Esme is a wellness-centric brand that carries seaweed-based underwear that's good for you. I oversaw branding, product development, packaging, operations, creative, supply chain & production in Portugal, and financing.- Developed and drove the creative strategy and vision for a seaweed-based underwear brand, ensuring alignment with marketing objectives and brand guidelines. - Led and managed a creative team, providing guidance and feedback to ensure the successful execution of marketing campaigns and creative projects. - Collaborated with external agencies to develop and execute impactful creative content across various channels. - Conceptualized and delivered narrative-driven ideas across media and channels, including collateral, video, social media, and advertising. - Oversaw all aspects of creative work, including concept development, copywriting, design, and production. - Developed processes and systems for core brand assets to be utilized consistently, accurately, and at scale. - Drove and iterated on brand visual storytelling identity, including graphic direction and photography/video style for multi-channel campaigns that touch all areas of the customer experience. - Managed multiple projects and priorities while meeting deadlines and maintaining high-quality standards.

Hired for various creative leadership roles for various companies including StyleLikeU, Pause Well-Aging, and Jeannine Carson Clay. Projects varied from leading creative direction across web & social, ideating and pitching campaigns, executing campaigns, leading teams of creatives, collaborating with cross-functional teams, driving the conceptualization and execution of integrated marketing campaigns to enhance brand love and customer engagement as well as achieve business goals, influencer marketing, content creation, product photography, and brand image consulting.

Taiyo was a philosophy-first sustainable womenswear brand that drops one outfit at a time. It ran from 2019-2022 and we've since pivoted to launch Esme -- www.WeAreEsme.com.- Directed the creative strategy for a sustainable womenswear brand, ensuring alignment with brand guidelines and marketing objectives. - Managed the creative team, providing direction and feedback to elevate the quality of work. Coordinated with cross-functional teams to produce compelling print and digital marketing materials. - --- Oversaw project timelines and budgets, ensuring all deliverables were on time and within budget. - Conceptualized and executed multi-channel marketing campaigns to drive brand awareness and engagement. - Ensured brand consistency across all packaging designs and established standardized processes for design iterations and print production. Archive lives here: www.instagram.com/taiyo_us

Brought on to consult on several projects within the French Florist including: a complete re-branding of French Florist for June 2021, a full re-launch of website developed from scratch, logo development, social media and marketing strategy, content strategy, campaign development. Recruited, onboarded, and managed new team members. - Created and managed 360 marketing campaigns for French Florist via social media, influencer marketing, email, content creation, and video production resulting in a 30% increase in sales YoY. - Assisted in opening French Florist’s second and third retail storefront location and integrated experiential marketing. - Led graphic design, videography, photography, and editing projects. - Collaborated with marketing, sales, and product teams to produce fresh, innovative work that translates complex ideas into compelling print and digital experiences.

On Deck is where the world’s top talent comes to connect. The On Deck Fellowship (ODF) brings together founders who are in the early stages of building their next startup, building alongside hundreds of inspiring entrepreneurs with customized support and network.

Assist in patternmaking, sewing toiles, calculating yields for production, making cutters musts, and communicating with NY-based factories.

Assist in various design-related tasks including patternmaking, sewing, alterations, production, shoot preparations, and sourcing.

WEBSITE: www.crafted-bowls.comINSTAGRAM: @CraftedBowls- Sponsored by over 40 brands including Hippeas, Rebbl, Square Organics, Cava, and more.-Reposted by companies like Whole Foods, Organic Girl, and more.- Collaborate with companies like Athleta for Influencer Events.-Collaborate with brick and mortar stores like Loco Coco to develop new flavors for their shops.

Assisting designer during the summer in a variety of tasks including production, developing linesheets, fabric sourcing, flats, and creative content coordinating.

Created and curated first floor food market, content curation across social media platforms, graphic design across platforms, new website prototyping, photography for editorials and events , retouching for editorials, styling for editorials.

Photographed and photoshopped all jewelry and handbags. Edited select shoes for the website. Photography for social media. Communicated with buyers and bloggers. Fulfilled DTC orders.

Served as the sole East Coast Sales Representative. Received shipments from the Los Angeles-based showroom. Travelled around New York to high-end boutiques to show various designer gowns to buyers.

Created and maintained relationships with high-end buyers nation-wide.Aided in shipping and packing merchandise.Worked Los Angeles Market Week.