Kathia Yacaman Email & Phone Number

At Altia Smart City, I focus on connecting global BPO outsourcing companies with unparalleled nearshore opportunities. I work closely with outsourcing decision-makers to provide tailored solutions that drive operational efficiency, cost savings, and business continuity in a world-class environment.My Key Focus Areas:As a strategic Partner for BPO Companies I specialize in identifying and understanding the unique challenges BPOs face today. Whether it's reducing operational costs or ensuring seamless 24/7 service delivery, I work to create a customized approach that aligns with each company’s goals.I optimize nearshore advantages by leveraging Altia's strategic location in Honduras, I help outsourcing companies capitalize on the proximity to the U.S. market, enabling faster response times, reduced logistics costs, and easy access to a highly skilled bilingual workforce.I ensure business continuity by showcasing Altia’s superior infrastructure, such as triple power backup, fiber-optic connectivity, and redundant communication systems—all designed to guarantee uninterrupted services for BPO operations.I lead initiatives to maintain a steady pipeline of top-tier talent, ensuring that companies can scale quickly and efficiently, with specialized recruitment programs tailored to the unique needs of BPO clients.I actively demonstrate how Altia can offer significant cost advantages without compromising on quality. Through my marketing strategies, I help outsourcing firms see the long-term financial benefits of moving operations to Altia.Every day, my goal is to foster strong partnerships that create real value for BPO companies by providing a nearshore solution that maximizes ROI, minimizes risks, and opens doors to world-class talent. My work is driven by a passion to help outsourcing companies thrive in a competitive global landscape, positioning Altia Smart City as their trusted nearshore partner.

San Pedro Sula, Honduras

As part of this job role, I am responsible for directing the end-to-end operations of the marketing, commercial sales, real estate, and customer experience divisions.One of my key responsibilities is to lead the decision-making team in the effective implementation of the company's new initiatives.It is worth noting that I am cultivating positive relationships with potential consumers in order to get great results.A section of my key contributions include:- Improved customer satisfaction and retention by managing all marketing, client negotiations and customer experience.- Helped in developing Altia Smart City from start-up of project attracted new industry into Honduras and generated more than 15K jobs while recognized as top executive in Latin America.

San Pedro Sula, Honduras

During this time, I was the Corporate Marketing & Commercial Manager, and my primary responsibility was to oversee advertising, promotion, events, websites, public relations, brochures, presentations & digital decks, newsletters, and corporate image, as well as serve as the group's official spokesperson.I was in charge of overseeing the performance of more than 20 employees in order to ensure that marketing activities ran smoothly.In addition to the foregoing, I discovered new markets and gained additional consumers by attending international trade exhibitions, soliciting clients, and selling.My notable outcomes for this role includes:- Directed marketing division for all GK's companies encompassing Altia Smart City, Altara Shopping and Lifestyle Center, Green Valley Advance Manufacturing Hub, and GK’s operations in the US, Mexico, and Pakistan.- Headed commercial sales for GK's real estate division: Altia Smart City, such as leasing and purchasing options and investment from 100% International US customer base.- Promoted Honduras as investment destination for new outsourcing companies to set up operations for first time in country and in offshore locations.Additional Textile & Manufacturing Experience- Western Hemisphere Sourcing Manager, Jockey International Inc.International Experience- International Speaker in Latin and Central America on Nearshoring, Real estate investment, and development, Future of Work, Women in tech, Digitalization, Smart Cities- Washington DC Bid-year anniversary |UT Dallas| Atlantic Council- Washington DC|CIPE|Expo Real Estate Central America|- Podcast Host & Developer- Textile and apparel-related seminars- CAFTA Summit | Guatemala Sourcing | Colombia Tex | Colombia Moda | Peru Moda | CALA Summit in Peru- Attended various international trade shows to promote Honduras as top BPO and ITO location in region- Nexus New York | Global Contact Forum | CxOutsourcers| Call Center Week, Las Vegas

Bba, Double Major: International Business And Marketing

Activities and Societies: American Marketing Association Phi Eta Sigma, National Honor Society Alpha Sigma nu, National Jesuit Honor.

Customer Experience Specialist (Cxs), Customer Experience

Digital Marketing: A Strategic Perspective, Marketing/Marketing Management, General

High School Diploma/Bachiller En Ciencias Y Letras

Activities and Societies: year book staff member