Katherine Strapp Email & Phone Number

- Curate and manage a holistic social media strategy across Instagram, Facebook, Pinterest, YouTube and TikTok with a combined audience of over 2.4 million followers.- Manage a team of four creative and content planning members to execute a best-in-class content calendar.- Monitor brand, community, and competitor conversations with proprietary social listening tool.- Lead external community management agency with the goal of positive brand engagement and sentiment.- Created in-depth reporting to establish social media KPIs, identify trends, and communicate key insights and learnings with cross-functional teams.- Own an integrated marketing process for paid, owned and earned channels to guide cross-functional partnership.- Build upon responsibilities from Social Media Associate and Social Media Senior Associate positions.

King Of Prussia, Pa

- Created content catered toward five active social media platforms, in collaboration with the Creative Team.- Built strong influencer initiatives that align with the brand’s mission, in partnership with the Influencer Team.- Partnered with Meta in Beta testing to build and launch Instagram Checkout and Facebook Shops.

King Of Prussia, Pa

- Curate and schedule daily posts across all active social media platforms.- Draft and distribute all copy for organic social media, paid social media and the Lilly Pulitzer blog.- Manage User Generated Content (UGC) to be utilized across all digital platforms.- Assist in SEO copywriting strategy across all digital platforms, including Paid Media and the brand’s website.

Greater Philadelphia Area

- Performed media outreach, built valuable relationships and secured placements in a variety of outlets.- Drafted, edited and distributed materials, including press releases, pitches, byline articles and media advisories.- Oversaw development of client reports, detailing monthly public relations and business development activities. - Drafted meeting agendas, supplied advanced materials and executed follow up for team meetings.

Greater Philadelphia Area

- Edited a wide range of materials, including press releases, pitches, and byline articles.- Executed media relations on behalf of clients.- Developed extensive media lists using Cision.- Conducted daily media monitoring. - Participated in client calls.- Drafted meeting agendas, supplied advanced materials and executed follow up for team meetings.

Wooster, Oh

- Head of Events Committee.- Responsible for leading volunteers within the Events Committee.- Created bonding events for incoming students at the college.- Assisted in orchestrating Service Day.

Hoboken, Nj

- Assisted with public relation projects with various clients.- Created media lists through Cision.- Responsible for becoming proficient in Google Analytics.- Participated in Analytics Academy (Digital Analytic Fundamentals and Google Analytics Platform Principles).- Published a blog post on the RoseComm website about new media tools.

Cleveland/Akron, Ohio Area

- Assisted with curating and implementing advertising initiatives with the goal of increasing membership.- Utilized analytical findings to create a strategy catered toward increasing social media presence.

King Of Prussia, Pa

- Manage sales transitions; achieved daily sales goal regularly.- Maintained an outstanding product knowledge so as to provide excellent customer service.- Assist in floor moves, floor displays and general housekeeping.- Work with customers and made selections to maximize their purchase.

Limerick, Pa

- Ensured the sales floor and fitting rooms were recovered.- Replenished sales floor with depleted items.- Assisted customers with sales transactions.

Pottstown, Pa

- Contacted donors to thank them for their annual donation; communicated how donations will be used.- Organized and updated the school's Archives.

Bachelor Of Arts (Ba), Communication Studies; English (Minor)

Activities and Societies: - Orientation Committee - Zeta Phi Gamma - Communication Studies Major with a Quantitative Methods concentration.

Class Of 2011

Activities and Societies: - Field Hockey - Lacrosse - Big Sibling Program - Assisted in an after school program with the Boys and Girls.