• Developed comprehensive strategy for exponential growth with enterprise financial institutions.• Advised executive leadership, external agencies and consultants on nuanced sub-verticals.• Conducted extensive research on compliance and resilience pain points, product fit, market size.• Led vertical product positioning and deep-dive work on targeting, personas, buying committees.• Created large catalog of client-facing and sales enablement content, including case studies.• Directed endemic media and other campaigns, digital marketing, industry event participation. • Drove awareness with thought leadership: blogs, speaking engagements.• Leveraged MNC experience to support complex deals with global banks.