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@comradity.net
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Katherine Warman Kern is listed as Figuring out how to make things better. at COMRADITY Collaboration Resource Center, based in Winter Park, Florida, United States. AeroLeads shows a work email signal at comradity.net, phone signal with area code 203, and a matched LinkedIn profile for Katherine Warman Kern.
Katherine Warman Kern previously worked as Co Founder at Comradity Collaboration Resource Center and Editor at Comradity Collaboration Resource Center. Katherine Warman Kern holds Accredited Coach Training Program, Professional Coaching from Coaches Training Institute.
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A creative business strategist, I’ve witnessed the innovation, competitive advantage and resilience of collaborative organizations. But there are several challenges today. A pioneer of profitable new markets and revenue streams, co-founded Comradity to revolutionize collaboration. It takes new incentive structures, process, and impact measurement to engage the "special forces" stakeholders who are willing to risk their assets, mastery, and energy. When treated fairly and transparently, these collaborations have the potential for growth that is naturally more resilient than an acquisition.A veteran strategist who began at Leo Burnett working with clients from P&G Secret to launching Wrigley’s Bubble Tape. Experienced navigating crises, starting with her first assignment at Leo Burnett, when United Airlines was shut down for 50 days during a ground crew strike. The challenge was to get people to come back to the airline without starting a fare war. The promotion offered future discounts for full fare tickets – leading to the frequent flier programs we are familiar with today. It worked for many reasons, but the most important was that leaders didn't take for granted the resilience of all stakeholders' "skin in the game" - from customers to partners to employees.That insight continued to be key to every lesson learned: Leaders who built complex organizations acknowledge that they didn’t do it alone. They understood that their organization was only as resilient as the weakest link between all the stakeholders, internally and externally. When they were fair and balanced the diverse interests of all, everyone’s return on investment was multiplied. SkillsIn a time when words aren’t enough, I share my Clifton Strengths Profile as a proof source of what differentiates me from my talented peers. • Strategic thinking to create order out of too much information• Ideas that inspire more ideas.• Responsibility to others that earns trust and loyalty from peers and partners.• Persistence. • A fast learner who sees what will matter on the horizon and can’t wait for others to catch up!* Clifton Strengths explanation: https://www.gallup.com/cliftonstrengths/en/253736/cliftonstrengths-domains.aspx#ite-260156
Listed skills include Advertising, Entrepreneurship, New Media, Marketing, and 29 others.
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Winter Park , Fl, Us
COMRADITY After successfully building a collaborative creative culture in Stamford, CT, we are offering our consulting services. Our success has come from identifying "special forces" stakeholders and creating a safe oasis where individuals don't hold back. The keys are incentives, accelerating the process, and measuring impact.
Winter Park , Fl, Us
Write and curate resources related to re-balancing business relationships, and revolutionizing collaboration incentives, process, and impact measurement and examples of highly creative teams which have contributed to significant organic business growth.
Learned about the challenges of an organization making the hard decisions to transition from bootstrapping to become the professionally run organization which its legacy, beneficiaries, and patrons deserve.
Greenwich, Connecticut, Us
Learned how important it is for a new technology offering to develop partnerships with a strategically aligned reputation. The brand is positioned to restore trust between organizations and individuals by instantly authenticating the owner of personal records and privately sharing them on a de-centralized encrypted network. The targeted partners for business development include institutions for whom privacy is core to its mission and entities that verify very high value personal records.
Learned how fertile fan-based community interaction is to grow the value of entertainment properties. Due to restrictive licensing rights, few professional sports franchises have an opportunity to capitalize on interactive technologies to augment the live game experience. We were fortunate to hold all the rights to the broadcast of the annual championship of Winter League Baseball, Serie de Caribe. Through a strategic partnership with VBrick, we were the first to ever produce and syndicate nearly real time game highlights to engage fan streaming subscriptions, produced a tv broadcast in which the game announcers interact with on-line fans on-air, a Fan vote for Most Valuable Player, game recaps of the same game by writers from the competing teams, and special merchandise.The fan enthusiasm we created led to being hired by Major League Baseball to launch the World Baseball Classic to US Latino fans, representing 5 out of 13 of the participating countries and repeating the program again.
