- Assists with the development and implementation of a full calendar of short- and long-term national retail promotional strategies and tactics to maximize sales opportunities and consumer conversion at retail.- Helps manage the creative development and execution of national retail promotions by working with sales promotion and/or advertising agencies on creative development of promotional graphics and assigning the production and allocation of promotional materials to support programming.- Assists in the annual strategic planning process to manage planning timelines, helps align internal Marketing teams, Consumer/Shopper insights, Sales, and agency efforts in the delivery of planning presentations and tools to the Constellation organization and wholesaler network for annual business planning and POS ordering processes.- Maintains constant and concise communication with Constellation’s field sales organization and key wholesalers in the following areas: Retail programming calendars, POS ordering, execution timelines, planning guides, sell sheets, ad-hoc order allocations, etc.- Daily financial checkbook management ensuring proper tracking of over $10M in programming execution costs.

- Assists in the annual National Accounts strategic planning process, aligning internal Marketing teams, Insights and Analytics, National Accounts Sales and external agency efforts in the delivery of presentations and tools to achieve company goals- Manages the Marketing process for RFP presentations in tight coordination with the National Accounts sales organization. Builds and presents agency and external briefs, coordinates cross-functional requirements and input, evaluates retailer priorities with company objectives, builds marketing presentation and supports presentation for sell in.- Conducts an ongoing analysis of brand/industry trends and data- Builds trustworthy, productive relationships with internal and external clients to deliver brand presentations that secure distribution and feature activity- Supports company execution within industry events focused on the on-premise

- Managed ongoing client communication and relationship management.- Strategized with cross functional teams on CTV, Email, Direct Mail, Digital, Radio and PR campaigns to meet short term and long term business objectives. - Leveraged findings from A/B testing, qualitative and quantitative research to drive recommendations for marketing campaigns.- Worked collaboratively with team members to manage ideas and ensure quality implementation including creative briefs, internal reviews, proofing, editing, versioning and file releases.- Exhibited thorough understanding of my client’s business and industry and anticipated problems/opportunities.- Maintained a pulse on daily work and projects; able to serve as an immediate resource for client questions on any project status.- Fostered partner and vendor relationships to maximize integration and collaboration in service of the client's goals.- Developed and maintained monthly billing trackers, estimates and purchase orders. - Facilitated monthly production photoshoots as client service manager, producer and vendor relationship manager.- Executed impactful campaigns that increased average checks, traffic and guest counts.

- Reviewed and processed $3-5 million in monthly billings, production estimates and invoices- Managed and updated Havertys monthly TV calendar based on current promotions and the furniture industry climate to drive traffic and sales- Reviewed creative and production changes to ensure quality and accuracy- Administered and lead weekly client status meetings to ensure all deliverables are met on-time - Participated in new business endeavors and uncover any research findings that could drive client acquisition

- Developed long-term, focused merchandising plans for 7 varying McDonald's markets (425 restaurants) based on national and local media and promotions- Partnered with McDonald’s print vendors, Coca-Cola, Pepsi and Kansas City sports partners on long-term campaigns to grow guest counts and daily sales- Planned, managed and executed 10+ point-of-purchase programs weekly for multiple markets- Worked with accounting team on long-term project budgets, drafting estimates and client invoices- Participated in weekly conference calls and bi-yearly planning meetings with partnering agency and National McDonald's team to plan for upcoming phase of TV, Radio, Digital and OLV work- Contributed to strategic annual planning initiatives for market activations

-Produced effective and successful presentations for target audience-Communicated through various media channels (print, digital and social media) to effectively grow and connect with client contact base-Coordinated company functions through online email marketing tool Constant Contact

-Assess social media marketing strategies to determine rate of return-Keep up-to-date with constantly evolving technologies in online social networking-Work closely with clients to create innovative, effective campaigns-Achieve a strong, visible social media presence and develop concepts with viral potential-Present social media seminars to clients with hands-on workshops to benefit personal and business social media presence

-Managed and updated social media sites daily including Twitter, Facebook, Pinterest, Instagram, Hoot Suite, Google Analytics, Trip Advisor and more-Contacted businesses and publications for potential advertising-Assisted boss and co-workers with weekly/monthly projects -Attended business functions and events -Was expected to contribute new marketing ideas to the team weekly