Katie Oakley Email & Phone Number

Mclean, Va, Us

Harrisonburg, Virginia, Us

Brand Manager for Soli Organic brand of fresh cut and living organic herbs.

North Bethesda, Maryland, Us

Developed and implemented integrated marketing strategies for 5 Choice Hotel brands – Quality, Clarion, Clarion Pointe, Econo Lodge and Rodeway Inn. Drove brand affinity by leveraging an integrated marketing approach across all consumer channels.- Drove consumer engagement and brand consideration through implementation of multi channel marketing sponsorships with Motor Racing Network – Voice of NASCAR, Major League Fishing, and Bassmaster.- Served as marketing lead on cross-functional team facilitating the new Clarion Pointe brand launch; developed new brand positioning and managed design and execution of all brand and marketing materials to generate consumer awareness and developer consideration.- Led creative identity redesign for Clarion and Quality brands, from evaluation and selection of initial concepts to development of all related marketing materials.

Washington, District Of Columbia, Us

Operated as strategist and account manager for a diverse group of clients including an education-based non-profit and a commercial startup. - Developed and executed digital strategies that drove brand awareness and consumer engagement and increased revenue. - Managed all aspects of social content and paid media strategies including calendar planning, content creation, creative assets, client approvals, and budget allocation. Conducted brand audits of digital platforms, which guided key strategic recommendations.

Washington, Dc, Us

Directed and managed all aspects of new Ibex Drinkable Yogurt brand from development to launch.- Created brand identity and positioning for Ibex Drinkable Yogurt - including brand values, personality, attitude, and image - in preparation for successful new product launch.- Collaborated with external design firm to transform Ibex branding into visual representations including: website, package design, trade show presence, print collateral, and promotional materials. - Developed and executed marketing strategy to support launch of Ibex including digital campaigns, in-store demos, event sponsorships, trade shows, philanthropic partnerships, and social media promotion.

New York City, Ny, Us

Performed a competitive analysis of the social media marketing products currently developed by online publishers. Provided recommendations for additional advertising products for development and marketing to advertisers.

Washington, Dc, Us

Spearheaded assessment of viability and profitability of hospitality business model at various historic sites.- Developed a framework to evaluate site-specific competitive advantages and hospitality revenue streams in order to assist with future strategic planning; identified unsustainable practices and proposed changes based on the model. - Evaluated the Northern Virginia event rental market and forecasted three investment scenarios to determine if operations could be financially sustainable; recommended alternative revenue streams based on findings.

Washington, Dc, Us

Directed the planning, implementation and execution of more than 40 events per year as part of a $72 million annual fundraising campaign. Organized the logistics of several top-tier donor excursions, each involving multiple days of complex, high profile events; these trips increased both member renewal and new membership rates.

Washington, Dc, Us

Served as primary contact for both corporate and individual member event benefits. Coordinated all aspects of the design, production and logistical aspects of each event from start to finish. Acted as customer service liaison to the attendees of the Kennedy Center Honors Gala and the Kennedy Center Spring Gala, fielding donor questions and concerns.

Washington, Dc, Us

Provided event and office management support for the Director of Special Events in the execution of over 400 fundraising and member benefit events per year.

Us

Master Of Business Administration - Mba

Bachelor Of Arts - Ba, English Literature, Psychology, French