Katherine Campbell Email & Phone Number

Charlotte, Nc, Us

Irvine, California, Us

Mount Laurel, Nj, Us

Mysore, Karnataka, In

Baton Rouge, La, Us

Oversee the marketing and digital evolution for a 20 year old IMB. Charged with selecting, implementing, and integrating an end-to-end digital mortgage solution for traditional and consumer direct business. Launched two new brands (traditional and consumer direct) including personification of our digital experience. Launched 9 technologies in first year including Hootsuite, Amplify, Social Survey, Total Expert, Blend, Snapdocs, Sales Boomerang and Domo plus a new website. Onboarded Salesforce, Marketing Cloud, Interactive Studio, and Mulesoft for API capabilities to own the customer experience.Recognition:Mortgage Professional America, Elite Women2022HousingWire Marketing Leader2022Legends of Lending honoree, Mortgage Banker Magazine2022Total Expert Expy: The Technology Trailblazer2022HousingWire Tech Trendsetter of the Year2020Customer Advisory Board 2021SnapdocsCustomer Advisory Board 2022SnapdocsSales Boomerang

Baton Rouge, La, Us

Charged with selecting, implementing, and integrating an end-to-end digital mortgage solution. Launched a new brand including personification of our digital applciation tool. Run the enterprise marketing strategy as well as regional/local marketing engagements. Oversee a team including design, social media, event planning, and martech support. Launched a major sports sponsorship with LSU Athletics, and drive measurable traffic back to our site including geo-fencing, text campaigns, and offline (radio/billboards).

Baton Rouge, La, Us

Unique opportunity to move family to Dubai. Consulted across multiple companies in energy and manufacturing. Work includes website: review, UI, development, lead generation, Google Analytics, SEM and SEO; brand update; marketing collateral redesign. Strategic consulting to include market trends, data exploration, and market penetration capabilities.

Zurich, Zh, Ch

International Marketing Communications Manager for the Measurement Products division of a large energy company. Responsibilities include global app strategy, development, and cross promotion, digital advertising, offline advertising, web content management, re-brand, brand awareness and market share growth in the oil and gas, pulp and paper, pharmaceutical, and waste water industries.

San Francisco, California, Us

Temporary role while manager was on maternity leave. Approached to stay and create new online division, but accpeted global role out of state.

Overland Park, Kansas, Us

Developed new brand after no changes since inception in 1998. Went from "We Shop. You Save." to "Your Life. Your Insurance." Developed client center for cross sell and better processing - fully integrated with dated legacy system by leading web services effort.Coordinate lead generation with offline buyer to generate over 40k leads/month. 65% come from online.Brought in YesMail and developed transaction triggered communication & relationship marketing including newsletter.Implemented Omniture's suite of products including Test & Target for A/B testing.Grew PPC profitably and increased spend significantlyLaunched first mobile text campaign "Text your age to Select"Oversee daily online marketing including SEO/SEM/Display/Affiliate.Work in partnership with large carriers including Prudential, Transamerica, AIG, etc.New site: www.SelectQuote.com/home10Launched website in partnership with Suze Orman

This was a Sequoia funded company that lost funding in October 2008. It was then acquired by StrongMail. Managed accounts from concept to creative development and integration for viral marketing campaignsOptimize social networking, peer-to-peer marketing, and influencer reporting on a proprietary reporting platformTravel to clients for reporting presentations with recommendations on page flow, creative changes, ROI, CPA & CPL goals, integration into current marketing plan and seeding opportunitiesManaged a staff of account managers to goals including time lines, costs, and account growthAccounts included Victoria's Secret, Bath & Body Works, Guthy-Renker, Zecco.com, ShoeBuy.com, Kidzui.com, and more

Lead business development initiatives with major tool companies including Omniture, WebTrends, and UnicaCoordinated and promoted sponsored webinars with various vendors and firmsOrganized, designed, and worked Semphonic's trade show booth for Search Engine Strategies and AdTechCoordinated with public relations consultant to strategically create announcements for a growth effortMarketed and sold a proprietary PPC management software, CampaignTrackerClients included AIG, American Express, WebMD, and Charles Schwab

KAR was an S-Corp set up for online consulting and development for small to mid-sized companiesManaged a group of developers, SEO & SEM practitioners, and creative teams in IndiaBuilt 11 websites for local real estate companies and mortgage brokersManaged the online classifieds for Marin Independent Journal

San Francisco, California, Us

Worked in various roles and promoted through the ranks of branch positions.