Director Of Insights And Analytics
Current- Developed digital marketing and social media advertising strategies for over 20 brands using Facebook Business Manager and Power Editor, Twitter Ads, Pinterest Ads, Linked-in Ads, Google AdWords, and YouTube Ads..
- Pulled large amounts of data from the various systems and analyzed data using advanced Excel and SPSS. Used key learnings to optimize initiatives and make performance recommendations. Provided key campaign.
- Supervised the end-to-end process of managing social and digital media campaigns from planning the RFPs to managing and optimizing the live ads to creating the final wrap up reports.