Primary strategist overseeing the planning, development and implementation of integrated marketing plans to drive brand awareness, engagement, and advancement of Emancipet's mission. My focus has been on brand visibility and awareness to grow clinic visitation in regions where it is needed most, and consistent execution of brand in fundraising communications to grow donor engagement and philanthropic donations. In my time with Emancipet I have led the team to success including:-Launched a refreshed brand visual identity and logo-Redesigned and relaunched website, mobile optimized and available in Spanish-Launched several successful omni-channel marketing campaigns in each of our regions-Developed new processes and procedures to improve efficiency including and org-wide shift to Basecamp project management software-Effectively developed strong brand partnerships to elevate Emancipet’s awareness in the regions we serve including with the Philadelphia 76ers-Led an overhaul of Emancipet’s email marketing system transiting to a new software leading to: efficiencies with email marketing, consistent brand templates, a cleaned and engaged email list, a lead pipeline and several new automated customer and donor journey communication flows-Launched an online retail store, making branded merchandise available beyond Emancipet’s clinics with revenue supporting the nonprofit -Launched a rebranded recurring monthly giving program Paws with a Purpose Club growing recurring donors by 25% in <6 months

Executive level marketer leading strategic communications for the oldest museum in the state of Michigan. Core competencies include: integrated marketing communications, brand development/management, internal/external communications, innovative program development, educational collaboration, product development, customer experience operations, traditional and digital advertising and strategic planning.