Managed B2B brand from early start-up through growth and late-stage phases: led B2B marketing team focused on automotive retail and F&I partners • Managed creation and delivery of field marketing collateral, working closely with sales and partner teams to define and market the value proposition, leading to an increase in dealer partners from 200 to 2,000• Owned and managed marketing budget; came in on budget every year• Ran digital marketing campaigns (Polly was NADA's best performing post-conference paid media campaign in 2022)• Drafted application and content that garnered the company a workshop and speaking role at the industry’s largest conference (NADA 2022 and 2023); won “Best Booth” award (NADA 2022)• Secured the company a Fast Company “Best Workplace for Innovators” award (2021)• Launched car buyer studies in 2022 and 2023, garnering earned press in both automotive and insurance media publications

• Developed company's first value proposition• Launched original website and executed first brand refresh• Created first field sales materials• Ran digital media and email campaigns

Managed product vision, strategy, and roadmap for influencer marketing product, “BzzMedia”

Served as primary client contact for all of Shark’s clients, including Brookline Bank, First Ipswich Bank, Eastern Funding Bank and Bank Rhode Island

• Following acquisition of BzzAgent by dunnhumby, relocated to dunnhumby’s London office to build and manage BzzAgent’s onsite UK client services team• Acted as primary contact for major CPG accounts; responsible for clients representing over $2 million in revenue, and contributed to renewal of company’s top accounts

Worked collaboratively and independently to prepare market research and consulting deliverables for major financial institutions. Served as contact for seven major financial services institutions.