Katherine White Email & Phone Number

Paris, Île-De-France, Fr

Paris, Île-De-France, Fr

Paris, Île-De-France, Fr

Paris, Île-De-France, Fr

Paris, Île-De-France, Fr

• Translated national brand plans into regional programs for 10 brands, liaising with Sales on a daily basis and managing activation in local markets to achieve brands’ goals• Championed growth of Northeast market for Chandon, achieving 21% growth through September 2012 over 2011, leading all other markets in the country despite a 33% reduction of investment• Created a program to boost Icon Wines in smaller markets, testing in RI with a tasting event and blitz, resulting in additional distribution points and volume – a program the brand team is now implementing nationwide for 2013 • Assessed impact of Lapostolle departure, identifying opportunity for incremental volume on other brands by implementing incentives to drive distribution and volume growth post-divesture• Coordinated winemaker visits, driving sales for markets with custom programming, including consumer and collector events, press meetings, as well as trade and distributor trainings

Paris, Île-De-France, Fr

• Launched internationally renowned brand in the United States under a new name• Developed launch strategy to build brand advocates amongst influential mixologist and “Vodka Graduate” community, managing A&P budget• Trained distributors and sales team at GSMs and on work-withs in cities across the country• Created turnkey on- and off-premise sampling program based on feedback from sales team to encourage trial and educate consumers on the unique brand attributes• Managed brand ambassador program in key markets to drive distribution and brand development • Secured placements in top mixology accounts across the country• Developed robust digital marketing program using QR codes, brand website and social media • Conceptualized and actualized buzz-worthy brand experience event at Tales of the Cocktail, attracting over 500 attendees and generating brand interest from bartenders and distributors

Paris, Île-De-France, Fr

• Helped team exceed 2009 depletion goal after assuming brand management responsibilities for Chopin Vodka, a luxury potato vodka • Interfaced with various stakeholders, including operations, finance, designers, and senior executives to create and launch a 2010 strategy and develop a pricing recommendation and marketing plan for a new product launch• Assessed consumer research and current positioning of Chopin Vodka to provide suggestions to improve distribution and consumer reach, leading to the launch of a social media campaign• Facilitated the contract negotiations for the production of a 200-liter bottle of vodka• Designed and launched a limited edition bottling for the 200th anniversary of Chopin’s birth• Managed the US visit of three Italian winemakers, coordinating with sales and regional managers to plan tasting events and account visits with trade and press in New York, Chicago and Miami

• Created public relations and communications strategy to position company as market leader

• Developed, executed and managed strategic marketing and public relations programs. Managed project budgets of $500,000 and monthly retainers of $30,000 • Won 2007 Gold Mark Award, a top honor for marketing in the cable industry, for a vertical marketing playbook created for a major national cable company• Increased client’s total press placements by 144% by focusing on byline article placements in trade and industry publications• Improved major cable client’s North Carolina lead-generation by working with the division’s sales team to develop a targeted direct mail campaign• Launched private sector software company’s public sector offering by executing an innovative research program, which included designing a survey to create buzz around an upcoming milestone and position the company as the solution provider to assist with government compliance• Created and led focus group with private sector executives to help client launch new services• Maintained daily communication with clients by providing counsel on public relations activities, as well as coordinating and moderating client interviews with press and analysts. Contributed to the development and presentation of new business proposals

Washington, D.C., Us

Mba, Marketing

Bs, Journalism And International Studies