Katherine Campbell

Katherine Campbell Email and Phone Number

Fractional Chief Marketing Officer @ Shape Software
Charlotte, NC, US
Katherine Campbell's Location
Charlotte, North Carolina, United States, United States
Katherine Campbell's Contact Details

Katherine Campbell work email

Katherine Campbell personal email

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Katherine Campbell phone numbers

About Katherine Campbell

Analytically driven change agent. Over 20 years of selecting, implementing, and growing adoption of technology and brands for companies transitioning into digital evolution. Leader in the voice for a work revolution in the wake of AI. Founder of Garden Bravery, the world’s first line of garden fashion.

Katherine Campbell's Current Company Details
Shape Software

Shape Software

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Fractional Chief Marketing Officer
Charlotte, NC, US
Website:
setshape.com
Employees:
43
Katherine Campbell Work Experience Details
  • Shape Software
    Fractional Chief Marketing Officer
    Shape Software
    Charlotte, Nc, Us
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  • Shape Software
    Chief Marketing Officer
    Shape Software Feb 2024 - Present
    Irvine, California, Us
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  • Leopard Job
    Founder
    Leopard Job Oct 2023 - Present
  • Anniemac Home Mortgage
    Chief Marketing Officer
    Anniemac Home Mortgage Jun 2023 - Oct 2023
    Mount Laurel, Nj, Us
    View
  • Self
    Mortgage Technology Consultant
    Self Apr 2023 - Jun 2023
    Mysore, Karnataka, In
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  • Assurance Financial
    Chief Digital Officer
    Assurance Financial Aug 2018 - Mar 2023
    Baton Rouge, La, Us
    Oversee the marketing and digital evolution for a 20 year old IMB. Charged with selecting, implementing, and integrating an end-to-end digital mortgage solution for traditional and consumer direct business. Launched two new brands (traditional and consumer direct) including personification of our digital experience. Launched 9 technologies in first year including Hootsuite, Amplify, Social Survey, Total Expert, Blend, Snapdocs, Sales Boomerang and Domo plus a new website. Onboarded Salesforce, Marketing Cloud, Interactive Studio, and Mulesoft for API capabilities to own the customer experience.Recognition:Mortgage Professional America, Elite Women2022HousingWire Marketing Leader2022Legends of Lending honoree, Mortgage Banker Magazine2022Total Expert Expy: The Technology Trailblazer2022HousingWire Tech Trendsetter of the Year2020Customer Advisory Board 2021SnapdocsCustomer Advisory Board 2022SnapdocsSales Boomerang
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  • Assurance Financial
    Director Of Marketing
    Assurance Financial Oct 2018 - Dec 2019
    Baton Rouge, La, Us
    Charged with selecting, implementing, and integrating an end-to-end digital mortgage solution. Launched a new brand including personification of our digital applciation tool. Run the enterprise marketing strategy as well as regional/local marketing engagements. Oversee a team including design, social media, event planning, and martech support. Launched a major sports sponsorship with LSU Athletics, and drive measurable traffic back to our site including geo-fencing, text campaigns, and offline (radio/billboards).
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  • Assurance Financial
    Directior Of Digital Marketing
    Assurance Financial Aug 2018 - Oct 2018
    Baton Rouge, La, Us
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  • Oil & Gas, Engineering
    Consultant: Web Development
    Oil & Gas, Engineering Jun 2014 - Nov 2016
    Unique opportunity to move family to Dubai. Consulted across multiple companies in energy and manufacturing. Work includes website: review, UI, development, lead generation, Google Analytics, SEM and SEO; brand update; marketing collateral redesign. Strategic consulting to include market trends, data exploration, and market penetration capabilities.
  • Abb
    Global Promotions Manager
    Abb Dec 2011 - Mar 2014
    Zurich, Zh, Ch
    International Marketing Communications Manager for the Measurement Products division of a large energy company. Responsibilities include global app strategy, development, and cross promotion, digital advertising, offline advertising, web content management, re-brand, brand awareness and market share growth in the oil and gas, pulp and paper, pharmaceutical, and waste water industries.
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  • Wells Fargo Bank
    Consultant: Online Acquisition Manager, Mortgage
    Wells Fargo Bank Apr 2011 - Dec 2011
    San Francisco, California, Us
    Temporary role while manager was on maternity leave. Approached to stay and create new online division, but accpeted global role out of state.
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  • Selectquote Insurance Services
    Director Of Online Marketing & User Experience
    Selectquote Insurance Services Jan 2009 - Dec 2010
    Overland Park, Kansas, Us
    Developed new brand after no changes since inception in 1998. Went from "We Shop. You Save." to "Your Life. Your Insurance." Developed client center for cross sell and better processing - fully integrated with dated legacy system by leading web services effort.Coordinate lead generation with offline buyer to generate over 40k leads/month. 65% come from online.Brought in YesMail and developed transaction triggered communication & relationship marketing including newsletter.Implemented Omniture's suite of products including Test & Target for A/B testing.Grew PPC profitably and increased spend significantlyLaunched first mobile text campaign "Text your age to Select"Oversee daily online marketing including SEO/SEM/Display/Affiliate.Work in partnership with large carriers including Prudential, Transamerica, AIG, etc.New site: www.SelectQuote.com/home10Launched website in partnership with Suze Orman
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  • Popularmedia
    Account Services Director
    Popularmedia Oct 2007 - Oct 2008
    This was a Sequoia funded company that lost funding in October 2008. It was then acquired by StrongMail. Managed accounts from concept to creative development and integration for viral marketing campaignsOptimize social networking, peer-to-peer marketing, and influencer reporting on a proprietary reporting platformTravel to clients for reporting presentations with recommendations on page flow, creative changes, ROI, CPA & CPL goals, integration into current marketing plan and seeding opportunitiesManaged a staff of account managers to goals including time lines, costs, and account growthAccounts included Victoria's Secret, Bath & Body Works, Guthy-Renker, Zecco.com, ShoeBuy.com, Kidzui.com, and more
  • Semphonic
    Vp Of Business Development
    Semphonic Feb 2006 - Oct 2007
    Lead business development initiatives with major tool companies including Omniture, WebTrends, and UnicaCoordinated and promoted sponsored webinars with various vendors and firmsOrganized, designed, and worked Semphonic's trade show booth for Search Engine Strategies and AdTechCoordinated with public relations consultant to strategically create announcements for a growth effortMarketed and sold a proprietary PPC management software, CampaignTrackerClients included AIG, American Express, WebMD, and Charles Schwab
  • Kar, Inc
    President
    Kar, Inc Dec 2001 - Oct 2007
    KAR was an S-Corp set up for online consulting and development for small to mid-sized companiesManaged a group of developers, SEO & SEM practitioners, and creative teams in IndiaBuilt 11 websites for local real estate companies and mortgage brokersManaged the online classifieds for Marin Independent Journal
  • Wells Fargo Bank
    Branch Assistant Manager
    Wells Fargo Bank 1994 - 2000
    San Francisco, California, Us
    Worked in various roles and promoted through the ranks of branch positions.
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Katherine Campbell Skills

