Katherine Tsen Email & Phone Number

San Francisco, Ca, Us

Core Experience - Oct 2023 - PresentI oversee the post-checkout experience and order quality, driving initiatives to upgrade the add to order process and replacement quality by improving customer experience, incorporating AI & ML models and shopper compliance. Previously, I managed the Meals & Recipes product, including Instacart's partnership with New York Times Cooking.Growth Team - May 2022 - Oct 2023Owned the customer acquisition funnel, launching new channels such as customer referrals and Apple Maps integration. I also partnered closely with our SEO and marketing teams to improve customer conversion, optimize deep linking and led development of a self serve tool to scale creation of campaign-specific landing pages.

San Francisco, Ca, Us

New York, New York, Us

Instacart acquired Caper in Oct 2021I was the first product manager hire who grew and managed an international product team of product managers, designers and QA. I oversaw the evolution of AI retail automation products: Caper Cart, Caper Counter, Caper Cloud.I led zero-to-one software & hardware development of the flagship computer vision-powered Smart Cart Gen 2 leading to increase in retailer pilot contracts, customer satisfaction and customer basket size.

New York, New York, Us

New York, New York, Us

Product strategy, user research and MVP prototyping for early stage startups in B2B fintech, mental health, geriatric care, real estate

Evanston, Il, Us

• Modelled financial impact of state and federal policy changes on a multi-billion dollar product portfolio by analyzing government databases • Assessed market opportunity of pipeline product, results presented to investors to stabilize market speculation• Created salesforce targeting and sizing for product launch by segmenting and creating a quantitative market map of 30M customers• Built a digital marketing KPI dashboard and analytics platform using Tableau for sales and marketing leadership clients by integrating digital sales aid data captured by sales rep tablets in SalesForce• Created channel strategy and demand forecast of a volatile seasonal product using Monte Carlo Simulations• Managed onshore and offshore teams in strategy and analytics projects

Berkeley, Ca, Us

• Published “Curbing Air Pollution and Greenhouse Gas Emissions from Industrial Boilers in China”, a US-China Climate Change Working Group project presented to the US Department of Energy• Analyzed field data, conducted literature reviews and researched Chinese legislature to identify the environmental impact of coal-fired boilers and policy drivers for fuel-switching

Boston, Ma, Us

• Conducted due diligence in vetting potential nonprofit grantees for $1.2M early-stage, transplant seed funding • Selected for New Sector Alliance Summer Fellowship, a selective training program for social sector leaders

Berkeley, Ca, Us

• Published “Corroles that ‘Click’” in peer-reviewed science journal Inorganic Chemistry• Researched metallocorroles (porphyrin analog) as potential hydrogen fuel cell catalysts via multi-step synthesis using Schlenk line, glove box and column chromatography, optimizing yield by 10%

San Francisco, California, Us

• Identified 4 biomimetic substitutes for toxic formaldehyde and di-isocyanate based fabric finishes (including enzyme and dopamine based solutions) for client Levi Strauss & Co. • Developed opportunity assessment framework based on life cycle assessment, toxicity models, financial and manufacturing considerations in collaboration with The Biomimicry Institute

Bachelor Of Science (B.S.), Chemistry

Summer Abroad

Full Time Ux Design Bootcamp

International Baccalaureate (Bilingual)