Katherine Tran Email & Phone Number

San Jose, Ca, Us

San Jose, Ca, Us

• Design and execute social media strategy across 200,000 followers on Instagram, TikTok, Facebook, LinkedIn, and X• Doubled follower growth rate, impressions, and reach on Instagram year-over-year• Ideate constant fresh and fun ideas for social platforms with strong understanding of brand tone in mind• Conceptualize, develop, and execute social strategy and presence for social platforms, sales and shopper initiatives, and paid campaigns• Effectively communicate Instagram and TikTok’s channel performance and test learnings to marketing team and relevant stakeholders• Develop detailed briefs and partner with internal teams, agencies, and freelancers to execute social media content, SEO articles, and photoshoots aligned with brand voice and look• Foster an active and engaged online community by responding to comments, messages, and mentions on social channels in a timely manner• Collaborate with customer support to address inquiries, concerns, and feedback and discover effective ways to streamline processes• Leverage analytics and customer data to build CRM strategy that best resonates with our target audience for email/SMS campaigns and automations• Increased giveaway email subscribers by 500%, generating over 60,000 email leads from internal and external giveaways alone• Own strategy, execution, analysis, and optimizations for paid social media campaigns• Identify and cultivate meaningful relationships with relevant influencers and creators and manage partnerships, including contract negotiation, content collaboration, and campaign logistics• Manage and track yearly budget of $150,000+ for organic and paid social media marketing• Partner with cross functional teams, including creative, marketing, and commercial, to effectively translate, compile, and cross-pollinate integrated marketing plans through a social lens• Monitor latest practices, trends, and conversations in CPG industry to identify opportunities for engagement and differentiation

• Plan, execute, and manage content across a variety of channels, ensuring consistency with brand’s identity to increase brand awareness• Increased Instagram follower growth rate from 3.7% to 19% and engagement rate by 33% in first 8 months• Leverage UGC content to enhance brand storytelling and affiliation • Lead monthly recipe creator collaborations, including influencer and brand search, budget tracking, contract development, and video execution• Develop relationships with brands and lead monthly co-branded giveaway collaborations, which generated 2,347 phone leads and 12,698 email leads in first 8 months• Executed athlete specific merch and inserts, including product ideation and sourcing, design review, budget tracking, and branded shipping experience for athlete activations and seeding• Built project management system to find ways to optimize creative requests and projects within Asana and lead weekly team meetings to ensure key stakeholders are informed of project changes• Identified unique seeding opportunities and curated personal shipments for influencers, athletes, and celebrities

San Jose, California, United States

Shopify: http://www.shopholly.coEtsy: http://www.etsy.com/shop/shophollyco• Founder of e-commerce brand and business run on Shopify and Etsy with 15,000+ sales and 2,000+ five-star reviews• Craft original designs on merchandise including apparel, greeting cards, prints, and stickers and compose custom portraits, logos, and commissions • Manage customer support to build positive customer relationships

• Spearheaded #MuselyWorks 2021 and managed all teams involved resulting in 470 patient entries, 33% open rate, and 4.7% CTR on launch email • Successfully increased Instagram followers by 19%, impressions by 123%, and website taps by 175% in 3 months of management• Formulated impactful copy for organic and paid ads, emails, and push app notifications• Executed design, planning, and posting for performance-driven content, including banner ads, static and video ads, organic social posts, blog posts • Led weekly editorial meetings to facilitate discussion of potential ad ideas and upcoming promotions• Created weekly KPI reports for Instagram to present to Director of Marketing• Developed copy and designed graphics for weekly, launch, and promotional emails• Produced engaging TikTok videos and executed influencer outreach, increasing followers by 30K+• Led outreach to identify and build relationships with influencers, negotiated rates for deliverables, and ensured agreements were in place to increase reach and awareness• Strengthened customer experience by assisting with community management

website: http://www.myclusterofthoughts.com/• Photograph and edit photos using Photoshop and Lightroom• Create original content and curate engaging posts using Wordpress• Been reached out to participate and collaborated with over 20 affiliated companies• Create social media posts for collaborations and engage with audience to increase traffic and sales• In one year, pageviews have gone up to over 6,000+ views a month, 200+ blog followers/subscribers, and 8,000+ comments

• Curated interior design blog posts successfully increasing blog views from 1K views per year to 300K+ views in 9 months• Developed email marketing strategy and submit monthly blog roundups to subscribers and newsletters to email list through Constant Contact• Established blog subscription on website, accumulating 1K subscribers within 3 months• Revamped Pinterest brand and increased engagement by 4,000%, gaining 112+K followers, and generating impressions by 2,416%• Created branch links to test and track app installs, utilizing A/B testing to increase open/link click rate• Executed giveaway opportunities and processed shipping for blog and social media platforms in order to increase followers, app installs, subscribers, etc.

