Operations And Marketing Manager
CurrentWhether leading creative marketing strategies, improving operational efficiency, or engaging valued donors through new events and channels, my work supports the Library's diverse community resources that serve patrons of all ages, backgrounds, interests and abilities. • I manage a dynamic calendar of programs that achieve attendance goals and build our community. • To continue championing free and accessible resources for all, I facilitate fundraising campaigns through print, email marketing using A/B testing, and targeted appeals via donor segmentation using CRM.• I market and plan fundraising events that exceed revenue and attendance goals.• I produce a weekly and quarterly e-newsletter to individual and corporate donors with compelling impact messaging.• I strategically manage the operating budget, leverage QuickBooks accounting daily, and monitor our investment fund.