Clients: State of Utah, Union Pacific, Spike150.org, Deseret Book, NuWorld's EntertainmentI specialize in creating and implementing strategic initiatives, pushing the status quo, and developing marketing teams & cultures. I believe in community & driving experiences specifically within a retail store format. I advise top-tier retailers and suppliers on the fast-paced retail industry with a focus on ecommerce, personalization, and omni-channel fulfilment.

Partnered with the 6th fastest growing franchise nationwide to pioneer the market in Utah while simultaneously opening the flagship store for the entire company in California. Combined product knowledge, employee motivation, and sales experience to consistently outperform other Flip Flop Shops, ranking in the top ten internationally on a continuous basis.

Driving communication with the millions of customers who shop at Walmart stores every week. Oversaw a diverse range of advertising and marketing specialties, specifically in regards to our national ad campaigns and initiatives surrounding our health & wellness category (Rx, vitamins/supplements, personal care). My primary focus began with Walmart's private label brands (Equate, Spring Valley, and ReliOn) then pivoted to focusing on marketing launches that permeate the total box within our business. Managed and executed national campaigns with multi million dollar budgets while managing internal and external partners (including agencies and suppliers). Measured results and determined future campaign plans based on the sales results and ROI. Focused on driving demand and adoption of new/exclusive product lines.

Helped launch brand new start-up airline out of Los Angeles. Analyzed all potential strategic marketing partnerships in order to determine best marketing budget allocation. Oversaw member testimonial process to enhance online branding. Implemented full marketing campaign for 2013 Surf Air Serata Italiana Lamborghini Gala in Monterey, CA.

Manager for five retail stores. Responsible for implementing brand strategies, overseeing merchandising, directing pricing strategies, hiring employees, onboarding and training new associates, as well as training all new management in order to drive profitable top-line-sales growth.

Tennis instructor at Trabert Tennis Academy, located at the prestigious Stevenson School in Pebble Beach, California. The academy was started by former Wimbledon, French Open, and US Open champion Tony Trabert and his son Mike who was the former Director of Tennis at Pebble Beach Country Club. I was hired by Mike to help coach and instruct top players from around the world from ages 8-18 during the summer sessions.