Kathia Yu Email & Phone Number

East Village, Manhattan

• Developed digital marketing and social media advertising strategies for over 20 brands using Facebook Business Manager and Power Editor, Twitter Ads, Pinterest Ads, Linked-in Ads, Google AdWords, and YouTube Ads. Planned, coordinated and executed over 2000 campaigns with a budget from over $400K to $1K. o Woodbridge: $900,000/year; over 120 FB & IG campaigns o Mark West: $350,000/year; over 80 FB & IG campaigns• Pulled large amounts of data from the various systems and analyzed data using advanced Excel and SPSS. Used key learnings to optimize initiatives and make performance recommendations. Provided key campaign recommendations and insights to clients. Participated in client calls and campaign end reports.• Supervised the end-to-end process of managing social and digital media campaigns from planning the RFPs to managing and optimizing the live ads to creating the final wrap up reports.

美国 大纽约地区

• Developed effective design materials and design solutions with high visual impact for social media advertising. Edited and polished a wide variety of graphic art and promotional materials for a number of clients, from fashion, retail and tech. • Designed and created Google Display Ads for Hitahci using Adobe Photoshop, Adobe Illustrator, Adobe Lightroom• Designed and Created the graphics for corporate websites using Adobe Photoshop, SAI

• Worked as first point of contact for clients on service instruction and feedback • Designed the stand of the company in China Export Commodities Fair; Introduced products of the company to customers • In charge of maintain customer database and build relationship with clients and vendors by regular calls

Master'S Degree, Marketing Intelligence

Bachelor Of Science (Bs), International Economics And Trade, 88/100

Activities and Societies: STUDENT UNION IN UNDERGRADUATE SCHOOL Director, Propaganda Department • Responsible for designing and revising.