Katheryn Wright Email & Phone Number

Overland Park, Kansas, Us

Overland Park, Kansas, Us

Account growth team member – part-time contributions at the Director level. Rotated, seasoned account service leader promoting sustained, successful client service (i.e., improved operations, thought leadership, industry knowledge) during work peaks, special assignments, or coverage for mat/med leave.IMBRUVICA (treatment of CLL/SLL, WM, and cGVHD) – $9M business, HCPENTYVIO MEDCOMS (treatment of UC & CD) – HCPBMS OPDUALAG (treatment of advanced Melanoma) – $2M business, HCPBMS CAMZYOS (treatment of obstructive Hypertrophic Cardiomyopathy) – $4M+ business, DTCTAKEDA TAKHZYRO (treatment of Hereditary Angioedema) – $11M+ business, DTC and HCP NOVARTIS ZOLGENSMA (treatment of Spinal Muscular Atrophy) – $3M+ business, DTCCORIUM AZSTARYS (treatment of ADHD) – $5M+ business, DTC and HCP

Overland Park, Kansas, Us

HUMIRA & RINVOQCross-functional agency team co-lead across both DAOR portfolios for Gastroenterology & Rheumatology DTC, approx. $1.5M business and $2.6M respectively. Partnered with VP on all strategic initiatives for the brand, executional oversight of quality work, identified/pursued opportunities for revenue growth, as well as provided team management in all aspects of the external and internal relationships.• Negotiated business/account retention for HUMIRA, as well as developed annual SOWs (scopes of work) which included resourcing, process planning and budget development; contributed to overall client-agency contract negotiation process• Improved client “sell in” process with critical thinking, clearer POVs/stronger story lines, identifying quick wins/optimizations and efficiencies o Proposed solutions for Website Drivers and Lead Generation Opportunities during a period when paid media was pausedo Helped see through a CRM Warming Leads strategy when product launch experienced delays• Oversaw the planning for 3 critical label updates In addition, supported company initiatives, in order to drive positive change and improvement within Intouch company walls:• Facilitated Brief Authoring Training for approx. 30+ Account Managers • Member of 2022 Revenue Program governance team

Boston, Massachusetts, Us

Kraft Heinz & Delta Dental Oversight on two accounts, two different types of industries: CPG and Insurance. Owned the Kraft account relationship – approx. $1M business – led a 5 person team responsible for social media strategic planning and creative development for two brands (includes a new product launch). Partnered with SVP on the Delta Dental account to manage a cross-capability team producing the national advertising efforts (OLA, OLV, print) – approx $2M business. • Brought in incremental project work on both businesses• Direct line to Digitas senior leadership to set goals and plan for future fiscal year; close collaboration with client member companies (franchisees) to define and execute marketing customizations • PM hybrid responsibilities: spearheading workflow development and internal operations, instituting a roadmap for process/procedures, handling scoping and staff allocations

Boston, Massachusetts, Us

BP Gas Account Managed the digital creative for the BP gasoline account. Oversaw and coordinated the crafting of customized digital communications (OLA, OLV, CRM, SMS, website, and Amoco social channels) in order to extend BP’s digital reach, grow their consumer base and retain existing consumers.o Brought in to improve reputation management (through client relations and processes)o Key stakeholder in BP’s strategic council group, which leads strategy and execution for the Brando Partnered with project management to help plan and track budget (approx. $2M piece of business)o Managed a two-person team, Associate Project Manager and Sr. Associate Project Manager

Boston, Massachusetts, Us

Emerson Electric (B2B) Account – Emerson, a fortune 500 company, provides technological and engineering solutions through more than 50+ brands across both industry and commercial/ residential markets. As part of a team, acted as an advisor for Emerson clients/governance groups, working on their digital portfolio ($7M business) – enhancing digital presence via design, content, and functionality, through a structured maintenance sprint process.o Partnered with data and analytics team to achieve the following:- Streamlined quarterly analytics reporting, including data collection and presentation- Evaluated new website analytics vendors against current analytics platform - Proposed and implemented Qualtrics survey for corporate pages on website to understand voice of the customer on previously unmapped pageso Managed the digital display creative and website content updates for the annual STEM campaign- Website content updates included developing new STEM videos and hyperlinking users to specific Emerson STEM solutions- Display ads covered four different creative/copy versions, across four standard sizes, and also included three unique units (MoJo, Scroller, Skin) o Sold in an SEM pilot program to control the lead Emerson brand message on the SERP, as well as drive more engaged visitors to Emerson.com (surpassed established traffic goals)o Oversaw the team’s design solutions for consolidating Emerson’s Automation Solutions Blog presence

Chicago, Il, Us

Healthcare Account - NUEDEXTA (treatment for PBA -- PseudoBulbar Affect)Offered opportunity to join and rebrand recently won account o Rebranding Workshop was held to align on the core positioning elements, creating a foundation for the new campaign work. Established brand personality, target profile, immediate/long term needs.o Co-led financial reviews (billing) of a $6 million piece of business o Key team member, supervising the fast-paced launch of the new “Connections Campaign” - Refocused communications to promote brand awareness over disease awareness - Oversaw following campaign components: TV Conversions (OLV and Social), Brand Website, Pandora, POC Print and Digital, POS Print (Retail Pharmacy Bags), Corporate Launch, Patient Stories

Chicago, Il, Us

Healthcare Account - ALLERGAN DRY EYE (treatment for dry eye symptoms)Drove the launch of the new unbranded dry eye campaign, “Eyepowerment” o Challenged to drive the brand’s business in a new competitive landscapeo Drove disease awareness by reframing problem, empowering target audience to take action o Developed 360 integrated campaign: TV, Web, Print, CEM, Social

Chicago, Il, Us

Healthcare Account - INVEGA TRINZA (treatment for schizophrenia)Directed the development of the INVEGA TRINZA first CRM campaign & YouTube platformo Involved in strategic decisions to increase email engagemento Drove the building of the brand’s first social media platform - Partnered with Google to identify controllable platform settings to align with pharma regulations Developed innovative “SWOT Training Exercise” to identify the needs of new direct report

Chicago, Il, Us

Healthcare Account - STELARA (treatment for psoriasis and psoriatic arthritis) Oversaw all the day-to-day advertising needs of the PsA condition (web, in-office, CRM, video commercial). o Mapped the opportunities for the brand using focus group research during each phase of patient experiences with the disease o Steered the strategy, creative development, and production shoot of the first psoriatic arthritis branded video. o Directed the development and relaunch of the STELARAinfo.com website - Revamp included strategic construction of the prescribed pathway recommendation to get consumers deeper in the purchase funnel

Chicago, Il, Us

Healthcare Account - STELARA (treatment for psoriasis and psoriatic arthritis)Assisted in managing the entire project life cycle of tactics (strategy, creative, production, deployment)o Managed over a dozen segmented touchpoints of CRM – email and direct mail- Ensured regulation compliance, example: new self-injection dosing administration- Launched the CRM program for the new psoriatic arthritis (PsA) conditiono Collaborated on unique in-office resource to enhance patient retention after prescription was written, focusing on empowering patient action.

Master Of Fine Arts In Film Production

Bachelor Of Arts In Communication: Media And Film Studies