Katherine Potter Thompson

Katherine Potter Thompson Email and Phone Number

VP Marketing and Communications @ Changemaker Talent
Santa Fe, NM, US
Katherine Potter Thompson's Location
Santa Fe, New Mexico, United States, United States
Katherine Potter Thompson's Contact Details

Katherine Potter Thompson personal email

n/a
About Katherine Potter Thompson

Experienced professional with strong leadership background in marketing and communications; programming, content, production, and editorial development; business development; community outreach and engagement; strategic business solutions. Developed brand campaigns for global corporations, associations, and non-profits that positioned them at the top of their industries. Proven success in programming performing arts events and speaker series. Expert at website development and business consultancies to clients in conservation, the arts, publishing, education, and healthcare.Areas of expertise: Program management, team leadership, event production, talent development, thought leadership, partnership building, community development, client development, business development, marketing strategy, website development, website marketing strategies, branding, copywriting.

Katherine Potter Thompson's Current Company Details
Changemaker Talent

Changemaker Talent

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VP Marketing and Communications
Santa Fe, NM, US
Employees:
7
Katherine Potter Thompson Work Experience Details
  • Changemaker Talent
    Vp Marketing And Communications
    Changemaker Talent
    Santa Fe, Nm, Us
  • Changemaker Talent
    Vp Marketing & Communications
    Changemaker Talent Apr 2020 - Present
    Miami, Florida, Us
  • Sony Electronics | Ng Learning | Nrdc | National Park Foundation | National Geographic Society
    Project And Event Management | Talent Coach
    Sony Electronics | Ng Learning | Nrdc | National Park Foundation | National Geographic Society May 2018 - Present
    Independent Consultant. Developed and presented public speaking/content creation workshops at the Sony Kando 2.0 conference in Monterey, CA, for Sony Artisan and Alpha photographers. Now, providing one-on-one coaching to photographers planning to build their brand and translate their work to the stage. Offering coaching in content, media development, and stage delivery as a consultant for individual clients, as well as serving as project and event manager for client initiatives.
  • Foundation For The National Institutes Of Health
    Director Of Communications
    Foundation For The National Institutes Of Health Dec 2020 - Dec 2023
    North Bethesda, Md, Us
  • Ripple Effect Images
    Acting Associate Director
    Ripple Effect Images Apr 2019 - Apr 2020
    Reston, Virginia, Us
    • Developing and managing a new Speakers Bureau promoting world-class photographers and filmmakers.• Researching and supporting advancement opportunities through partnerships, grants, fundraisers, and donor stewardships.• Collaborating with chief tech officer on the migration to a new donor system and with a website refresh.• Developing strategies to create media for funding support and training for global aid organizations with innovative programs focused on improving the lives of women and girls.
  • Us-China Business Council
    Interim Director Of Communications And Publications
    Us-China Business Council Jan 2018 - Jan 2019
    Washington, Dc, Us
    Responsible for developing and executing a global communications strategy that delivers targeted messaging, e-newsletters, reports, issue briefs, commentary, and a digital magazine to USCBC's varied stakeholders utilizing various media tools with the goal of enhancing US-China commercial relations. Focuses on developing and implementing a consistent and comprehensive communications and publications strategy that maximizes USCBC's content and expertise, and provides timely information to USCBC's various stakeholders, including its membership.
  • National Geographic
    Director Of Programming, National Geographic Live
    National Geographic May 2013 - Jul 2017
    Washington, Dc, Us
    Directed all programming efforts supporting Nat Geo Live to advance the strategic goal of expanding and diversifying a roster of effective on-stage storytellers in growing global markets. Responsibilities included:• Identifying, training, and developing National Geographic talent as speakers for global touring events• Collaborating with divisions across the Society, including the Channel, Magazines, Museum, Books, Digital, and Explorers Programs to support cross-platform programmatic and content initiatives Created all parameters for this newly-created position, which included:• Developing a robust system to identify, evaluate, audition, and develop new speakers for Nat Geo Live and the National Geographic Speakers Bureau• Acting as executive producer of Nat Geo Live content and media to ensure highest possible quality • Development and management of budgets for Nat Geo Live talent development and DC programming • Designing and implementing Nat Geo Live’s Talent website as a speaker reference tool, and Nat Geo Live’s Toolkit website to assist third-party presenters deliver high-quality live events• Collaborating with leadership in developing a format to support a growing digital strategy• Obtaining funding and approval to upgrade National Geographic’s Grosvenor stage to optimize live and digital programming opportunities• Systematizing dissemination of internal/external feedback to improve speaker content and delivery• Developing new programming formats and business plans to meet evolving needs and opportunities
  • National Geographic
    Director Of Marketing, National Geographic Live
    National Geographic Jun 2010 - May 2013
    Washington, Dc, Us
    Directed all marketing efforts supporting National Geographic Live programming in Washington, DC, at venues expanding across North America, and in Australia, New Zealand, and Scandinavia. Hired and led a marketing team. Managed the activities of the DC ticket sales office. Worked with external marketing and PR teams at a growing roster of global performance venues to increase audience size, expand audience demographics, and strengthen the National Geographic brand across an ever-widening range of marketing platforms. Ticket sales at most venues increased; enthusiasm for programming grew; venues multiplied. Successful marketing initiatives included:• An increase in ticket sales and sell-out audiences at many venues, resulting in added performances• An online marketing portal and dedicated speaker websites• Improved use of visuals and video to market and present events• A redesigned PPT template for partner building and sponsor development• Improved email, affinity, social, and group sales strategies• Strong adherence to budget parameters; delivering successful programs and projects on or under budget• Improved analytics and metrics strategies across all markets• Diversified and targeted survey strategies across markets; improved demographic research• Migration in DC to the Tessitura ticketing system• Robust public relations strategies created for cities lacking PR partners• Sponsor and promotional partner cultivation across venues• Collaboration with partner and internal groups to cross-promote important Society initiatives • Initiation of an events website redesign
  • Helix Associates
    President
    Helix Associates 2009 - Jul 2010
    During 2009, I founded a company to assist business leaders strengthen their organizations, through:• Developing brand identity and marketing campaigns• Defining and implementing internal best business practice strategies• Creating strong client and member communities through social media, conferences, and seminars• Select clients: BCBSA FEP, BrightKey, ConnectionsHQ, Equals3 Communications, Neely Law
  • Creative Strategy
    Creative Director And Director Of Client Development
    Creative Strategy 1990 - 2009
    Us
    • Developed successful B2B and B2C brand and marketing initiatives for global clients in healthcare, biotech, education, finance, law, publishing, retail, and technology. Partial list of clients served: Accordia Global Health Foundation, BusinessWeek, Congressional Quarterly, Gene Logic, HealthLink, Home Depot, National Audubon Society, National Geographic, PricewaterhouseCoopers, Time Warner• Secured profitable consultative sales to Altarum Institute, Global System for Mobile Association, ImmunoBiosciences, Intersouth, Payroll Network, Rule4 Building Group, The Teaching Company• Collaborated on team branding projects that increased net worth and took start-ups— Constella Group, SmartPath, and TogetherSoft—to successful acquisition• Directed in-depth market research and thought leadership initiatives• Created and executed successful direct mail and direct online response campaigns• Spearheaded web development, SEO, online marketing, and social media efforts• Supervised pipeline development, lead generation, and online metrics review• Planned and directed ongoing client loyalty and client retention programs• Supervised writers, designers, photographers, web developers, and multi-media• Coordinated communications campaigns with PR firms and the media
  • Association Of Performing Arts Presenters
    Director Of Professional Development
    Association Of Performing Arts Presenters 1989 - 1990
    • Developed curriculum, researched subject-matter experts, built coalitions of thought leaders, and directed national education programs for managers of performing arts series at professional, college, and university theaters• Coordinated speeches, seminars, and panel discussions for the annual conference in NYC• Designed, developed, populated, and executed advanced seminars around the US
  • Edison Theatre At Washington University
    Managing Director
    Edison Theatre At Washington University 1988 - 1989
    • Supervised staff, operations, budget, and facility, and created and programmed the OVATIONS! and OVATIONS! for Young People series at a profitable, nationally recognized university theater• Presented traditional and cutting-edge performing artists—from Beijing Opera and Royal Shakespeare Company to Philip Glass and MOMIX Dance Company—to sold-out audiences• Developed effective audience growth and retention strategies• Directed community outreach/education activities to expand audience demographics• Founded the Friends of Edison, a group of high-level theater donors and supporters
  • Various
    Additional Professional Experience
    Various 1981 - 1988
    • Director Positions: Kansas City Friends of Alvin Ailey; Mid-America Arts Alliance; Mid-Atlantic States Arts Consortium; Nebraska Arts Council• Consultancies: Axis Mundi Art; Charterhouse of the Transfiguration; Frostburg College; HealthandAge.com; New England Foundation for the Arts; The Washington Post• Program Aide: National Endowment for the Arts, serving on the President’s Council on the Arts and Humanities• International: English and speech teacher, USIS, Nepal; Writer for Save the Children in Nepal; Volunteer for International Campaign for Tibet in Washington, DC

