Kathi Wright work email
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I specialize in bringing order to chaos with marketing strategies, processes, and analytics that directly contribute to business goals. Marketing, communications & public relations expertise is one way I help drive business success. Consistently striving to create a delightful customer experience and foster an enjoyable workplace are others. I bring a thoughtful yet optimistic attitude that employs innovation, inspiration, and humor to sustain a motivated, engaged team that is connected to the organization’s mission and purpose. StrengthsFinder: Strategic, Positivity, Achiever, Futuristic, RelatorSkills: #MarketingStrategy, #DataAnalytics, #DigitalMarketing, #Branding, #DemandGeneration, #LeadGeneration, #ThoughtLeadership, #Content, #ChannelMarketing, #DirectMarketing, #PublicRelations, #BudgetManagement, #TeamLeadership, #CompetitiveAnalysis, #EventManagement, #GrowthMarketing, #Inbound, #Collaboration, #Communications
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Marketing And Communications LeaderSwipeby Jul 2021 - PresentWinston-Salem, North Carolina, UsIndustries: AI, Technology, SaaS, Hospitality, Retail, Service, SMBI lead marketing and communications for a dynamic, quickly growing company that is focused on bringing the power of AI to SMBs. In this role I use my skills for marketing strategy, marketing processes, PR, social media, events, and collaborating with sales and account management. -
Executive Marketing And Communications ConsultantK Wright Consultant Apr 2018 - Jul 2021Industries: Real Estate, Publishing, Sustainability, Government Contracting, EducationI have led marketing, communications, and public relations efforts for companies focused on delivering the highest level of customer experience in both B2B and B2C markets. In this capacity, I have been acting CMO for MGNY, a NYC-based real estate tax service with a focus on building a brand that is attractive to upmarket accounts. I worked with Running Wild Press, a CA-based publisher, to help authors market their books. I handled all social media, advertising, and PR for a FL-based environmental organization. I helped rebrand an online acting school to increase enrollment. I helped hone marketing and communications messages for a government contractor.This has included building and implementing comprehensive marketing and communications plans and budgets. Also, developing and launching new brand and positioning including, at times, working with outside agencies to create websites, messaging, and brand standards and other times developing these on my own.
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Head Of Marketing, Communications, And Public RelationsSkillstorm Nov 2019 - May 2020Jacksonville, Florida, UsIndustries: Technology, Education, StaffingMy responsibilities were broad as I joined a new leadership team that was charged with taking the company in a different direction. Reporting to the COO, I partnered with outside agencies to complete a brand refresh, including a new website loaded with marketing content in written, graphic, and video formats. My marketing communications plan also included events, public relations, and inbound marketing elements. I developed a comprehensive digital marketing plan and calendar to be executed using Hubspot, produced a multitude of testimonial videos, and handled all multimedia aspects of an online course for tech certification. This role incorporated both B2B and B2C skillsets in a very challenging atmosphere. -
Vice President, Integrated MarketingWells Fargo Aug 2016 - Apr 2018San Francisco, California, UsIndustries: Financial Services, Banking, Insurance, Treasury Management, Construction, International BusinessI gratefully led a high-performing, geographically dispersed team of marketers. This power-house team drove end-to-end campaign development and management for multiple business lines, both new and established. Leading large cross-functional task forces, we developed and oversaw the execution of a number of omnichannel efforts including the International Business Indicator, Construction Industry Forecast, and large scale trade-shows and events. It was a high-profile position that allowed me to showcase my relationship-building and collaboration skills during multiple marketing department reorganizations and process changes. -
Vice President, Capital Finance Marketing & CommunicationsWells Fargo Jun 2009 - Aug 2016San Francisco, California, UsI enjoyed a wonderful opportunity to lead a team that partnered with savvy business leaders to market complex financial products and services to companies of all sizes. It enabled me to use my innovation and creative skills for social media, thought leadership, web site development, and digital campaigns that delivered measurable marketing ROI. The team leader, Gene Swift, encouraged collaboration and involvement from the entire team on high profile projects which helped me improve my relationship building skills and provided the opportunity to work closely with very senior business leaders in such a way that I had direct impact on the success of the business and Wells Fargo as a whole. -
Vice President, Business Credit Marketing & CommunicationsWells Fargo Apr 2008 - Jun 2009San Francisco, California, UsIn this role I oversaw marketing and communications for niche financial products and services that support small businesses growth. I partnered with my legal and compliance colleagues to create a robust thought leadership and social media program from scratch. Wells Fargo was going through massive change with the acquisition of Wachovia bank which provided me the opportunity to be part of a cross-functional team leading client communications efforts as we brought together multiple IT systems, customer service processes, and legal entities.I benefited from an exceptional manager, Christine Headrick, who allowed me to lead and participate in projects where I could learn and grow in my career. -
Senior Director Of MarketingMicrosoft Apr 2006 - Apr 2008Redmond, Washington, UsIndustries: Technology, SaaS, Financial Services, Enterprise TechI was fortunate to be part of a smart, entrepreneurial group that developed and marketed software under the Unified Communications tools. In this fast-paced role, I created, executed, and measured multi-channel, global marketing and communications strategies targeted toward the C-suite. This included working closely with sales and client services teams to develop and execute efforts such as London-based client advisory events, direct mail, digital campaigns, and surveys. -
Marketing DirectorTranscap Trade Finance Llc Apr 2004 - Apr 2006Industries: Financial Services, Professional Services, RetailReporting to the President, I created implemented, and managed global marketing plans, strategies, and budgets for a small company in a niche, but necessary, financial services industry. I partnered with business and sales leadership to ensure all marketing and communications campaigns and programs aligned with business goals.
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Marketing ManagerWheels, Inc. Jul 2000 - Apr 2004Des Plaines, Il, UsIndustries: Transportation, Professional Services, SaaSI managed a team responsible for branding, marketing communications, media relations, creative services, and sales administration for a global corporate fleet leasing and management firm. My team and I successfully supported an intelligent, driven sales organization facing complex selling situations through a deep understanding of the business and the sales cycle. Relationships with key clients and trade organizations ensured we were on track with programs and initiatives. It was an honor report to the head of sales and marketing, Scott Pattullo, as he demonstrated true leadership. -
Divisional Marketing ManagerWheels, Inc. Dec 1998 - Jul 2000Des Plaines, Il, Us
Kathi Wright Skills
Kathi Wright Education Details
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University Of Illinois ChicagoInternational Business -
University Of South FloridaFine Arts
Frequently Asked Questions about Kathi Wright
What company does Kathi Wright work for?
Kathi Wright works for Swipeby
What is Kathi Wright's role at the current company?
Kathi Wright's current role is Marketing and Communications Leader.
What is Kathi Wright's email address?
Kathi Wright's email address is kw****@****orm.com
What is Kathi Wright's direct phone number?
Kathi Wright's direct phone number is +181327*****
What schools did Kathi Wright attend?
Kathi Wright attended University Of Illinois Chicago, University Of South Florida.
What are some of Kathi Wright's interests?
Kathi Wright has interest in Environment, Health.
What skills is Kathi Wright known for?
Kathi Wright has skills like Integrated Marketing, Direct Marketing, Marketing, Lead Generation, Strategy, Marketing Strategy, Marketing Management, Marketing Communications, Management, Advertising, Multi Channel Marketing, B2b Marketing.
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