Kady Richardson Email & Phone Number

San Francisco, Ca, Us

Palo Alto, California, United States

• Managing expert partnerships, building relationships and spearheading a formal interview process to incorporate verified expert insights on site content. Maintaining existing partnerships with our network of 1500+ experts and handling ongoing recruitment of new experts.• Managing 10+ contractors in completing project operations and seamlessly incorporating expert-verified content into our online articles, enhancing their quality and value. • Tracking performance of expert-verified… Show more • Managing expert partnerships, building relationships and spearheading a formal interview process to incorporate verified expert insights on site content. Maintaining existing partnerships with our network of 1500+ experts and handling ongoing recruitment of new experts.• Managing 10+ contractors in completing project operations and seamlessly incorporating expert-verified content into our online articles, enhancing their quality and value. • Tracking performance of expert-verified content and site feature integrations, leveraging analytics to continuously improve site authority and article quality.• Managing creation of multiple expert-generated content experiments and site features, handling the expansion and scale of expert-verified products across the website. Show less

• Established and scaled an affiliate marketing program with the Head of Business Development from inception to a run rate of $1M in less than 2 years. Headed all ad operations from design to launch in over 50 partnerships. Designed and implemented comprehensive ad optimization program, continually boosting click and conversion rates by 10% or greater through a/b testing.• Improved site homepage article CTRs by 126% by leveraging analytics and readership data to curate an engaging and… Show more • Established and scaled an affiliate marketing program with the Head of Business Development from inception to a run rate of $1M in less than 2 years. Headed all ad operations from design to launch in over 50 partnerships. Designed and implemented comprehensive ad optimization program, continually boosting click and conversion rates by 10% or greater through a/b testing.• Improved site homepage article CTRs by 126% by leveraging analytics and readership data to curate an engaging and impactful user experience. Managed both homepage content selection and analytics, and developed data reporting process to boost performance metrics.• Headed up company's email marketing & newsletter program, overseeing the strategic execution and performance of 5 bespoke content newsletters, digests for paid product subscribers, and sales campaigns to prospective leads for company subscription business platform. Conducted weekly A/B design testing, boosting email KPIs, (e.g. open and click rates) above education industry standard. Delivered weekly data reports to inform decision-making and drive actionable insights. Leveraged cutting-edge AI tools to boost performance and streamline processes. Show less

Palo Alto, California, United States

• Collaborated closely with the Head of Growth to successfully establish and scale a paid subscription business offering educational courses and products. Conducted pricing tests, crafted content for user purchase flow, and designed course webpages. Managed contractor workflows to ensure efficient project execution.• Conducted paid media marketing campaigns across all major social media platforms and on search, designed onsite marketing campaigns and completed all data reporting for said… Show more • Collaborated closely with the Head of Growth to successfully establish and scale a paid subscription business offering educational courses and products. Conducted pricing tests, crafted content for user purchase flow, and designed course webpages. Managed contractor workflows to ensure efficient project execution.• Conducted paid media marketing campaigns across all major social media platforms and on search, designed onsite marketing campaigns and completed all data reporting for said campaigns.• Orchestrated the course creation pipeline for a portfolio of 70+ email courses. Collaborated with content and engineering teams to ensure seamless coordination. Maintained strict adherence to project schedules, ensuring successful launches.• Ran external marketing initiatives and webpage design for a partnership with the United Nations Verified campaign. Co-created two courses, 'How to Spot and Counter Misinformation Online' and 'How to Spot and Counter Disinformation Online.' Both courses recognized by Fast Company's World Changing Ideas Awards. Show less

Recruited to support urgent hiring efforts during COVID-19 school closures, as Revolution Foods expanded usual operations to produce government-contracted meals for food-insecure communities. Successfully completed 200 new hires in April 2020 alone, with just a team of four. Simultaneously managed multiple recruitment pipelines' end-to-end process, from sourcing talent to finalizing offers.

Managed a team of 30 dedicated kids counselors for a 350-guest family camp. Oversaw enrichment programs catering to over 100 new campers per week. Conducted weekly meetings with seven counselor teams, communicating team objectives, addressing concerns, and managing team budgets.

Master Of Arts - Ma, Sociology

• Graduate Teaching Assistant for 4 undergraduate courses: Designing Your Life, The American West, Sports Writing, and Great American.

Bachelor’S Degree, American Studies

Education record