MARKETING• Used Constant Contact to create and manage email campaigns (subscriber newsletters, 4-8weekly camp newsletters, promotional newsletters)• Increased Wix email subscribers by 100+ people in three months• Created and promoted discount codes and sent to camp partners, ran discount reports • Created 200+ posts on Hootsuite, engaged with people via social media outlets,organized details for social media graphics/ flyers• Set up Google My Business (replied reviews, created posts/events for promotions andcamps, increased page views by over 200+ views)• Updated Yelp page and implemented best strategy to use paid upgrades efficiently (8 promo codes used and 9 new reviews in one month)• Researched competition and helped start and come up with new business venture• Visited camp sites to discuss logistics and tour/inquire about the space• Visited camps to take photos and record testimonials for newsletters and social media • Uploaded, edited, and organized camp photos in appropriate folders in SmugMug• Managed concerns from customers and instructors via email and Google Voice• Managed three interns, coordinated scheduling and tasks and reviewed their workHR• Created waiver forms for camps, sent invoices to camp partners and confirmed payments • Posted job boards, scheduled interviews, and generated offer letters on HelloSign• Edited training slideshow and prepared for training day for new camp instructors• Scheduled camp staff weekly using Humanity, emailed staff to confirm schedules• Calculated employee hours to be sent for payroll

San Jose, Ca

• Worked with individuals and families impacted with autism or other special needs to maximize an individual’s potential in the home, school, and community with Direct ABA 1:1 or small group within the home or clinic• Implement programs that focus on decreasing maladaptive behaviors and increase social communication and adaptive skills• Reported progress to supervisors, worked together to create effective ABA programs

Fremont, California

• Scheduled daily social media posts (Facebook, Instagram, Twitter) on Hootsuite• Managed emails with affiliated companies via Outlook• Created and launched promotions for products on Walmart and Amazon• Created rules and organized themed and relevant sweepstakes for the year to promote brand and reach new and existing potential customers• Oversaw sweepstakes, chose and contacted winners, ensured that winners received gifts • Ran most successful Facebook and Instagram giveaway with over 40 entries (double theentries of their most successful giveaway prior to my employment)• Increased Instagram following by over 1.5K in two months• Took and edited photos accordingly and wrote content to relaunch the blog • Updated the product prices and descriptions on website using Squarespace • Sold and packaged products in office• Worked the floor at the San Mateo Christmas Cash and Carry Show where I reached out to potential customers, sold products, acquired new buyers, and recapped our daily reports and meetings on Microsoft Excel• Organized lists of email subscribers, customers, and buyers and sent out mass promotional emails through MailChimp

San Diego, California

• Packaged over 100 orders a day• Organized, carefully counted, and packaged retail orders of 50-200 pairs of sunglasses

San Diego, California

MARKETING• Promoted for the 2016 Del Mar Racing Kickoff Party - Created 30+ page marketing report for client - Created event pages on numerous websites - Gathered materials and set up on the day of the party - Created promo codes and shared them on social media to increase ticket sales• Created social media posts, organized and replied emails for GEM, Club VIP, and Dt DollsCASTING DIRECTOR - DOWNTOWN DOLLS• Reviewed model profile submissions and scheduled interviews• Interviewed models and created online profiles for new hired models

San Jose, California

Private English Tutor• Tutored first grader with special needs• Created lessons and assignments to facilitate teaching and accommodate to student’s needsKindergarten Teacher• Created cirriculum for entire year and taught a class of 4 to 6 children five days a week implementing efficient and beneficial exercises and activities to prepare them for Kindergarten Readiness Exam• Wrote bimonthly progress reports to update and give to parents Homework Club Tutor• Helped students complete homework, prepared and facilitated arts and crafts once a week• Created extra curriculum once they completed homework based on each student’s academic needs

Bachelor'S Degree, Communication, General

Education record