Kathiravan M Email & Phone Number

India

• Creating a systematic approach to increase reach through potential mapping and sales planning; formulating & executing go-to-market strategies to leverage tremendous opportunities in terms of growth in revenue & market penetration.• Developing and executing a comprehensive B2B sales strategy to meet revenue and growth objectives.• Managing the entire sales cycle, from lead generation to deal closure, ensuring alignment with business goals.• Building and maintaining strong relationships with key accounts, identifying opportunities for upselling and cross-selling.• Understanding business needs, strategic direction & identifying initiatives that allow a business to meet those strategic goals.• Successfully developed and launched a new company from the ground up.• Led promotional activities through social media, brochures, tele-calling, emailing, and cold calls, targeting potential users and exhibition visitors.• Designed and launched a user-friendly website, incorporating feedback from users for continuous improvement.• Managed the company's financial operations, including budgeting and expense tracking.• Oversaw the management of multiple departments, ensuring efficient coordination and operations.

Coimbatore, Tamil Nadu, India

• Segmenting the market. Market environment scanning & competitive analysis.• Find out our competitors. To study competitors' products and services. Compare our competitor's product and market strategy• Monitoring and analyzing market trends. Exploring ways of improving existing products and services• Ensuring timely dispatch. machine installation and training provided to customers.• Discussing and resolving problems and reporting to management. Supporting and managing a marketing and sales team.• After-sale, to provide service support.

Coimbatore, Tamil Nadu, India

• Led complete sales operations including projection of annual sales, tracking of sales performance and interaction with other areas of the company to ensure that business operations are executed properly and profitably.• Contributed in key account management including customer segmentation, product positioning & sales cycle management; offering extensive support with key focus on customer retention/satisfaction.• Developed and appointed new business partners to expand product reach in the market; working in close interaction with the dealers to assist them to promote the product.• Monitored and analyzed market trends. Explored ways of improving existing products and services.• Formulated go-to-market strategies for new products, services, and business ventures.

Coimbatore, Tamil Nadu, India

• Partnered with core business operations to increase the company’s footprint, expand market share, and generate sustainable revenue gains• Identified potential clients, assess their needs, and deliver appropriate product solutions to drive sales growth.• Built relationships with large accounts and manage the end-to-end sales pipeline from lead generation to closing deals.• Played a key role in product promotions; conducted an open house of machines, provided live demo of running machines to local customers thereby generating inquiries and sales opportunities.• Worked on Price negotiation from the customer end.

Coimbatore Area, India

• Provided support to dealers by conducting calls and finalizing prices on a case-by-case basis.• Built and maintained strong relationships with public sector, corporate, MSME, and institutional sales clients.• Monitored industry trends, competitors, and market demands to capitalize on business opportunities.• Prepared quotations and perform invoices to customers.• Developed and implemented a comprehensive dealer expansion plan aligned with the company’s growth objectives.• Recruited and onboarded new dealers to the network, ensuring they meet company standards and business goals.

Coimbatore Area, India

• Planned and participated in exhibitions, overseeing all arrangements including product and accessory displays at trade shows.• Arranged factory visits for customers to inspect machines before dispatch, when needed.• Ensured collection of service payments from customers outside warranty coverage after service completion.• Conducted customer visits and meetings to address and resolve grievances.• Managed digital marketing efforts for products through e-commerce platforms and social networks.

Coimbatore Area, India

• Reviewed customer drawings and production drawings, ensuring accuracy before handing them over to the production department.• Controlled 1st and 2nd stage rejection rates to remain under 500 ppm, while ensuring cumulative stage rejections stayed below the same threshold.• Developed inspection standards for all machined parts, focusing on achieving zero customer complaints and preventing return rejections.

Kanchipuram Area, India

• Programmed and operated CNC machines for precision manufacturing.• Conducted time studies, determined routing, optimized process sequences, and calculated cycle times.• Performed magnetic particle testing to ensure product quality and defect detection.• Collaborated with the assembly shop to support the assembly of four-wheeler brake systems.

Master Of Business Administration (M.B.A.), Marketing, Human Resources Management, 64%

Bachelor’S Degree, Mechanical Engineering, 65%

Associate’S Degree, Mechanical Engineering, 69%

High School, 10Th, 64%