Katherine Speller Email & Phone Number

Auckland, NZ

Auckland, New Zealand

Global role for the livestock and animal health delivery division of Swiss Agri-tech company Datamars, focused on brand, digital/websites, packaging and supporting NPD.- Lead a high-performing global marketing team with high engagement and delivery of business priorities.- Global responsibility for 10 brands, including brand strategy and guidelines.

Auckland, New Zealand

- Responsible for setting and implementing marketing strategy for the rural segment and commercial property portfolios with a combined GWP of over $500 million. - Took on an additional two portfolios (CMV and Liability) due to an internal secondment and implemented the FY18 marketing plans.- Direct report: IAG graduate programme rotation. Mentoring and.

Auckland, New Zealand

- New role within a reformed marketing team focused on inbound marketing and content strategy, including monthly webinars, video, blogs, website content and eDM lead generation campaigns.- Delivered the strategic overview, planning and execution/copywriting of content.- Responsibility for growing awareness and sales of Yellow’s digital marketing product.

- Responsible for new product launches and developing tools for regional sales teams, including regular workshops with sales to present the voice of customer, demonstrate insights and launch new initiatives and offers.- GTM lead for print and digital marketing products, including sales support training and packs for 100+ sales representatives across NZ.

- Planned, developed, managed and implemented high profile customer acquisition campaigns, using an integrated approach of ATL advertising and digital strategy. This involved balancing the needs of two different brands (ANZ and National Bank), with a focus on Home Loans and Business Banking segments.- Responsible for managing quarterly campaigns with a.

Short term contract- Responsible for internal communications channels during the time of transition to Auckland Council.

Short term contract- Strategy and implementation of marketing and communications activity in the corporate sector. - Managed new advertising creative and booked advertising opportunities to fit in with budget and existing campaigns.- Assessing sponsorship opportunities and leveraging PR opportunities.- Writing and editing quarterly Healthy Business.

Short term contract- Media management and communications, focused on specific council portfolios: events, community programmes and waste management initiatives.

12 month contract - Communications strategies and implementing plans for the regulatory section of the council, including building consents, animal control and the Unitary Plan.- Managed media responses, building effective relationships with local and national media.

- Creation and implementation of Barfoot & Thompson’s first ATL media campaign; encompassing cinema, radio, bus shelter, billboard and bus advertising. - Transformation of the Gallery magazine (for premium properties over $1 million) from an ad hoc publication requiring a full time resource, with a loss to head office of $100,000 every issue - to a.

- Journalist for daily English newspaper in Argentina – with a print circulation of 15,000 business readers and the diplomatic community. - Pitching relevant story ideas to editor, research, writing of article and headlines.- Responsible for a weekly page in the Education section, profiling workers in different professions with the explanation of technical.

London, United Kingdom

- Implemented the new Warner Bros. European intranet site - including initial staff surveys, appointing software company to develop site, overseeing a team of content providers representing all company divisions, writing of copy and updating content.- Media monitoring to ensure proactive response to media and crafting responses regarding legal business.

London, United Kingdom

- Responsible for supporting the sales, business development and legal teams with research requests, competitor analysis and awareness of relevant industry news.- Creation of conference and industry presentations for the Senior Vice President.- Ensuring European wide team were aware of relevant industry news- Contractual support when needed for licensing.

Bachelor Of Laws (Llb); Bachelor Of Arts, Law & Art History

Activities and Societies: Art Reviewer, Critic magazine

Education record