Worked closely with the Marketing Director to provide strategic and tactical guidance to the largest apparel decorating garment manufacture in the U.S, with accountability for all social media channels (Facebook, YouTube, Instagram, LinkedIn, etc.) along with managing all Public Relations. Collaborated with marketing and company executives to ensure strategy aligns with company objectives. Selected Results:Increased social media ROI and lead generation.Measured and reported performance of marketing campaigns, gained insight and assess against goals. Managed all trade shows and events (selection, scheduling, coordination, research, displays, shipping, lead tracking, ROI).Started an Employee Engagement Committee to execute World Emblem's new Core Values. Wrote and distributed all press releases to media outlets on new products, services or promotions. Managed all interactions with Public Relation firms and media outlets.Strategies:Worked closely with marketing team to develop new social media strategy, replacing overt sales pitches with focus on engagement and customer care.Developed engaging, viral content to build social media audience, including contest and original videos.Conducted A/B tests to optimize all ads.

Developed digital content for e-mail blasts and managed all P.R efforts. Launched the company’s first coordinated social media effort and provided guidance to managers and employees throughout the company. Selected Results:Deployed successful marketing campaigns and owned their implementation from idealization to execution.Experimented with a variety of organic and paid acquisition channels – content creation, content curation, paid social media ads, event management, publicity, lead generation campaigns, copy-writing, performance analysis, and much more.Created multiple contests that generated hundreds of thousands web hits.Built strategic relationships and partnered with key industry players, agencies and vendors.Managed marketing budget and allocated/invested in funds wisely.Strategies:Launched company’s first social media presence and built awareness by creating/sharing engaging content.Replaced costly digital media agencies, saving hundreds of thousands of dollars in fees; worked closely with marketing team to create high-quality digital media in-house.Conceived and executed contest strategy as a way to generate interest at little to no cost, with several of the contests going viral.

Advised clients on dynamic styling for visuals.Coordinated with photographers, makeup artists, hair stylists, and other industry professionals in order to develop comprehensive looks for clients.Organized the wardrobes and outfits designed for a photo shoot or event.Purchased and organizesd necessary props and accessories.Kept track of current, developing, and changing regional and global trends in fashion and design.Adapted to the client’s own interests in color, style, and shape.Coordinated shooting locations.Developed new factors and objectives in accordance with market trends.

Provided a wide range of assistance and support to 5 event planners within in-house advertising agency. Duties included arranging events, managing talent and external vendors, building brand awareness, and tracking all digital media projects. Worked on average of 5-10 concurrent initiatives.Kept multiple projects on track, and dramatically reduced project delays, thus increasing the number of projects each planner could manage successfully.Created summary reports of each event outlining how data gathered from current community events can be used to develop successful future events.Managed all aspects of the event planning process, including collaboration with subcontractors, venue identification, menu development, printing and design of materials and budget tracking.