Campaigns Manager
Correspondent Corp Ltd
London, United Kingdom
Working for an expanding online video web start-up, WinkBall.com, I joined to help to build an audience and drive traffic to the website through content. I was a central point of contact for various teams, including editorial, technical and marketing departments and had to make sure everyone worked together to deliver campaigns successfully.I hired a team of reporters to cover London events and to put interviews of visitors on the website. I interviewed, trained and equipped the team, also organising merchandise for the promotions. A team of 15 grew over 6 months to a separately managed team of 60 in London. Further to this I helped to set up satellite operations in Manchester, Birmingham, Newcastle, and, during the 2010 Football World Cup, in Johannesburg and Cape Town. I was involved in included the sponsorship of a stage and local community reporting at the Notting Hill Carnival from 2010, 2011 and 2012 events, and putting video manifestos online for candidates in the 2010 UK general election. As a team we had to be responsive and ready to pitch on with any task that needed doing in order to deliver successful campaigns.