Responsible for creating a cohesive, high-yielding e-commerce strategy and environment for Hedstrom Fitness LLC (BOSU® Ball).

Responsible for analyzing and designing the overall marketing strategy for any and all of MoveU's services, products, and beyond. I develop, oversee, and implement the revenue plan for the company and track its progress by setting KPI's and benchmarks- adjusting accordingly as conditions change. Finally, I am constantly researching search engine optimization, blogging, search engine markets, social media marketing, branding, and product promotion to expand the full scope of MoveU's direct-to-consumer environment.

Founded and operated On Beat Fitness LLC which first began as an on-demand subscription service offering over 150+ workouts rooted in the beat of music. On Beat was a self-funded startup and it was there that I truly learned the ins and outs of creating and maintaining an online company. Specifically, I learned how to develop a subscription model through an OTT platform, helping to design its UX, as well as create mobile Apps for both Apple and Android Devices. Once the subscription was launched I then measured its success by tracking LTV of customers through cohort tables and other reports and made adjustments accordingly. In addition to this, I developed and designed the website and entire e-commerce strategy which encompassed creating web-hooks and automations through Klaviyo, paid advertising through Google, Bing, and Facebook, and finally, a social media strategy. Due to the pandemic and increasing competition, I decided to end the subscription platform in early 2021 and instead focus on content creation (videos, photography, and modeling). Currently, On Beat Fitness continues to have in-person classes, workshops, and creates content for companies like Bosu Fitness, Yogi Approved, Therabody, and YA Classes.

*Maintain a communications calendar of campaigns and events *Contribute forward-thinking ideas for community growth and engagement*Work closely with the Account Manager, Creative Director, and Content Director *Ensure opportunities, wins, and key insights are communicated to the Account Manager *Work with content creators to ensure all media support brand initiatives *Work closely with the copywriter to ensure a consistent voice on all brands*Oversee strategy, ideation, and development of social content across all platforms

I was promoted from Director of Marketing at Vinyasa Fit - Hot Yoga Studio to Chief Operating Officer. I was responsible for developing a marketing plan as well as managing all other operations of Vinyasa Fit - Hot Yoga Studio. In addition to the facilities marketing, the operations for the business included (but were not limited to) the following: client acquisition, client retention, membership details, payment processing, studio appearance, scheduling, employment, training, merchandising retail, buying retail, and more. To operate efficiently and drive profit, I implemented standardized, easy-to-follow procedures that resonated with employees and teachers alike. For example, to foster the client to teacher relationship, all teachers were expected to interact with new and potential clients and provide them with a brochure containing a handwritten note thanking them for their business. Potential clients were then contacted three to four times within a week to document their experience and make a sale. This follow-up system yielded a 30% increase in overall new client retention percentages.Other successes include continual increases in repeat client retention, media, brand awareness, and profit. By utilizing resources such as Mindbody software, Mail Chimp, and more, combined with my knowledge of marketing and management I also managed and led the acquisition of another Hot Yoga Studio - Bend Hot Yoga Prescott.

I was responsible for developing and executing an integrated marketing campaign for Vinyasa Fit Hot Yoga Studio. I have worked closely with the owner, instructors, clients, and marketing buys to create a cohesive, well-communicated campaign that can be easily translated across all mediums. Marketing, media buys, and relationships are continuously maintained and adjusted to drive conversion. Having joined the company during its infancy, it has proven difficult to build brand awareness and loyalty; however, through careful evaluation of the company's target demographic and advertisement pricing and placement, I have been able to create brand recognition, awareness, and loyalty. Successes include increasing clientele by 450%, reducing advertising and marketing costs, and creating an interactive omni-channel marketing campaign called #GETHOT. Vinyasa Fit is now an easily recognized brand with a loyal and growing clientele and fan base.

I provided excellent customer service through product knowledge and individual customer care and attention. I worked closely with management to solve retailing issues including conversion rates, merchandising, and holiday logistics. I joined Bath & Body Works after working with its sister-store Victoria's Secret as a Holiday Cash Wrap Manager. My knowledge as Cash Wrap Manager allowed me to help train and lead other associates to provide the best customer service for home and body fragrances.

I was accountable for developing a social media marketing campaign featuring in-store products and promotion. I was able to effectively communicate advertising revenue of the company's social media by evaluating and reporting on social media statistics. Other responsibilities included merchandising and updating products for increased consumer appeal and communicating and interacting with customers to ensure a positive customer experience. These responsibilities would often be reflected in social media content by posting product information and customer testimonials. Achievements in this position include establishing the company on social media sites such as Facebook, Instagram, and Twitter, creating a social media following, and driving brand awareness and conversions.

My primary responsibility was to effectively communicate the Victoria Secret brand and empower customers with confidence through product knowledge to create long-term purchases and brand loyalty. During the holiday season I managed cash registers and trained personnel on effective register use and up-selling techniques. Through great communication and problem solving skills I often resolved issues of customer complaints and rage. Despite the occasional customer upset (especially during peak holiday seasons), I drove customer transactions through providing and training personnel with exemplary customer service skills.