Providing consulting services supporting varied digital and traditional marketing programs for start-ups and existing enterprises focused on generating revenue growth; improved strategy; product marketing; messaging; product and company launches; team and campaign development; partner marketing; sales coordination and agency management. Excel at content creation, design agency management, Social Media campaigns and web strategy. - Marketing Strategy Planning and Budget development. - Digital Marketing Strategy, and Campaign Development in Search, Social, and Media Development- Channel and Partner plans, budgets and communications implementation. - Proven track record in driving high ROI targeted, integrated, multi-channel digital marketing campaigns.- Results-driven team leader, driving execution of strategic and highly effective marketing programs.- Extensive experience executing strategic global communications, across both direct and indirect channels.- Effective analyst media relations, resulting in multiple awards, and expanded market awareness.

The number one challenge for clients today is to have a global view of their digital presence and track the social media channels to better control their brand and corporate identity. Monitoring the reputation of their brand is critical for managing crisis, identifying sales opportunities and measuring campaign success. I’m representing Digimind and supporting their growth in the U.S. to help give companies access to this very useful tool.

- Managed company marketing functions – Company and product branding globally, marcom, analyst relations, product launches, digital direct marketing and lead generation, overseeing a team of 13 direct employees, with a $6M promotions budget.- Defined strategy and implemented appropriate campaigns for multiple digital and other channels including email, online advertising, search engines, social media and digital marketing, direct mail, and referral programs. Adding key teleservices agency support, improving one marketing program’s conversion rate from prospect to qualified sales-ready lead was 425% better than past campaigns.- Opened doors for sales with integrated, dimensional and personalized direct (account based) U.S. marketing campaigns that enabled Anritsu’s sales teams to exceed year-end pipeline quotas and close key large accounts with Tier-1 wireless service providers. One campaign resulted in a $16M initial win and additional business over the next year. These campaigns drove seven-digit overall sales revenue and a 41:1 campaign ROI.- Led successful planning and execution of global channel marketing programs with top Anritsu distributors including distributor on-boarding, annual budgeting, messaging, concept development, creative agency coordination, sales enablement, and internal communications. Orchestrated multiple marketing and sales operations process improvements. Programs resulted in expanding YOY channel revenue growth of 18%. - Led go-to-market launch strategies for 16+ new hardware and software products annually. Identified new revenue streams and supported market/industry research activities for Product Development. Collaborated with engineering business units and created campaigns generating drive 15% YOY revenue growth.- Led the design, development, and implementation of ShopAnritsu E-Commerce Configurator website, extending digital marketing and improving sales of lower margin, lower price point products in and through this channel.