Kathia Yu

Kathia Yu Email and Phone Number

Director of insights and analytics, Targeted Social @ Targeted Social
new york, new york, united states
Kathia Yu's Location
Guangdong, China, China
Kathia Yu's Contact Details
About Kathia Yu

Social Media Expert; Marketing Data Analysts; Portrait Photographer; Digital Painter; Graphic Designer. kathia-yu.com

Kathia Yu's Current Company Details
Targeted Social

Targeted Social

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Director of insights and analytics, Targeted Social
new york, new york, united states
Employees:
7
Kathia Yu Work Experience Details
  • Targeted Social
    Director Of Insights And Analytics
    Targeted Social May 2015 - Present
    East Village, Manhattan
    • Developed digital marketing and social media advertising strategies for over 20 brands using Facebook Business Manager and Power Editor, Twitter Ads, Pinterest Ads, Linked-in Ads, Google AdWords, and YouTube Ads. Planned, coordinated and executed over 2000 campaigns with a budget from over $400K to $1K. o Woodbridge: $900,000/year; over 120 FB & IG campaigns o Mark West: $350,000/year; over 80 FB & IG campaigns• Pulled large amounts of data from the various systems and analyzed data using advanced Excel and SPSS. Used key learnings to optimize initiatives and make performance recommendations. Provided key campaign recommendations and insights to clients. Participated in client calls and campaign end reports.• Supervised the end-to-end process of managing social and digital media campaigns from planning the RFPs to managing and optimizing the live ads to creating the final wrap up reports.
  • Freelance
    Creative Services/Graphic Design/Photographer – Social Media
    Freelance Feb 2015 - Present
    美国 大纽约地区
    • Developed effective design materials and design solutions with high visual impact for social media advertising. Edited and polished a wide variety of graphic art and promotional materials for a number of clients, from fashion, retail and tech. • Designed and created Google Display Ads for Hitahci using Adobe Photoshop, Adobe Illustrator, Adobe Lightroom• Designed and Created the graphics for corporate websites using Adobe Photoshop, SAI
  • Ningbo Haitian Huayuan Machinary Co., Ltd
    Sales Assistant
    Ningbo Haitian Huayuan Machinary Co., Ltd Apr 2013 - Aug 2013
    • Worked as first point of contact for clients on service instruction and feedback • Designed the stand of the company in China Export Commodities Fair; Introduced products of the company to customers • In charge of maintain customer database and build relationship with clients and vendors by regular calls

Kathia Yu Skills

Teamwork Powerpoint Microsoft Word Data Analysis Market Research Social Media Advertising Leadership Photoshop Microsoft Office Photography Marketing Adobe Photoshop Microsoft Powerpoint Digital Paiting Sai Adobe Fireworks Microsoft Excel

Kathia Yu Education Details

Frequently Asked Questions about Kathia Yu

What company does Kathia Yu work for?

Kathia Yu works for Targeted Social

What is Kathia Yu's role at the current company?

Kathia Yu's current role is Director of insights and analytics, Targeted Social.

What is Kathia Yu's direct phone number?

Kathia Yu's direct phone number is +191765*****

What schools did Kathia Yu attend?

Kathia Yu attended Fordham University, Zhejiang University Of Finance & Economics.

What skills is Kathia Yu known for?

Kathia Yu has skills like Teamwork, Powerpoint, Microsoft Word, Data Analysis, Market Research, Social Media, Advertising, Leadership, Photoshop, Microsoft Office, Photography, Marketing.

Who are Kathia Yu's colleagues?

Kathia Yu's colleagues are Alexandra Seltzer, Targeted Social.

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