Katherine Gabriel Email and Phone Number

In July 2019, Distil Networks was acquired by Imperva.Joined Distil Networks as the 16th employee hire. Over the 6 years I worked there I helped increased revenue 15x+, raised over $50 million in venture capital, grew the team to 150 employees, acquired 2 companies and established key partnerships and resellers around the world. In 2018 Distil was named the Forrester Leader in Bot Mitigation.-Build actionable marketing programs targeting new prospects in key segments andverticals utilizing in-depth, persona-based reporting and analytics- Create and manage account based marketing campaign process from inception tocampaign completion- Work with the Sales Team to develop and enhance marketing strategies and ensurethey were briefed on marketing programs and had the right tools to follow up as required- Implement lead nurture campaigns and scoring programs to further align with sales- Develop promotion calendar and campaign mix planning, determining the right mix ofemail, webinars, newsletters, trade events, etc.- Provide tracking, analysis and oversight of campaign results and budget using marketingattribution and lead source models- Manage the web team and design team (internal and external) to ensure that marketingprograms were accurately reflected on the website and adhered to the brand strategy- Provide support to paid social, PPC, SEO and PR initiatives- Oversee the execution for Distil’s webinars and trade show events

- Shape and manage company’s social media and digital marketing strategies through writing and editing content- Help optimize existing content for social channels and campaigns- Identify, evaluate and test potential online and social media marketing programs with the goal of having a significant impact on the overall business- Track data and develop reports and tools from various sources to analyze campaign results on an ongoing basis- Developed and maintained marketing budget supporting branding, email marketing, and sales collateral- Wrote copy for emails, website, and brochures- Grew online presence by 200%- Created and led internal employee recognition program for over 700 employees- Manage PR opportunities including press releases, industry awards and growth lists