Katherine Potter Thompson Skills

Integrated Marketing Direct Marketing Social Media Marketing Copywriting Marketing Strategy Public Relations Social Media Marketing Creative Direction Online Marketing Publishing Lead Generation Editing Strategic Communications Market Research Marketing Communications Strategy Direct Mail B2b Start Ups Nonprofits Website Development Business Development Event Planning Event Management Public Speaking Leadership Community Outreach Grant Writing Program Development Program Management Program Evaluation Strategic Planning Content Development Content Management Speaker Support Newsletters Media Relations Management Writing Press Releases Blogging Training Team Building Foreign Policy Team Leadership Talent Management

Katherine Potter Thompson Education Details

  • University Of Richmond
    University Of Richmond
    French
  • Annapolis Senior High School
    Annapolis Senior High School

Frequently Asked Questions about Katherine Potter Thompson

What company does Katherine Potter Thompson work for?

Katherine Potter Thompson works for Changemaker Talent

What is Katherine Potter Thompson's role at the current company?

Katherine Potter Thompson's current role is VP Marketing and Communications.

What is Katherine Potter Thompson's email address?

Katherine Potter Thompson's email address is ka****@****ges.org

What schools did Katherine Potter Thompson attend?

Katherine Potter Thompson attended University Of Richmond, Annapolis Senior High School.

What skills is Katherine Potter Thompson known for?

Katherine Potter Thompson has skills like Integrated Marketing, Direct Marketing, Social Media Marketing, Copywriting, Marketing Strategy, Public Relations, Social Media, Marketing, Creative Direction, Online Marketing, Publishing, Lead Generation.

Who are Katherine Potter Thompson's colleagues?

Katherine Potter Thompson's colleagues are Suzanne Yavor.

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