Kathleen Mills Email and Phone Number

- Collaborate with US stakeholders to effectively launch and embed the Novartis' Employee Value Proposition (EVP) within the US Business talent pipeline. - Develop and manage a comprehensive library of US Focused videos, blogs, and engaging social media assets that showcase our focus on reimaging medicine and our vibrant an inclusive culture.- Drive US recruitment marketing initiatives by building and executing targeted campaigns that appeal to diverse audiences throughout the United States. - Develop and launch innovative campaigns/assets to showcase the authentic stories of our employees through the use of tools like Canva, ChatGPT, Facebook, Instagram, YouTube, Avature and Google., - Collaborate with local communications and Global leads to manage the Novartis' online reputation on platforms like Glassdoor and LinkedIn. - Leverage analytics to optimize recruitment asset channels and maximize their impact.- Partner closely with the US DEI team to effectively generate recruitment strategies to attract Veteran, Early Career and Diverse talent across the US to Novartis.

-- Responsible for the 2021 design and launch of the inaugural Global career site. -- Served as a key member of the Workday and Eightfold project team; facilitating requirement sessions and development of project plans, content calendars and launch plan. --Management of TA Focused social channels; Linkedin, Facebook, Instagram and Twitter.

Sanofi is a global biopharmaceutical company committed to healthcare solutions from prevention to treatment. We turn scientific discoveries into medicine to improve human health. Every day we dedicate our most important resource, our people, to support patients and families through their health journey.____________________At Sanofi, I delivered strategic marketing leadership to create solutions that enhanced the recruitment and candidate experience. I was responsible for the implementation and management of recruitment branding, talent attraction campaigns, and social media programs across North America, including Canada operations.With deep industry expertise, I delivered strategy and guidance in Employer Branding and Digital Recruitment to enhance UX and attract and engage top talent for Sanofi. I utilized multiple strategies and technology-enabled resources to showcase Sanofi as a top employer:

Novo Nordisk is a global healthcare company with 95 years of innovation and leadership in diabetes care.____________________Selected as the Communications Lead for our Hispanic ERG in early 2017, I focused on Employer Branding and Communications — leading multiple projects to elevate the company brand and enhance the overall user experience.My responsibilities in this role encompassed both internal and external communications and including social media posts emails, and website updates. In addition, I performed audits and analysis to elevate effectiveness and ensure ERG alignment to NNI brand & Employee Value Proposition.Key Achievements:» Executed effective Employer Branding in alignment with company goals of talent attraction and overall UX» Completed HR Website audit focused on GA tags, Applicant UX and Applicant email communications —resulting in strategic 2018 website content update

Management of Patient and HCP Digital Marketing campaigns. Responsible for planning, development, execution and optimization of RM campaign; alignment with Brand leads, Agencies/Vendors and internal stakeholders. Communications : Collaboration with internal stakeholders and brand leads to develop communication timelines, content calendar and RM content focused on patient adherence and HCP Opt-in. Project Management: Defined and documented project scope, cost, timeline and business rules. Ensured full project alignment across internal and external stakeholders and partners.Digital Marketing Strategy: Aligned with Brand and Multi-cultural leads to develop digital, social and web related marketing projects supporting Diabetes education and awareness. Subject Matter Expert: Serve as the brand SME focused on continuously monitoring external trends and competitors to deliver actionable messaging. Web Optimization: Manage day-to-day effectiveness of Branded websites to ensure content is relevant and leverages web trends and analytics to drive effective campaign management and user experience.Brand Management: Through the use of technology-enabled tools disseminate the brand’s share of voice by way of external brand messaging and campaigns to create a compelling, distinguished user experience and attraction strategy.Reporting & Metrics: Collect and gather data to understand performance of media and determine “root causes” of potential media and/or channel partner issues.