Experienced the challenge of helping companies leverage their assets to thrive during change and transformation. Learned to:• Partner with credible experts to establish the significance of an innovative new line of nutritional supplements to professionals for Clintec, a joint venture between Baxter and Nestle.• Engage sales force participation early and often when transforming Santa Fe from a railroad to an intermodal transportation company,• There’s news value for an established brand, like American Express Corporate Card, when it takes pride in its unique membership fee business model vs. competitors’ penalty fee business model.• Measuring quality and customer service performance at a Quick Serve Restaurant Chain helped First Chicago VC team realize a high-profit sale.• Identifying the size of an untapped/unrecognized market helped a consulting firm win a major Pepsi-Cola Project• Analyzing the effectiveness vs efficiency of digital advertising protected a new media pioneer from losing money when the internet bubble burst.• Identifying the emergence of experiential marketing resulted in the sale of a trail-blazing firm to Publicis for 2.2 times revenues.
Chicago, Illinois, Us
When it was the premier training program, and progressed to Account Supervisor, partnering with clients from United Airlines, Nestle, Heinz, Procter&Gamble, M&M/Mars, McDonald’s, and Wrigley. Learned:• Loyalty programs can be a fast way to ramp up business after a multi-month strike interrupted service, when United Airlines launched its Frequent Flyer loyalty program.• When media and creative partner, they are innovative, for example, the first :20/:10 for United Airlines to shift fare discount ads from increasingly expensive print to more effective evening tv news.• How valuable a brand is, when launching of Nestle Ice Cream Bars• New mothers and experienced mothers have different perspectives, when launching Heinz Instant Baby Food in the US, exceeding Heinz ad score goal after multiple agencies failed.• P&G’s “rule” to spend to business could hurt a brand when it fails to attract a younger audience, critical to the future of a brand like Secret Anti-perspirant. • Buying fewer higher quality spots to reach more people more quickly grew MARS Bar sales, justifying increased marketing investment.• Launching McDonald's salads increased Happy Meal sales because Mom’s had a reason to choose McDonald’s too.• Holiday sales at McDonald’s improved with a premium treat offering over selling bigger buckets of McNuggets for less.• The favorite ad campaign of core influencers (and still remembered as a favorite of its decade) and a team effort by marketing/sales to get the right retail placement delivered a 30 to 1 ROI for a Bubble Tape Launch (Wm. Wrigley).• To be compelling, a health claim needs to be both credible (backed by expert research) and have relevance to the consumer to have news value for trusted influencers to share (for a confidential client).
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Katherine Warman Kern works for COMRADITY Collaboration Resource Center.
Katherine Warman Kern is listed as Figuring out how to make things better. at COMRADITY Collaboration Resource Center.
AeroLeads has found 1 work email signal at @comradity.net for Katherine Warman Kern at COMRADITY Collaboration Resource Center.
AeroLeads has found 2 phone signal(s) with area code 203 for Katherine Warman Kern at COMRADITY Collaboration Resource Center.
Katherine Warman Kern is based in Winter Park, Florida, United States while working with COMRADITY Collaboration Resource Center.
Katherine Warman Kern has worked for Comradity Collaboration Resource Center, Clay Art Center, Wault Member Network By Wymsical Inc., Cultiva Entertainment, and Plan B Advisors.
You can use AeroLeads to view verified contact signals for Katherine Warman Kern at COMRADITY Collaboration Resource Center, including work email, phone, and LinkedIn data when available.
Katherine Warman Kern holds Accredited Coach Training Program, Professional Coaching from Coaches Training Institute.
Katherine Warman Kern is listed with skills including Advertising, Entrepreneurship, New Media, Marketing, Start Ups, Strategy, Marketing Strategy, and Blogging.
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