Katherine Hensen Email & Phone Number

Austin, Texas Metropolitan Area

- Served as the day-to-day team lead for Capital One's annual NCAA March Madness campaign, overseeing all TV, social media, and onsite components. Key responsibilities included producing five TV spots per campaign with cross-channel extensions, coordinating a major PR stunt, and managing celebrity appearances at tournaments.- Stepped in as the interim Social Account Director for Capital One, leading the social team in developing strategic best practices, launching our TikTok channel, addressing significant client concerns, and optimizing the account's scope and efficiency.- Collaborated with TikTok to launch their duet feature, which was key in shaping a product roadmap aligned with our campaign. This resulted in nationally recognized, award-winning work in sports marketing.- Supervised two direct reports and provided hands-on development and mentorship to junior talent across the account.- Was selected to lead a comprehensive, 360 campaign for a pro bono client outside of my day-to-day work, which included managing up to our c-suite, navigating incredibly condensed timelines, and coordinating a celebrity partnership. I was the most senior account team member on the project and was accountable for all decisions and ultimately the success of the campaign.

- Ran a $25 million dollar national brand campaign for an existing client, driving incremental revenue for the agency significantly. - Duties involved leading three weekly client statuses, four weekly internal statuses, daily hot list emails, and existing campaign work.- Served as the category and brand business expert to develop strategic inputs for campaign and annual planning, while also ensuring day-to-day deliverables and projects were on track. - Fostered continuously positive internal agency relationships and collaboration to help reach the client's goals and improve agency satisfaction. - Executed on average 5 productions a year, including celebrity talent, international video shoots, and multi-million dollar budgets.- Managed monthly and end-of-year billing cycles for multiple clients through detailed trackers and process orientation with estimates, purchase orders, and invoices.

Portland, Oregon Area

Managed a high volume of workload in a dual role while acting as a liaison between two teams and multiple clientsScheduled broadcast and radio spots while tracking ISCI codes and assisting in the invoicing processAnalyzed, developed, and distributed post-campaign reports on the successes and learnings from every campaignPerformed client management as an externally facing member of the media team, which entailed weekly campaign update emails and client calls, as well as day to day client interactionConducted daily meetings with vendors across Facebook, Google, and others in order to execute media buys effectively and keep all elements of campaigns on track and running efficiently

Austin, Texas Area

- Dual role requiring skill set of client manager and program manager at agency - Led weekly status meetings for multiple clients and internal teams - Executed end to end project of 20 other interns tasked with codifying online ordering offering at agency as part of new business and technology task force - Ensured quality of deliverables and proper pipeline management between multiple agencies - Tracked budget, resources, and timeline through careful development of project plan

Jefferson City, Missouri

Wrote content for company's blog and Learning Center with specific personas in mindOverhauled Linkedin presence and crafted social strategy with social media team for best tactics

Jefferson City, Missouri

- Crafted press releases for new appointees and wrote bios to be published on Governor's website - Drafted 40+ page report to be published from the Governor's office on legislative issues - Maintained boards.mo.gov website and refreshed copy to be more user-friendly

Columbia, Missouri Area

Led team of six throughout the semester by coordinating tri-weekly meetings to ensure timelydelivery of planbook and presentationManaged client communications through bi-weekly meetings and email correspondenceOversaw creative and digital strategy to ensure each deliverable would be fully integratedAuthored the Creative Brief and led team of researchers to develop findingsPresented to 60+ people our tactics, research, and creative materials in a final proposal

Columbia, Missouri Area

Influence & Co. is a content marketing company that blends strategy and storytelling to help clients educate customers, address pain points, and influence their industries. Working with everyone from startups to Fortune 500 companies — in industries ranging from data security to marketing to winemaking — Influence & Co. is an energetic and fast-growing company located in Columbia, Missouri; St. Louis; Kansas City, Missouri; and New York City. • Formerly Operations Intern and was promoted to current position in March of 2016• Produced and presented company-wide program about professional development • Collaborated with consultants to develop diversity initiatives such as workshops and discussions• Designed company flashcards and process timeline using Indesign and Photoshop• Maintained legal filing requirements for benefits, payroll, I-9, and personnel paperwork• Led groups of 4-8 interns through semester long internships with everything from weekly mentoring sessions to monthly formal evaluations• Managed employee engagement tools to increase communication, such as Slack, 15Five, and Toggl • Screened and recommended applicants for Account and Content Strategist positions• Performed full-cycle on boarding and off boarding to over 40 new hires• Planned and coordinated team exercises and other activities for annual retreat involving 100+ people

Columbia, Missouri Area

• Coordinated staff development events for staff of 40 to encourage a sense of community• Led 3-5 presentations weekly for MU classes or organizations on topics such as resume writing and professional growth in order to promote career center services• Listened to and counseled college students who were changing majors, finding jobs and transitioning through life to encourage personal well-being • Edited 20+ resumes, cover letters, and curriculum vitaes a week through interaction with a diverse group of students during work hours• Accomplished working with a team to lead interviews, facilitate discussion, and review applications for new career specialists