Data driven virtual care strategies to drive internal efficiences, product adoption and engagement by patients and providers, as well as future growth horizons.

I led a globally distributed team, product strategy, data insights and executed the software development lifecycle for a parenting subscription application across engineering, data analytics, product management, UX, user research and customer support.

• Launched the insurer reimbursed “Fitbit for your bum” that continuously monitors seated risk for wheelchair users.• Led development of the IoT sensor pad with continuous, secure Bluetooth data from device to cloud. It calculates clinically validated position + pressure events in realtime for a consumer app and longitudinally for a clinical decision support tool. • Product lifecycle management in compliance with healthcare regulatory standards: ISO FDA 21 CFR 820.30 Design Controls, ISO 13485, and ISO 14971 Risk Management. Loop+ is an FCC certified electronic device.• Patent PCT Co-inventor of "A Sensing Device, System and Method" International Publication No. WO2020/172723 A1. • Led strategic, financial, and operational functions, including $6M capital raising, legal agreements, clinical partnerships.• Led sales initiatives and managed all aspects of clinical go-to-market, including the sales cycle into the clinical workflow, industry conferences, trade show presentations, and manufacturing, packaging, distribution processes from scratch.

• Led business development, legal agreements, negotiated deal structure, led the commercial modeling, and operational execution for the program management of a digital suite of retail services.• Implemented customer-focused digital commerce solutions at Westfield's World Trade Center Retail Mall.

Westfield Labs is a new entity of The Westfield Group and serves as a global digital lab focused on innovating the retail ecosystem by leveraging the social, mobile and digital market opportunities that converge the digital shopper with the physical world.Managed: Product Development | Program Management | Analytics | Organizational Change | Biz Development | Innovation• Digital Consultant to retailers, mall operators and leasing to develop and deliver innovative digital consumer experiences. Leveraged advanced technologies like subscription food apps, proximity marketing with beacons, ticketless parking, and wayfinding systems, significantly enhancing shopper engagement and personalization.• Strategic partnerships with retailers, revolutionizing their digital experience to enhance personalized customer engagement and boost sales, included structuring and executing all deal agreements with legal counsel. • Drove successful commercial partnerships with Australia's leading retailers and advertisers, integrating their ecommerce feeds into the in-house conceived, designed, and built Westfield Searchable Mall, increasing their retail revenue.

Digital Consultant to TV News, Television and Magazines and newspaper divisions of the Seven Network Managed: Media products | Marketing | Software development | Branded Content Studio | Engineering | Marketplace business• Leading the digital product strategy and monetization through advertising of Magazines, Newspapers, and TV Network.• Management product roadmap to deliver innovations: full episode streaming video with ads, mobile social TV and loyalty app, device aware publishing platform with integrated advertising opportunities.• Budget accountability for the operational management of the Y7 organization and advertising revenue.• Business modelling to form robust business plans, Identify and evaluate alliances, partnerships, M&A opportunities.• Define tech strategy including capital planning and vendor selection for streaming video and media business.• Integration of M&A acquisitions: Spreets group buying subscription business and Total Travel marketplace business.

Managed software development of Media: News, Sport, Lifestyle, Entertainment, Finance, Travel products, Streaming Video• Product development to grow audience to deliver market leadership for the media products.• Define strategic opportunities to engage the consumer and grow advertising revenue.• Budget management of content and advertising revenue.• Work with sales team to develop integrated advertiser solutions and manage content and partnership agreements.

Product development to grow audience to deliver market leadership for the media products: News, Sport, Lifestyle, Health, Entertainment, Finance, Travel products with magazine, newspaper and television assets.

Lead the full product development lifecycle of the consumer experience from ideation to go-to-market of 11 magazine websites and the creation of the Yahoo!7 Lifestyle product with the highest cpm in the network.

Product and commercial lead, consulting with GM’s of Local and Metro Masthead newspapers around Australia to deliver the online News Network news.com.au• Delivered 80% uplift in audience in the first 6 months while advertising sales doubled.• Defined the product strategy and business plan and sold into the CEO and executive team of News Limited.• Build and lead the customer experience of Australia's leading online news products. • Established creative client solutions group to build integrated branded environments for advertisers.