Developed opportunities to optimize marketing channels to improve sales, interest, engagement, signups, media mentions, PR, and bookings. Managed content creation, campaigns, events, branding, and the online footprint for various professionals and brands in the music, fashion, entertainment, beauty, medical, and business industries. Clients include TasteMaker Media, Crowd Mix, Native Instruments, Giffen Aesthetics, Lana Negrete for Santa Monica City Council, Crowd Mix, The Dream Dress, DJ Pierre, Afro Acid Records, Outreach Through the Arts, and Century City Chamber of Commerce. TASKS- Production of all aspects of branding including online content creation, marketing campaign planning, website creation, photoshoots, talent bookings, logo curation, and logistics- Creation and distribution of press kits to a network of media professionals- Procurement of exposure through interviews, press mentions, and media interest

- Develop and manage digital marketing campaigns- Manage and consulting on the design of TMM's website- Consulting and creating content for the website and social networking channels- Tracking online traffic flow - Trouble shooting and finding solutions for any error in online content - Project managing TasteMakers Radio launches- Identify new digital marketing trends -Managing SEO of the website pages and blogs- Edit, post content, videos, and audio content on online sites- Promote TMM and TMR in the digital space- Execute social media efforts to improve KPIs, likes, shares, etc.- Creating and executing SMS, and email-based marketing campaigns- Liaise with podcast show hosts and talent to establish their needs- Communicate with team to plan content- Establish and maintain relationships with our media partners - Research industry trends and consult on how we can best implement new strategies - Approach media outlets to negotiate advertising opportunities.

Producer for Ivy Miller's "Enough About Me" show & podcast

Worked with and was at the center of Lana Negrete's Santa Monica City Council 2022 campaigning activities. Responsible for communicating the aims of the campaign to the team. Planned, implemented, and evaluated the campaign. Worked closely with all members of the group, particularly those with specific roles such as campaign manager, accountants, social media officers, and political advisors. Organized with the local community and scheduled campaign events. Managed all aspects of the campaign including but not limited to designing online advertising assets, composing newsletters, tracking outreach, organizing fundraising events, booking speaking engagements, working with the team to ensure a successful campaign, and organizing all efforts.

Curated events and music for leading and emerging designers such as Rebecca Taylor, Giorgio Armani, Chick by Nicky Hilton, Olcay Gulsen, Kevin John, Alice Roi, Sterling Williams, Joann Berman, Vaute Couture, Thieves NYC, Quiet Riot, Tiffany Korey, Ashton Michael, NUVULA, Ela Acosta, The Muscovites, Alana Hale, Isina Shabayeva, Jen Awad, MARTIN MARTIN, Curly V, Thai Nuygen, S&G, CXC by Camila X Castillo and Mike Vensel. Curated events and music, stores and companies including; Allure Magazine, Ann Taylor, Atrium Boutique NYC, Armani Exchange, Biz Bash Magazine, Brunswick PR Group, Calvin Klein, Chivas Regal, Chopin Vodka, The Unconventional Genius Awards, Citrusonic, Corno Gallery Soho NYC Opening, Diesel, Doll House, Bloomingdales, Gansevoort Hotel, Gen Art Fresh Faces in Fashion, Giorgio Armani, Sony, Harper’s Bazaar, Lord and Taylor, Macy’s, London & Miser PR, MAC Cosmetics, Music Loves Fashion, MTV Europe, Paper Magazine, POLO, Revlon Run/Walk for Breast Cancer, Revolve Boutique, FCUK & Rock The Vote Party, Saks Fifth Avenue,Time Out, Thompson Hotel, Disney Publishing, Selfridges Department Store Diesel Event London, Marc Jacobs, Mix Magazine, Return to New York: NY Fashion Week Extravaganza, Stellar Network Benefit for AIDS, Tribeca Film Festival Closing Party NYC, The Andy Warhol Museum Art Basel Event, URB Magazine, Puma, Vanity Fair Magazine, VeeV Vodka, Veuve Clicquot, Viceroy Hotel, VIBE Magazine and Vogue Magazine.

Oversaw and coordinated theater screenings, event production, budgets, planning, contracts, schedule coordination, call sheets, bookings and overall management for the Theaters at WeWork Constellation. • Curated and directly supervised all events• Worked closely with clients and internal teams to collaborate on ideas, concepts, and run of show• Created and coordinate comprehensive production budgets and schedules• Coordinated, sourced and secured, contracts and managed all aspects of event production• Defined, tracked, managed, and prioritize event teams• Oversaw multiple projects simultaneously, assigned, and managed task ownership• Negotiated with vendors for necessary event related costs• Generated event reports and performed event related follow up duties• Fostered existing vendor relationships and established new ones

Worked with one of the leading German music technology companies to introduce new products through experiential events and engage customers.TASKS- Executed experiential marketing events from the ideation stage to performance reporting- Managing contractors, venue relationships, sponsors, promotion partners- Managing social media and strategies- Assisted DJs in setting up Traktor for performances- Moderated panels and discussions

Strategized social media campaigns, produced events, and utilized business personal contacts to introduce the company to celebrities, musicians, DJs, press outlets, and web influencers.TASKS- Strategize & implement events and marketing campaigns- Assist with onsite setup, activation, and tear down- Writing and designing media decks to pitch partnerships and investors- Market research, writing and negotiating partnerships- Provide feedback on product roadmap and customer product demos- Digital brand management- Provide feedback on product roadmap and coordinated customer product demo events

F.A.M.E is Fashion, Art, Music and Entertainment.Founded and launched a globally distributed electronic record label.TASKS- Budgeting and running daily operations- Managing brands, producing press kits, writing press releases, designing websites- Managing all administration logistics for the successful release of music on Beatport, iTunes, Spotify, Traxsource