Katherine is a marketing executive, event marketing strategist and MICE industry expert, with 25+ years of experience planning and delivering “top of the market” events, that contribute to the successful branding and marketing for a wide range of clients, including government, high-profile corporates and Fortune 500 clients. She has driven a variety of initiatives from event planning & positioning to market strategy. Her expertise is especially profound in branding and event marketing, go-to-market launches and marketing strategy. Katherine is the Managing Director at Macro Events Pte Ltd in Singapore, a well-established event and exhibition services provider in Singapore that is in the industry for over 25 years. Under her leadership, the team has delivered marketing plans, successful events and exhibitions that appealed to corporate clients and the general public consistently. Previously, Katherine held diverse corporate roles in event management & business development in Hong Kong and China. A career highlight is when Katherine hosted the 15 countries in East Asia Region during the Paralympics 2000 and these include China, Hong Kong, Japan, South Korea, Singapore, Malaysia, Indonesia etc.Katherine holds a Master’s degree in Business Administration from the Australian National University. When Katherine is not “spiking” in the event management realm, she might be practicing her spikes on the badminton court… or to the musical singing delights of the ktv….Katherine@macroevents.com