A NEOM Company

Headed up communications for NEOM sectors including: Tourism, Media, Entertainment, Culture, Environment, Food, Health and Wellbeing, Tech&Digital

Leadership role: Company strategy, budgeting and expansionClient role: New business development, strategy development and budgeting Clients: Lincoln, Dubai International Film Festival, Four Seasons, One&Only, Monaco Tourism, deGrisogono, Fura Gems, Sandro, Maje, Claudie Pierlot, Zadig & Voltaire, Opera Gallery, House of Fraser, Havaianas, Millennium Finance, MMI/Le Clos (Remy Cointreau, Patron, Macallan, Aperol), BASE, Bagatelle

A marketing/communications and events agency that intimately works with clients to develop long-term communications programmes based on their business objectives - across the MENA regionFounded and established the boutique marketing/communciations agency - Responsible for building PR and marketing strategies across the GCC for key clients- Responsible for strategy and operations - The company reached profitability within two years and then secured a round of financing in 2015 for expansion purposes- Brands included: Four Seasons, Tom Ford, One&Only Resorts, Air Jordan, Mouawad, David Morris, L’Oreal, Make-up For Ever, Estee Lauder, lululemon, All Saints, Dubai Film Festival, Abu Dhabi F1, Alfa Romeo,  Lincoln, Coya, Zuma

Responsible for;Leading the Consumer DivisionAgency lead for the global launch of Atlantis, The PalmNew business developmentClient relations, strategy and planning

- Responsible for branding, communications, events, seasonal campaigns for three banners and 500 locations- Team included 10 internal employees, 3 PR agencies and a national advertising agency- Corporate communications, investor relations, CSR, issues management, media relations- Reported quarterly results and managed Annual General Meeting

Part of the Technology and Corporate Communications practice- Responsible for a team of 5 to build and execute strategies for clients in Canada and the USA- Clients included: Microsoft, Intel, Provincial government, Ford Motors, Motorola, Scotiabank, Canadian Alliance Against Software Theft (CAAST), Bell Canada