I empower you to speak directly to your target audience. Since 2015, clients across Asia and Europe have counted on me to deliver accurate, well-researched English versions of their Chinese documents, articles, stories, and more. Reach out for a list of services.

I provide project support for the Postgraduate Engagement Team and ensure that all postgraduate students and researchers are able to shape their own education, explore co-curricular opportunities which enrich their experiences, and feel as though they belong in Leeds.

• Launched the brand’s food delivery business across the four major Chinese delivery apps; increased monthly sales to more than 1,000 orders per restaurant in less than a year; launched promotional campaigns to drive in-app traffic by managing in-app displays and keywords • Oversee, manage, and lead execution of internal and external marketing events, including driving new collaborations with other businesses and coordinating with a team of restaurant managers• Wrote bilingual (Chinese… Show more • Launched the brand’s food delivery business across the four major Chinese delivery apps; increased monthly sales to more than 1,000 orders per restaurant in less than a year; launched promotional campaigns to drive in-app traffic by managing in-app displays and keywords • Oversee, manage, and lead execution of internal and external marketing events, including driving new collaborations with other businesses and coordinating with a team of restaurant managers• Wrote bilingual (Chinese and English) marketing copy for social media platforms; worked closely with local media to execute marketing communications activities for new product launches, openings, or major campaigns Show less

• Successfully managed documentation deliverables on the relaunch of the company’s largest software RECentral, including localization for over 12 countries and their related web pages• Produced a range of marketing, technical, and product collaterals, including the annual product catalog, data sheets, event collateral, application stories, tutorials, demo video scripts, case studies, and press releases• Prepared documents that can be understood by both technical teams and readied for… Show more • Successfully managed documentation deliverables on the relaunch of the company’s largest software RECentral, including localization for over 12 countries and their related web pages• Produced a range of marketing, technical, and product collaterals, including the annual product catalog, data sheets, event collateral, application stories, tutorials, demo video scripts, case studies, and press releases• Prepared documents that can be understood by both technical teams and readied for external publication to a global audience• Responsible for the brainstorming, packaging, creation, and editing for all social media posts on the company's global Facebook page and weekly B2B e-newsletter Show less

• Managed the company social media channels, including Twitter, Facebook, Weibo, and LinkedIn, notably increasing Twitter followers by more than 300% and Facebook fans by 145% • Oversaw the launch of the company’s first online training course Brand Karma University, including course material creation, content marketing campaigns, and strategy development• Responsible for creating content and sculpting content strategy for fan base growth and social media advertising campaigns to… Show more • Managed the company social media channels, including Twitter, Facebook, Weibo, and LinkedIn, notably increasing Twitter followers by more than 300% and Facebook fans by 145% • Oversaw the launch of the company’s first online training course Brand Karma University, including course material creation, content marketing campaigns, and strategy development• Responsible for creating content and sculpting content strategy for fan base growth and social media advertising campaigns to consulting clients, including Shangri-La Hotels and Resorts, Sheraton Hotels and Resorts, Jin Jiang Hotels, Hyatt Hotels and Resorts, in addition to other luxury hotels and boutique resorts • Created a 12-month marketing strategy and undertook content marketing efforts for the company, including thought leadership positioning, daily company blog updates, and cultivating relationships with related media for editorial opportunities• Guest editor for WebInTravel on tourism trends, viral stories, and travel headlines Show less