As a member of the product-design team, I worked with product managers, other designers, copywriters, engineers, and other key stakeholders to map flows (UX) and provide designs (UI) for the ATM native app.- Maintained, updated, and edited design system in Figma for ATM app: components + variants, typography, iconography, colors.- Conducted UX research to validate product fit and test for usability: participant recruitment, testing setup, prototype review, analysis & reporting.- Led the designs for the following app features: investment self funding, web registration, interest on savings, dripped/time based rewards.- Led the research, strategy and implementation for accessibility and inclusion, including remapping colors to provide adequate levels of color contrast and consideration for colorblindness following Web Content Accessibility Guidelines (WCAG). - Oversaw visual design for ATM presence at Affiliate Summit West trade show including printed marketing collateral, booth, banners, landing pages, swag.

- Led the creation of the first design system for ATM app in Figma including standardizing typography, iconography, and colors.- Created basic brand guidelines for ATM including standardizing color usage.- Converted designs from Adobe XD into Figma.- Produced designs for the ATM app zero to one MVP launch in Nov 2020 into the App Store and Google Play: Homescreen, Wallet, Transactions, Investment, Data Dating.

-Graphic + Web Design: Create presentation + pitch decks, social media assets, and website assets. -Packaging + Print Design: Create packaging dielines, artwork, and spot UV + holographic separations. Prepare print-ready CMYK PDF files with appropriate bleed + margins.-UX + UI Design: Conduct user testing. Create user personas, empathy maps, and customer journey maps. Prepare wireframes and mockups for prototyping. -Marketing: Conduct in-person competitor research in physical retail space, run SEO audits, and create social media posts and blog content to promote the agency.

-Built mobile-responsive and fluid websites for WordPress CMS with custom HTML/CSS-Managed core updates, uptime monitoring, and backups for over 80 sites-Optimized and tested websites using AWS Cloudfront and Google PageSpeed Insights-Managed website migrations and DNS changes with tools such as AWS Route 53-Set up SEO tools such as Google Search Console, Google Analytics, Bing Webmaster Tools-Created custom logos and other marketing materials for clients using Adobe CC: Lightroom, Photoshop, Illustrator, InDesign-Created content for Outside Open comic strip