Katherine Orozco Email and Phone Number

• Main liaison for multiple global efforts, assuring their validation and proper implementation in the Latam Region.• Provide strategic marketplace, industry, and category intelligence for all clients and local offices in Latam. • Lead agency growth through extension of business units’ usage among current clients, development of new service groups channels or extension of current capabilities• Facilitate and lead Big Data Projects, implementation and usage of Data Management Platforms (DMP) for global clients. Focused on building an audience marketing approach.• Develop and deploy scalable end-to-end analytic capabilities to enable data driven marketing (audience, media, content) across Omnicom clients • Lead agency analytic efforts to assess marketing initiatives and develop better understanding of marketing effectiveness for top clients.• Design/ negotiate annual scope of work and sets the staffing plan based on job requirements, past performance and future contingencies of the agency. • Manage agency financials and profitability, including strategic oversight of key Latam operations.• Led strategic digital and innovation engagements among top agency clients and agency digital partners of the Latam Region• Establish overall strategic client relationship engagement and client’s businesses growth plans on the Latam Region.

• Provide strategic marketplace, industry, and category intelligence for all clients and local OMD offices in Latam. Leader of the OMD Though leadership COE Latam.• Lead OMD Miami growth through extension of business units’ usage among current clients, development of new service groups channels or extension of current capabilities• Strategic advisor for new and emerging technologies for a wide portfolio of global and regional clients such as PepsiCo, 3M, McDonald’s, FedEx, Cisco, Intel.• Facilitate and lead Big Data Projects, implementation and usage of Data Management Platforms (DMP) for global clients. Focused on building an audience marketing approach.• Lead agency analytic efforts to assess marketing initiatives and develop better understanding of marketing effectiveness for top clients.• Design/ negotiate annual scope of work and sets the staffing plan based on job requirements, past performance and future contingencies of the agency• Manage talent recruitment and retention for addressable and non-addressable media talent, lead regional satellite offices managing 23 experts directly across 4 different locations in Miami, Argentina, Colombia and Mexico. • Develop and maintain productive relationships with senior marketing leaders at client and key media partners• Led strategic digital and innovation engagements among top agency clients and agency digital partners• Establish overall strategic client relationship engagement and client’s businesses growth plans