Katherine Tran Email & Phone Number

San Jose, CA, US

• Design and execute social media strategy across 200,000 followers on Instagram, TikTok, Facebook, LinkedIn, and X
• Doubled follower growth rate, impressions, and reach on Instagram year-over-year
• Ideate constant fresh and fun ideas for social platforms with strong understanding of brand tone in mind
• Conceptualize, develop, and execute social strategy and presence for social platforms, sales and shopper initiatives, and paid campaigns
• Effectively communicate Instagram and TikTok’s channel performance and test learnings to marketing team and relevant stakeholders
• Develop detailed briefs and partner with internal teams, agencies, and freelancers to execute social media content, SEO articles, and photoshoots aligned with brand voice and look

• Plan, execute, and manage content across a variety of channels, ensuring consistency with brand’s identity to increase brand awareness
• Increased Instagram follower growth rate from 3.7% to 19% and engagement rate by 33% in first 8 months
• Leverage UGC content to enhance brand storytelling and affiliation
• Lead monthly recipe creator collaborations, including influencer and brand search, budget tracking, contract development, and video execution
• Develop relationships with brands and lead monthly co-branded giveaway collaborations, which generated 2,347 phone leads and 12,698 email leads in first 8 months
• Executed athlete specific merch and inserts, including product ideation and sourcing, design review, budget tracking, and branded shipping experience for athlete activations and seeding

San Jose, California, United States

• Shopify: http://www.shopholly.coEtsy: http://www.etsy.com/shop/shophollyco
• Founder of e-commerce brand and business run on Shopify and Etsy with 15,000+ sales and 2,000+ five-star reviews
• Craft original designs on merchandise including apparel, greeting cards, prints, and stickers and compose custom portraits, logos, and commissions
• Manage customer support to build positive customer relationships

• Spearheaded #MuselyWorks 2021 and managed all teams involved resulting in 470 patient entries, 33% open rate, and 4.7% CTR on launch email
• Successfully increased Instagram followers by 19%, impressions by 123%, and website taps by 175% in 3 months of management
• Formulated impactful copy for organic and paid ads, emails, and push app notifications
• Executed design, planning, and posting for performance-driven content, including banner ads, static and video ads, organic social posts, blog posts
• Led weekly editorial meetings to facilitate discussion of potential ad ideas and upcoming promotions
• Created weekly KPI reports for Instagram to present to Director of Marketing

• website: http://www.myclusterofthoughts.com/
• Photograph and edit photos using Photoshop and Lightroom
• Create original content and curate engaging posts using Wordpress
• Been reached out to participate and collaborated with over 20 affiliated companies
• Create social media posts for collaborations and engage with audience to increase traffic and sales
• In one year, pageviews have gone up to over 6,000+ views a month, 200+ blog followers/subscribers, and 8,000+ comments

• Curated interior design blog posts successfully increasing blog views from 1K views per year to 300K+ views in 9 months
• Developed email marketing strategy and submit monthly blog roundups to subscribers and newsletters to email list through Constant Contact
• Established blog subscription on website, accumulating 1K subscribers within 3 months
• Revamped Pinterest brand and increased engagement by 4,000%, gaining 112+K followers, and generating impressions by 2,416%
• Created branch links to test and track app installs, utilizing A/B testing to increase open/link click rate
• Executed giveaway opportunities and processed shipping for blog and social media platforms in order to increase followers, app installs, subscribers, etc.

• MARKETING
• Used Constant Contact to create and manage email campaigns (subscriber newsletters, 4-8weekly camp newsletters, promotional newsletters)
• Increased Wix email subscribers by 100+ people in three months
• Created and promoted discount codes and sent to camp partners, ran discount reports
• Created 200+ posts on Hootsuite, engaged with people via social media outlets,organized details for social media graphics/ flyers
• Set up Google My Business (replied reviews, created posts/events for promotions andcamps, increased page views by over 200+ views)

San Jose, CA

• Worked with individuals and families impacted with autism or other special needs to maximize an individual’s potential in the home, school, and community with Direct ABA 1:1 or small group within the home or clinic
• Implement programs that focus on decreasing maladaptive behaviors and increase social communication and adaptive skills
• Reported progress to supervisors, worked together to create effective ABA programs

Fremont, California

• Scheduled daily social media posts (Facebook, Instagram, Twitter) on Hootsuite
• Managed emails with affiliated companies via Outlook
• Created and launched promotions for products on Walmart and Amazon
• Created rules and organized themed and relevant sweepstakes for the year to promote brand and reach new and existing potential customers
• Oversaw sweepstakes, chose and contacted winners, ensured that winners received gifts
• Ran most successful Facebook and Instagram giveaway with over 40 entries (double theentries of their most successful giveaway prior to my employment)

San Diego, California

• Packaged over 100 orders a day
• Organized, carefully counted, and packaged retail orders of 50-200 pairs of sunglasses

San Diego, California

• MARKETING
• Promoted for the 2016 Del Mar Racing Kickoff Party - Created 30+ page marketing report for client - Created event pages on numerous websites - Gathered materials and set up on the day of the party - Created promo codes.
• Created social media posts, organized and replied emails for GEM, Club VIP, and Dt DollsCASTING DIRECTOR - DOWNTOWN DOLLS
• Reviewed model profile submissions and scheduled interviews
• Interviewed models and created online profiles for new hired models

San Jose, California

• Private English Tutor
• Tutored first grader with special needs
• Created lessons and assignments to facilitate teaching and accommodate to student’s needsKindergarten Teacher
• Created cirriculum for entire year and taught a class of 4 to 6 children five days a week implementing efficient and beneficial exercises and activities to prepare them for Kindergarten Readiness Exam
• Wrote bimonthly progress reports to update and give to parents Homework Club Tutor
• Helped students complete homework, prepared and facilitated arts and crafts once a week

Bachelor'S Degree, Communication, General

Education record