Lead Generation Web Analytics Online Advertising Email Marketing Marketing Mobile Devices Sem Social Media Marketing Seo Integrated Marketing Strategy Online Marketing Start Ups Business Development Analytics Entrepreneurship Search Engine Optimization Marketing Strategy Advertising User Experience Search Engine Marketing Ppc Strategic Planning E Commerce Mobile Marketing Management Social Networking Direct Marketing Leadership Digital Marketing Digital Strategy Product Management Strategic Partnerships Google Analytics Brand Development Social Media C Level Consulting Account Management New Business Development

Katherine Campbell Education Details

  • University Of San Francisco
    University Of San Francisco
    Organizational Behavior

Frequently Asked Questions about Katherine Campbell

What company does Katherine Campbell work for?

Katherine Campbell works for Shape Software

What is Katherine Campbell's role at the current company?

Katherine Campbell's current role is Fractional Chief Marketing Officer.

What is Katherine Campbell's email address?

Katherine Campbell's email address is kc****@****way.com

What is Katherine Campbell's direct phone number?

Katherine Campbell's direct phone number is +44 29 2125*****

What schools did Katherine Campbell attend?

Katherine Campbell attended University Of San Francisco.

What skills is Katherine Campbell known for?

Katherine Campbell has skills like Lead Generation, Web Analytics, Online Advertising, Email Marketing, Marketing, Mobile Devices, Sem, Social Media Marketing, Seo, Integrated Marketing, Strategy, Online Marketing.

Who are Katherine Campbell's colleagues?

Katherine Campbell's colleagues are Nikki Sumalinog, Steven Robertson, David Lee, Alexander Hammond, Nikki Sumalinog, Eric Jones, Yamma Shams.

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