Kathi Mckenzie Email & Phone Number

Decision Analyst’s mission is to help our clients create and continuously improve a winning strategic business model to achieve competitive advantage and long-term success. Specializing in brand, product and messaging Optimization, Analytics and Modeling, we bring the power of research, analytics and scientific thinking to improve business decisions. Design and implement research drawing from Decision Analyst’s vast array of research methodologies and data collection methods: ~global research capabilities in native languages~best-in-class analytics including but not limited to: choice research, segmentation, predictive analytics, forecasting, and big data ~quantitative data collection including online, mobile, mail, phone, in-person, home use tests, mall/in-store intercepts~qualitative services including Decision Analyst’s in-house innovation community, the Imaginators®~proprietary client panels and communities

Listed skills include Market Research, Segmentation, Customer Insight, Marketing Research, and 13 others.