As a communications professional with extensive experience, I am excited to bring creativity, vision, and innovation to an organization that values the impact of a powerful story.- Strategic Communications: Developed and implemented strategic communications programs to support visibility, awareness, and revenue goals; included creation and distribution of informational and advocacy materials, paid and earned media efforts, social media, digital marketing, and brand management.- Storytelling: Skilled at gathering lived experiences and turning them into compelling stories that engage audiences and call them to action, bringing the stories of those most impacted into the spotlight.- Digital Marketing: Deep understanding of how audiences interact with digital content; used analytic data to strategically adjust and enhance content based on user actions and project goals; ensured best practices were followed for UTM tagging, mobile responsiveness, and accessibility; wrote and managed digital content to educate and call thousands of users to action. Directed redesign/reorganization of four websites.- Brand Management: Led branding campaigns, including logo, mission, and strategy development; established brand standards; monitored traditional and social media to identify opportunities to proactively build positive brand association and promote action; trained staff and leadership on how to effectively represent the organization.- Media Relations: Served as official spokesperson for five organizations and successfully pitched news stories to print, broadcast, and digital reporters; established and maintained positive relationships with key journalists; tracked coverage and provided reports to leadership and staff.; organized press conferences and editorial board meetings; trained organization leadership in media relations.- Team Leadership: More than 15 years of experience building and managing diverse teams of two to 15 members, including hiring, supervising, mentoring, and evaluating staff; led teams to ensure that projects were innovative and creative as well completed accurately, efficiently, and on budget; built team excellence and trust through collaboration, constructive feedback, and a “safe space” approach to idea sharing; hired and managed external consultants and vendors.Contact me at kathinson@gmail.com.
