Katherine Potter Thompson Email & Phone Number

Santa Fe, Nm, Us

Miami, Florida, Us

Independent Consultant. Developed and presented public speaking/content creation workshops at the Sony Kando 2.0 conference in Monterey, CA, for Sony Artisan and Alpha photographers. Now, providing one-on-one coaching to photographers planning to build their brand and translate their work to the stage. Offering coaching in content, media development, and stage delivery as a consultant for individual clients, as well as serving as project and event manager for client initiatives.

North Bethesda, Md, Us

Reston, Virginia, Us

• Developing and managing a new Speakers Bureau promoting world-class photographers and filmmakers.• Researching and supporting advancement opportunities through partnerships, grants, fundraisers, and donor stewardships.• Collaborating with chief tech officer on the migration to a new donor system and with a website refresh.• Developing strategies to create media for funding support and training for global aid organizations with innovative programs focused on improving the lives of women and girls.

Washington, Dc, Us

Responsible for developing and executing a global communications strategy that delivers targeted messaging, e-newsletters, reports, issue briefs, commentary, and a digital magazine to USCBC's varied stakeholders utilizing various media tools with the goal of enhancing US-China commercial relations. Focuses on developing and implementing a consistent and comprehensive communications and publications strategy that maximizes USCBC's content and expertise, and provides timely information to USCBC's various stakeholders, including its membership.

Washington, Dc, Us

Directed all programming efforts supporting Nat Geo Live to advance the strategic goal of expanding and diversifying a roster of effective on-stage storytellers in growing global markets. Responsibilities included:• Identifying, training, and developing National Geographic talent as speakers for global touring events• Collaborating with divisions across the Society, including the Channel, Magazines, Museum, Books, Digital, and Explorers Programs to support cross-platform programmatic and content initiatives Created all parameters for this newly-created position, which included:• Developing a robust system to identify, evaluate, audition, and develop new speakers for Nat Geo Live and the National Geographic Speakers Bureau• Acting as executive producer of Nat Geo Live content and media to ensure highest possible quality • Development and management of budgets for Nat Geo Live talent development and DC programming • Designing and implementing Nat Geo Live’s Talent website as a speaker reference tool, and Nat Geo Live’s Toolkit website to assist third-party presenters deliver high-quality live events• Collaborating with leadership in developing a format to support a growing digital strategy• Obtaining funding and approval to upgrade National Geographic’s Grosvenor stage to optimize live and digital programming opportunities• Systematizing dissemination of internal/external feedback to improve speaker content and delivery• Developing new programming formats and business plans to meet evolving needs and opportunities

Washington, Dc, Us

Directed all marketing efforts supporting National Geographic Live programming in Washington, DC, at venues expanding across North America, and in Australia, New Zealand, and Scandinavia. Hired and led a marketing team. Managed the activities of the DC ticket sales office. Worked with external marketing and PR teams at a growing roster of global performance venues to increase audience size, expand audience demographics, and strengthen the National Geographic brand across an ever-widening range of marketing platforms. Ticket sales at most venues increased; enthusiasm for programming grew; venues multiplied. Successful marketing initiatives included:• An increase in ticket sales and sell-out audiences at many venues, resulting in added performances• An online marketing portal and dedicated speaker websites• Improved use of visuals and video to market and present events• A redesigned PPT template for partner building and sponsor development• Improved email, affinity, social, and group sales strategies• Strong adherence to budget parameters; delivering successful programs and projects on or under budget• Improved analytics and metrics strategies across all markets• Diversified and targeted survey strategies across markets; improved demographic research• Migration in DC to the Tessitura ticketing system• Robust public relations strategies created for cities lacking PR partners• Sponsor and promotional partner cultivation across venues• Collaboration with partner and internal groups to cross-promote important Society initiatives • Initiation of an events website redesign

During 2009, I founded a company to assist business leaders strengthen their organizations, through:• Developing brand identity and marketing campaigns• Defining and implementing internal best business practice strategies• Creating strong client and member communities through social media, conferences, and seminars• Select clients: BCBSA FEP, BrightKey, ConnectionsHQ, Equals3 Communications, Neely Law

Us

• Developed successful B2B and B2C brand and marketing initiatives for global clients in healthcare, biotech, education, finance, law, publishing, retail, and technology. Partial list of clients served: Accordia Global Health Foundation, BusinessWeek, Congressional Quarterly, Gene Logic, HealthLink, Home Depot, National Audubon Society, National Geographic, PricewaterhouseCoopers, Time Warner• Secured profitable consultative sales to Altarum Institute, Global System for Mobile Association, ImmunoBiosciences, Intersouth, Payroll Network, Rule4 Building Group, The Teaching Company• Collaborated on team branding projects that increased net worth and took start-ups— Constella Group, SmartPath, and TogetherSoft—to successful acquisition• Directed in-depth market research and thought leadership initiatives• Created and executed successful direct mail and direct online response campaigns• Spearheaded web development, SEO, online marketing, and social media efforts• Supervised pipeline development, lead generation, and online metrics review• Planned and directed ongoing client loyalty and client retention programs• Supervised writers, designers, photographers, web developers, and multi-media• Coordinated communications campaigns with PR firms and the media

• Developed curriculum, researched subject-matter experts, built coalitions of thought leaders, and directed national education programs for managers of performing arts series at professional, college, and university theaters• Coordinated speeches, seminars, and panel discussions for the annual conference in NYC• Designed, developed, populated, and executed advanced seminars around the US

• Supervised staff, operations, budget, and facility, and created and programmed the OVATIONS! and OVATIONS! for Young People series at a profitable, nationally recognized university theater• Presented traditional and cutting-edge performing artists—from Beijing Opera and Royal Shakespeare Company to Philip Glass and MOMIX Dance Company—to sold-out audiences• Developed effective audience growth and retention strategies• Directed community outreach/education activities to expand audience demographics• Founded the Friends of Edison, a group of high-level theater donors and supporters

• Director Positions: Kansas City Friends of Alvin Ailey; Mid-America Arts Alliance; Mid-Atlantic States Arts Consortium; Nebraska Arts Council• Consultancies: Axis Mundi Art; Charterhouse of the Transfiguration; Frostburg College; HealthandAge.com; New England Foundation for the Arts; The Washington Post• Program Aide: National Endowment for the Arts, serving on the President’s Council on the Arts and Humanities• International: English and speech teacher, USIS, Nepal; Writer for Save the Children in Nepal; Volunteer for International Campaign for Tibet in Washington, DC

Ba Theatre Arts, Theatre Arts, English, French

Education record