Director Of Business Development
Manage all client relationships, product lines, bids/quotes, marketing and sales activities.
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@kc.rr.com
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Kathe Rusnak previously worked as Director Of Business Development at Ken-A-Vision Mfg., Inc. and Co-Creator / Planner at Kc Startup Village'S Meca Challenge. Kathe Rusnak holds Ba Journalism And Mass Communications, Advertising And Public Relations from Kansas State University.
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My passion is to instill my expertise and lead the creative process in developing new products, services, programs and events. With my international experience and working in diverse markets and verticals, I've had success with growing businesses, keeping a close eye on profit/loss, strategy, accountability and exceeding expectations of clients and consumers.Specialties include: strategic market planning, brand management, client / consumer focus, corporate communications, content marketing, web design, advertising, public relations, business development / analysis, international marketing, tradeshow and event planning, vendor / contract negotiation, product management, merchandising, profit / loss accountability.
Listed skills include Product Marketing, Advertising, Business Development, Marketing Strategy, and 30 others.
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Kansas City, Missouri Area
Manage all client relationships, product lines, bids/quotes, marketing and sales activities.
Kansas City, Kansas
Led the branding, communications and logistics for the inaugural MECA (Most Entrepreneurial City in America) Student Innovation Challenge, funded by a Kansas Workforce Development grant, the Kauffman Foundation, and local businesses. Exposed students to entrepreneurship through experiential learning and real-world experience. The program is now run by Affinity Enterprise Group's CEED (Center of Entrepreneurial Ecosystem Development).
Kansas City
Created and executed 35 professional development programs (annual seminars, monthly luncheons, workshops, networking events) featuring leading national and local marketing executives (ABC Entertainment, Nike, Sprint Center/AEG, Southwest Airlines, Kraft Foods, U.S. Census Bureau, Garmin, The Roasterie, Boulevard Brewery, Barkley, Digital Evolution Group). Awarded Programming Overall Excellence and Special Merit by International AMA Headquarters.
Kansas City, Missouri
Led the marketing and sales activities and team for this manufacturer of digital and analog cameras, microscopes and application software for the global K-12 STEM education market.
Overland Park, Kansas
Planned and managed marketing activities during the EDS acquisition of BV Solutions Group. Planned clients events during key industry conferences. Supported sales pursuits.
Overland Park, Kansas
Planned and managed all marketing activities including strategic planning, advertising, PR, collateral development, tradeshows, events and digital marketing for this subsidiary of Black & Veatch, a global engineering firm.
Herzogenaurach, Germany
Recruited to lead the 2-year-old accessories business unit of 250 seasonal styles of headwear, hardware, hosiery and licensed (pro and Olympic) sports accessories for the global market. Managed a staff of associates. Spearheaded projects for new product innovations and marketing/sales tools. Repositioned accessory product to be consistent with Adidas brand strategies.
Hilversum, The Netherlands
Established a product line of seasonal accessories consisting of 160 styles of headwear, sports bags, hosiery, and other sports accessories for the European market. Managed sports graphics t-shirt program and soccer accessories. Managed product development process from design concept to final production. Conceived products that revived the Nike Europe accessories business and were adopted by the U.S., Asian and Latin American markets.
Darmstadt, Germany / Hilversum, The Netherlands
Liaision with U.S. headquarters, U.S. based ad agency, country ad managers, regional ad agencies, translators, and vendors regarding all aspects of advertising. Organized and assisted in major international and pre-Olympic photo shoots. Coordinated an award-winning, 5-country, 5-page, European women's print campaign in Vogue, Elle and Marie-Claire.
Darmstadt, Germany
Promoted to manage the sales and product training of Nike footwear, apparel and accessories into 40 retail accounts of the American, British and Canadian armed forces across Germany, The Netherlands and Belgium. Presented / advised the client buyers in product line selection from Nike U.S. and European lines. Coordinated / assisted with key promotional events (Jordan Slam Dunk Contests, Berlin / Frankfurt Marathons, ISPO Tradeshows).
Darmstadt, Germany
Hired by the General Manager to pioneer the new sales department servicing American, British, and Canadian armed forces accounts in Europe. Set up processes to bring the business in house from the external contractor. Organized executive meetings.
Activities and Societies: President of Women in Communications, Ad Staff of K-State Collegian Newspaper, Review Writer for Royal Purple.
Awarded One Year Scholarship from Kansas State University
Email Marketing Search Engine Optimization Social Media Marketing Web Analytics YouTube and Video Marketing
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AeroLeads has found 1 work email signal at @kc.rr.com for Kathe Rusnak.
Kathe Rusnak is based in Overland Park, Kansas, United States.
Kathe Rusnak has worked for Ken-A-Vision Mfg., Inc., Kc Startup Village'S Meca Challenge, American Marketing Association - Kansas City Chapter, Ken-A-Vision, and Electronic Data Systems.
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Kathe Rusnak holds Ba Journalism And Mass Communications, Advertising And Public Relations from Kansas State University.
Kathe Rusnak is listed with skills including Product Marketing, Advertising, Business Development, Marketing Strategy, Trade Shows, Strategic Planning, Product Development, and Sales.
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