketing Research ConsultantK M Greig Consulting Jan 2011 - Nov 2011Boston, Massachusetts, United StatesConducted product market research and market development for digital and print STEM college learning materials. Qualified marketing leads and provided independent product and market feedback to higher educational marketing and product teams.
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Senior Product Marketing Manager - Precalculus, College DivisionPearson Education May 2008 - Jul 2010Boston, Massachusetts, United StatesDeveloped and executed strategic market plans that drove sales plans and initiatives for $65m in annual revenues (60% of market share.) Successfully launched the first fully online eText which exceeded sales goals and became the benchmark model for both the College and K-12 divisions. Collaborated with the Market Research Manager to design and implement multiple market seeding, development, and research projects for new and revised digital and print products. Recommended product enhancements to address changing market trends and improve competitiveness. -
Senior Product Marketing ManagerHoughton Mifflin 2001 - 2008Boston, Massachusetts, United StatesSenior Marketing Manager for College course materials in the following disciplines:▶ Mathematics (2005 -2008)▶ Science (2003-2005)▶ Chemistry, Psychology (2001-2003)Developed and implemented strategic marketing and development plans for a range of college text programs in introductory through graduate courses. Worked in close partnership with editorial in shaping and executing the strategic vision for new products and text revisions. Led and designed multiple market research and development projects. Designed, planned, and led the training and product sessions at sales meetings and managers’ meetings. -
Senior Marketing Manager - Butterworth-Heinemann, North AmericaElsevier 1998 - 2000Greater Boston AreaDefined and implemented the direct marketing strategy for medical, technical and business markets in North America. Set pricing and managed inventory of imports, developed reporting mechanisms and the structure and sourcing of catalog data. Contributed to publishing decisions and to the development of core and subsidiary websites. Managed the team of product marketing managers and marketing coordinators. -
Regional Marketing Manager - Butterworth Heinemann, Australia & Southeast AsiaElsevier 1988 - 1998AustraliaManaged day-to-day Australian operations and regional marketing strategy. Planned, budgeted and implemented the marketing and sales support strategy for all product lines. Managed national and special accounts, and developed partnerships including specials sales.
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Head Of ResearchEuromoney Sep 1983 - Sep 1986City Of London, England, United KingdomManaged a team of up to ten international researchers in the production of statistical financial research for Euromoney Magazine’s major rankings and listings covering the international capital markets. Developed new project ideas and increased the number of annual projects from 4 to 20 annually resulting in increased advertising revenue that won the publication two successive ‘Queen’s Awards for Export’.
Katherine M Greig Skills
Frequently Asked Questions about Katherine M Greig
What company does Katherine M Greig work for?
Katherine M Greig works for Regional Baha'i Council For The Northeastern States
What is Katherine M Greig's role at the current company?
Katherine M Greig's current role is Bringing the Customer Voice to Product Marketing in EdTech and SaaS Learning Solutions.
What is Katherine M Greig's email address?
Katherine M Greig's email address is ka****@****age.com
What is Katherine M Greig's direct phone number?
Katherine M Greig's direct phone number is +151834*****
What are some of Katherine M Greig's interests?
Katherine M Greig has interest in Photography, Arts And Culture, Music, Ceramics, Singing, Travel, Community Building.
What skills is Katherine M Greig known for?
Katherine M Greig has skills like Publishing, Marketing Communications, Marketing, Marketing Strategy, Market Research, Direct Marketing, Content Development, Product Management, Content Management, Academic Publishing, Strategy, Online Publishing.
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