Katherine Potter Email & Phone Number

Chicago, IL, US

• Led recruitment marketing, employer brand, and candidate experience
• Grew to support all brands under TAG across health and pet care industries, over 9,000 hires
• 2022 TalentBoard CandE Award Winner
• Improved candidate experience rating 4400 bps in one year
• 69% increase in career site traffic, 125% increase in applications, additional 6,500+ hires supported YOY while budget remained flat
• Doubled email engagement YOY and built out multiple candidate and role specific nurture streams

Chicago, IL, US

• Built the recruitment marketing and candidate experience foundations for the organization to position us to mature our model and deploy more sophisticated strategies
• $700,000+ in cost savings in year one through the implementation of a new recruitment marketing technology stack
• Deployed new tech stack in less than 9 months in partnership with organization wide roll out of Workday
• Trained 130+ TA team on both Workday and Phenom to create best in class recruiting processes and drive optimization throughout the hiring process
• Developed and optimized organization’s measurement programs and implemented new tracking and reporting programs to maximize our investments
• Executed organization’s most comprehensive external candidate research project, analyzing candidate perceptions, expectations and market trends to redefine strategy and EVP

Woonsocket, RI, US

• Managed career site with 9 million annual visitors, 3 million applications, a CRM of 6.5 million contacts and an 82.5% job seeker satisfaction rating
• Recruitment marketing and branding strategy ranked in top 10 of all Fortune 500 companies; trailblazing in areas of branding, content, nurturing, and hiring tactics
• 10% YOY increase in Net Promoter Score (NPS)
• Planned, developed and rapidly implemented marketing strategies to improve recruitment funnel development, surpassed first year goals in critical business areas
• Managed implementation of enterprise TA technology project on time and on budget, including new career site, CRM, events platform, analytics tool and multiple third-party integrations including AI and video tools
• Analyze quantitative data and marketing dashboards to demonstrate performance of key marketing initiatives, define areas for optimization, and synthesize into compelling top-level findings for presentations to key.

Manchester, NH, US

• Developed and analyzed key performance indicators (KPIs) for annual business plan; decreased expenditures with vendors by 25%.
• Implemented cross-divisional adoption of products and services resulting in divisional revenue increase.
• Corrected goals and scope of a project to better address target user needs resulting in service delivery redesign and 50% reduction in project expense.
• Prepared, analyzed, and monitored expenditures for individual project, advertising, marketing, training, and IT budgets.
• Reduced vendor expenses by identifying new partners and increasing internal efficiencies. Managed dozens of external vendors and contracts.
• Created and managed product plan and product positioning for new service offerings.

Manchester, NH, US

• Decreased marketing spend by 15% with implementation of an integrated partner marketing strategy
• Program redesign exceeded market penetration expectations by 200%.
• Cut content development time, and increased repurposing of existing content 500% with implementation of new content strategy.
• Beat industry average direct marketing response rate by 30% through targeting and content.
• Developed and monitored metrics and identified opportunities to adjust resource allocation to meet business objectives.
• Lead rebranding initiative and creation of secondary brand identifying new target market and increasing reach.

Manchester, NH, US

• I was responsible for the communication projects of 3 business units. I successfully launched a new crowdsourcing website and subsequent upgrades, driving member adoption and usage.
• Analyzed 1,800 qualitative data points to develop strategic 3-year business plan that incorporated key stakeholder needs and business concerns. Promoted to Marketing Manager.
• Increased crowdsourcing site traffic 400% by creating a unique user experience within existing site structure; used as a case study by software provider.
• Tracked program and website metrics and made recommendations to eliminate extraneous reporting and properly apply personnel skill sets.
• Generated content weekly for email campaigns reaching thousands of subscribers and beating industry open averages by 10%
• Production manager for bi-annual conventions with thousands of attendees and six-figure production budget. Worked directly with top executives, including CEOs, to produce messaging, presentations, scripts, visuals, and.

Durham, New Hampshire, US

Sydney, NSW, AU

Worked full time while attending college full time.