Katherine Nickell, Mba Email & Phone Number

Fayetteville, Nc L Vienna, Va [Consulting]

Provide contract-based marketing management consulting services to growing businesses with and without an in-house marketing department to leverage business experience and provide fresh insight to optimize B2B and B2C results. Business consulting services include:Marketing/Sales/Business Development: - Marketing Communications & Brand Management- Event Management- New Business Development & Retention- Account Management- Business CoachingSenior Management:- Strategic & Operational Planning- Budget & Financial Accountability- Resource Optimization- Partner & Alliance DevelopmentActive volunteer in my community sharing my expertise with Make-A-Wish Foundation, Fairfax County Office of Elections, AARP, and Girl Scout Council of the Nation’s Capital.NET is particularly well suited for growing small businesses who do not have an in-house marketing person / marketing department or need specialized services to supplement in-house capabilities. We also serve or coach business owners who need assistance refining their personal brand and students who need assistance in creating a personal brand for their job search.Launched a series of seminars on marketing topics for business owners in Northern Virginia. Public speaker on developing your personal brand suitable for students (8th grade - college) and families as a means toward finding meaningful work after graduation.

Arlington, Virginia, United States

Enhance the financial literacy and entrepreneurial spirit of K-12 students in public and private schools by teaching locally in-person and globally online via Zoom - school clubs, classes, camps, and Girl Scout badge workshops. Specialize in teaching educational and engaging Bulls & Bears Stock Market and Entrepreneurs enrichment programs to students. As Master Instructor, provide online training to other instructors.

Reston, Virginia (Headquarters) [Financial Wealth Management]

Developed and managed the entire B2C marketing function for wealth management firm including rebranding, new marketing communication materials, and client events. Secured compliance approval for all written materials through Security Services Network. Developed and nurtured complementary business partner/alliance relationships for expanded client value. Initiated public relations program and enhanced company website content for client communications and strategic brand development.• Initiated referral marketing strategies to generate new business opportunities.• Identified ~ $12M new business.

Herndon, Virginia [Telecommunications & Internet Services]

Managed and developed top tier telecom monthly recurring revenue accounts (~ $2M) including global financial, legal, and manufacturing customers while improving customer satisfaction and retention of monthly revenue base working with C level executives. Identified, developed, and closed new B2B opportunities for Internet, managed networking, and hosting solutions. Utilized Salesforce CRM system to increase sales, customer retention, and customer satisfaction.• Directed new Service Recovery Program initiative to regain customers that previously left SAVVIS.• 2002 Star Performer New Customer Sales, 2003 Major Accounts Sales Presentation Contest Winner, and 2004 Customer Care Star Performer.

Fairfax, Virginia [Engineering/It]

Started new decentralized business development function within Integration Services Operating Unit. Identified and developed teaming partnerships with specialized engineering and product firms.• Developed and implemented a trade show plan for the Operating Unit to broaden visibility in government marketplace.• Introduced enhanced proposal management process for more efficient and responsive proposals. • Identified new suitable B2G IT projects worth more than two times current revenue.

Vienna, Va [Consulting]

Provided contract-based marketing management consulting services to B2B, B2G, and nonprofit customers. Developed strategic marketing, and communications plans plus collateral materials. Conducted market research and analysis as a basis for informed decisions. Provided sales representation. Directed seminar/trade show management activities. Taught development of non-dues revenue and member benefit programs. Guest speaker/presenter at conferences and symposia. Project management of contracts. Developed and managed subcontractors as part of my team.• Led major redesign of Bureau of Public Debt web site.• Supervised major research project that formed basis of Fairfax County Welfare Program.• Recognized and featured in "Women Owned Business Initiative" video by Fairfax County Office for Women and Commission for Women. Video first aired on Channel 16 in January 2000 and became part of regular programming during the year.

Washington, Dc (National Headquarters) [Nonprofit]

Developed objectives, policies, and programs for marketing and communication activities to further the commitment to lifelong learning initiatives for both member employers and their employees. Managed public relations, editorial and graphics services, and contract/grant business development. Directed advertising and sales promotion activities for 3 newsletters and the product line. Supervised team.• Primary interface in the partnership with the Department of Education and Center for Workforce Preparation; advised on content, guests, and town meeting sites.• Editor of WorkAmerica, a monthly newsletter with national distribution.

Rockville, Maryland (National Headquarters) [Nonprofit]

Developed, managed, and increased B2C and B2B non-dues revenue of the 81,000 plus member national professional association. Provided strategic planning and management for the division including sound fiscal management of all division activities including direct mail, advertising, telemarketing, market research, competitor analysis, personal sales, and fulfillment activities. Managed product inventory and pricing. Hired, supervised, and coached division team.• Managed and developed new member benefit contracts, product sales, member mailing lists sales, and subscriptions; increased revenue by 89%, 40%, 271%, and 5.1%, respectively. Record-setting revenue and profit levels in multiple profit centers. • Recognized by Montgomery County School to Work Programs for employing individuals with disabilities in the workplace to further develop their work skills and maintain high level of customer satisfaction.• Appointed to NIH Coordinating Panel to establish the National Institute on Deafness and Other Communication Disorders (NIDCD) Clearinghouse; developed and led national Clearinghouse marketing campaign.

Silver Spring, Maryland (Corporate Offices) [Engineering]

Strategically introduced Navy contractor to new markets via corporate-level development activities involving acquisitions, joint ventures, and corporate partnering. Developed and provided marketing communications to five corporate partners with unique market niche and explained their capabilities via briefings to branches and marketing personnel nationwide. Coordinated joint business opportunities and developed written and visual promotional/public relations materials to introduce new technology products. Ghostwriter for COO on Corporate Partnering.• Identified and evaluated potential acquisition candidates as member of corporate acquisition team to expand B2G markets. • Identified and evaluated companies for potential business relationships to enhance growth and market penetration.

Marlton, New Jersey (Corporate Offices) [Security Engineering]

Launched and directed the corporate marketing function for the Vice President of Business Development including annual and five-year program plans and budgets for B2G marketing. Conducted market research and developed reports.• Developed, executed, and optimized national and international B2G trade show program, advertising program, and public relations program including management oversight of an advertising agency.• Developed CRM system to maximize tradeshow program ROI.

University Of Scranton, Scranton, Pa [Small Business Administration Partnership]

Provided business consulting services to small businesses; improved the profitability of more than 15 existing small businesses via in-depth analysis and strategic business planning. Appointed Ben Franklin Partnership Coordinator for Northeastern Pennsylvania. Organized and presented a Small Business Innovation Research (SBIR) grants seminar.

Poughkeepsie, New York

Developed a new multi-user automated system for determining cabling requirements, confidentially reviewing cabling supply inventories from several vendors, and managing a just in time ordering system for IBM facilities.

Post Graduate Certificate Program, International Management Certificate

Master Of Business Administration (M.B.A.), Marketing

Bachelor’S Degree, Management

Activities and Societies: Omicron Delta Epsilon International Honor Society in Economics and Finance