Fareportal owns and operates online travel agencies under seven brand names, and is a leading seller of airline tickets in the United States and worldwide. Leading brands are CheapOair and One Travel. As Vice President of Branding & Communications, my responsibilities encompass all aspects of marketing strategy, messaging creation and delivery. I run an in-house team across disciplines including Social Media, Blogs & Content, Television Offline & Digital Branding Media and Creative, SEO, Public Relations, Internal Communications and website ad sales through Fareportal Media Group. Responsible for the development of the business-to-business, and consumer-facing voice of Fareportal brands for implementation in both online and offline platforms (Television, Social Media, Radio, Content, etc.). Utilizing research and data analytics driven methodologies, identify target market both overall and segmented by profitability. Create messaging strategies, spearhead creative development, oversee advertising agency selection and manage all media planning. Identify and implement cross platform attribution. Responsible for overall increase in brand awareness and increasing efficiency in ROI for all paid and earned media efforts, including SEM, Meta, Television, Radio, Digital Display & Retargeting and Social Media. Lead corporate communications and all Public Relations efforts. Create annual PR calendar, identify and manage award submissions, event planning, trade show attendance, Op-Eds, editorials, corporate announcements, etc. Responsible for Internal Communications, with an emphasis on creating transparency within the global international organization. With thousands of employees worldwide, creating an environment of inclusion within the company is critical. I and my team play a key role in telling the Fareportal story, both internally and externally, via ongoing initiatives including the publication of weekly and monthly employee newsletters and journals.

Vice President/Account Director at Hawthorne Direct, where I apply my deep understanding of the direct response/direct to consumer business model, and how to bridge the gap from advertising to accountable advertising.Responsible for new business development, account direction, management and strategy development, personnel management and overall profitability for clients including L'Oreal, Dyson, Hamilton Beach, Penn Foster Colleges and others. Team builder, adept at training support staff to increase their contribution to the agency. Strategic thinker. Proven success in establishing and maintaining long term relationships with clients, increasing client revenue and enhancing agency standing.

Head of Marketing/Hi Life Health and Beauty, Sydney, AustraliaConsultant status 2009-2011, concurrent with running my own US DRTV agency, Engagem3nt, Inc. Hi-Life, a DRTV marketer, was named fastest growing company in Australia, per “Business Review Weekly” in 2012. The largest spending DRTV marketer in Australia, Hi-Life markets diet, beauty and anti-aging skincare products via DRTV, print and retail throughout Australia, New Zealand and the United Kingdom.• Created direct response infrastructure for company including telemarketing and CRM• New product development• Creative direction, copywriting and production for television, print and websites• Selection and management of advertising agency partners• Personnel management for my department (18 staffers)

ENGAGEM3NT is a full service advertising agency specializing in lead and order generating direct response advertising. The "M3" in our name represents our commitment to Multi-Channel, Multi-Cultural Media.