Novartis is a global healthcare company based in Switzerland that provides solutions to address the evolving needs of patients worldwide.____________________In 2015, I joined the marketing team at Novartis as the Digital Marketing Manager for Dermatology. In this role, I managed complex cross-functional project s across Digital, Social, and Web needs. I supported HCP and Patient MCM campaigns, and provided strategy and innovative solutions for both branded and unbranded initiatives.Areas of focus include Project Management, Digital Marketing, Partnership Management, Reporting, and Social Media. Driving awareness across platforms, I led multiple projects during my time with Novartis — working closely with both internal and external partners to provide effective communications across SM, email, web, and more.Key Achievements:» Delivered effective leadership in Social Analytics —resulting in the alignment of Social KPIs for Twitter, YouTube and Facebook engagement rates (public and closed groups)» Provided successful initiatives in Project Management— including the generation of a comprehensive project plan for the launch of the patient facing Twitter page — in alignment with MAP standards and guidelines» Developed strong Strategic Partnerships with multiple key health properties — delivering various successful initiatives including the launch of Medscape and DG Connect Cosentyx campaigns generating a 4.5:1 ROI

Community Manager - Responsible for actively engaging employees in Enterprise Social - including; day-to-day management of tool, development of editorial content including posts and discussions and providing senior leadership with user reporting.Communications - Collaborated with senior leaders to develop a weekly and monthly content calendar to generate employee engagement and increase adaptation of the social platform. Social Reporting - Worked with key stakeholders to systematically leverage fact-based insights and optimize strategic program development, define KPIs for success and implement measurement programs to gauge performance. Social Education/Training - Provided social strategy, support, training and feedback to vertical sales teams regarding best practices for social usage and creating a unified corporate social strategy. Developed specific training courses to help members of the sales team adopt social media for social selling/prospecting.Project Management - Lead technical platform development process to include; deliverables, timelines, scope and site requirement documentation.

Sales Management - Led a team of 8 Regional Managers responsible for the operations, sales and marketing of Samsung CE products into 4,000+ retail locations. Account Management - Focused on ME, HE and IT product categories within Wal-Mart, Costco, Sam's Club, Target and BJ's.Social Monitoring – Utilized social media to monitor and analyze competitor and customer actions, promotions and on goings.

Marketing Strategy - Supported Cloud, Finance and Retail Vertical focused accounts. Collaborating with sales directors to implement strategic plans to generate RFPs to increase solution sales (Cloud, M2M and UCC) and retain the base. Social Administrator - Served as the account administrator during rollout of Salesforce.com and Chatter within the Enterprise sales vertical teams.Communications - Utilized company issues branding guidelines to develop content to increase employee engagement and use of the internal social platform. Relationship Management - Nurtured relationships with project sponsors, Advertising, Marketing, Sales professionals and IT executives to ensure project timelines were communicated and met.

Marketing Strategy - Developed marketing strategies for 150 locations within NY/NJ Metro region. Strategy planning encompassed media management; radio remotes, print and OOH advertising; social media implementation and product launch strategy. Social strategy - Developed and implemented Regional social strategy to increase brand awareness, demand generation efforts, and brand engagement.Social management/messaging - Managed social media channels (i.e., Twitter, Facebook, LinkedIn, Google+, YouTube, communities, blogs) and created messaging for all social marketing posts to maintain strong brand voice, promote brand though leadership, encourage engagement, and increase the number of quality sales leads.Social marketing/lead generation - Used social media to generate leads for sales team and to promote SMB products via social posts, ad campaigns (e.g. Twitter ads), and engagement tactics (e.g. organizing tweet chats).Social budget/vendor management - Managed budget for social related activities, including social advertising and social tools along with managing relationship with all relevant vendors.Loyalty Marketing – Generated retail loyalty and NPS based programs; providing project leads with updated compliance reporting, sales results and feedback on project status.

Account Management - Maintained open communication with Circuit City - consistently providing updates on VZW services, promotions and products. Focused on driving revenue within the account through the creation of interactive and retail based programs. Marketing Strategy - Managed in-store promotions strategy, forecasting and analysis for 660 Circuit City locations. Web and Digital Marketing - Managed Circuitcity.com account, including planning online marketing promotions, forecasting sales, and meeting monthly sales targets.Brand Management - Analyzed and verified marketing and advertising materials (print, audio, video) to ensure accuracy in the use of Verizon Wireless brand, logo, and marketing message.