Kathleen Baker

Kathleen Baker Email and Phone Number

Cyber Security Marketing Expert with experience working with Partners and creating Demand Gen Programs @ HUMAN
Kathleen Baker's Location
Redwood City, California, United States, United States
About Kathleen Baker

Marketing professional (mostly within cyber security space) with over 20 years experience in demand generation, event, field and channel marketing. I have worked in organizations of many sizes (start-up, mid-size, and large enterprise) and stages (pre-IPO, thru-IPO, mergers and acquisitions) and consistently delivered results that were higher than my original target.Specialties include: Lead/demand generation programs, channel management, distribution management, direct market reseller management, service providers, integrated marketing programs, development of marketing programs, partnership management, event management, project management, and strategic planning, B2B, enterprise companies

Kathleen Baker's Current Company Details
HUMAN

Human

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Cyber Security Marketing Expert with experience working with Partners and creating Demand Gen Programs
Kathleen Baker Work Experience Details
  • Human
    Director, Partner Marketing
    Human Jul 2024 - Present
    New York, Ny, Us
  • Denodo
    Sr. Field Marketing Manager
    Denodo Aug 2022 - Jun 2024
    Palo Alto, Ca, Us
    • Grew US Western region pipeline from 2mil in 2022 to 16mil in 2023 with an average conversion rate of 10%• Fostered and cultivated strong relationships with key partners/marketing counterparts to align marketing efforts and business objectives to drive mutual growth and success (AWS, CDW, Sirius, Trace3, HCL)• Lead the development of the regional partner ecosystem by building demand gen campaigns, messaging, website updates, training and enablement materials• Ranked highest overall pipeline contributor on North America Demand Generation team in terms of net new contacts, pipeline creation from field/partner marketing activities (award top Demand Gen contributor for 2023 at annual meeting)
  • Qualys
    Marketing Director, Events, Partner And Customer Advocacy
    Qualys Jul 2021 - Aug 2022
    Foster City, Ca, Us
    • Established, built and managed Americas Field Marketing organization for Qualys• Responsible for Qualys annual user conference (QSC), and other large scale events with multiple deliverables (speaking slots, presentations, meetings, ancillary events, etc). to drive net new and cross-sell/upsell pipeline for Sales• Organized and executed various marketing tactics with partners and end users such as seminars, webinars, 3rd party conferences• Worked with channel (VAR, SIs, DMRs, Disti) and alliance partners to build and execute joint marketing activities • Focus on C-Level events to penetrate further into existing accounts and build relationships with CISOs• Responsible for 7mil annual AMS marketing budget• Established department procedures to streamline processes• Work with existing customers for speaking engagements at various events where they can advocate for Qualys
  • Agari
    Sr Partner/Channel Global Marketing Manager
    Agari Jan 2021 - Jun 2021
    Recently Aquired by Helpsystems• Responsible for build and layout of new partner portal, including launch.• Develop all partner communications (newsletters, announcements, product launches, webinars)• Responsible for global channel marketing strategy • Recruit and manage sponsorships for annual conference• Develop and execute channel marketing plans, campaigns, events, and lead-generation programs for partner prospecting & recruitment initiatives (emails, webinars, digital)• Manage global channel budget• Responsible for technical alliances marketing with key partners (ie. Splunk, Microsoft, Palo Alto)
  • Malwarebytes
    Sr. Global Channel Marketing Manager
    Malwarebytes May 2020 - Nov 2020
    Santa Clara, Ca, Us
    • Global responsibility for strategic marketing plans for the Malwarebytes Partner Program (MSP and Resellers)• Developed all partner communications (newsletters (25% open rate), announcements, product launches, webinars (25% registration rate))• Built program focusing on Partner Lifecycle Journey and implemented initiatives to drive a greater footprint within partner customer base• Responsible for global channel marketing strategy and aligning with sales• Build Channel Readiness plans for Product Launches, Program Announcements and Enhancements• Build Partner Enablement/Training programs• Develop and execute channel marketing plans, campaigns and lead-generation programs for partner prospecting & recruitment initiatives (emails, webinars, digital)• Support the Malwarebytes channel sales organization planning and executing activities for partners (SHI, CDW, Insight, Optiv)
  • Venafi
    Sr Field And Channel Marketing Manager For Ams And Apj
    Venafi Dec 2018 - Oct 2019
    Salt Lake City, Ut, Us
    • Drove regional demand generation for Venafi in North America, Federal and Asia-Pac with an average conversion rate of 9% contributing to pipeline. • Strategized with Alliance and Reseller partners for joint demand generation activities in all markets (HashiCorp, DigiCert, Thales, Optiv, Guidepoint, Carahsoft and Sirius)• Drove and managed ancillary events for large scale tradeshows (ie. RSA, Black Hat) to included executive level meetings, breakfast briefings• Built first APAC Integrated Marketing (stand alone and with partners) Plan (demand generation, SDRs, Content Syndication, Webinars, Email Campaigns, and Events)• Established new processes/procedures and expanded field marketing strategy and tactics for organization
  • Sailpoint Technologies
    Sr Manager, Americas Field And Channel Marketing
    Sailpoint Technologies Jan 2016 - Jun 2018
    Austin, Texas, Us
    • Established, built and managed Americas Field Marketing (Enterprise, Federal, SLED and Healthcare verticals) organization, including direct reports, which began in 2016 with an average conversion rate of 8%.• Built SLED/FED marketing to and through channel partners (Carahsoft and IMMIX group) including live events, calling campaigns, email, webinars)• Worked with Channel, Global SI’s and Technology partners to build and execute joint marketing activities (Channel - Optiv, Carahsoft, IMMIX Group; Global SIs – PwC, KPMG, Deloitte, Accenture; Technology – CyberArk, Beyond Trust, Ping Identity, Okta, AWS, Microsoft Azure and Centrify)• Organized and executed various marketing tactics with partners and end users such as seminars, webinars, 3rd party conferences• Supported FED/SLED thru public sector association memberships, advertising, and thought leadership councils (NASCIO, FedNewsRadio, CDM Roundtables, TrezzaMedia Group, FedBusiness Council etc.)• Support Healthcare sales team thru associations (HIMMS, Healthcare Summit) and conferences (HIMMs)• Worked with channel (VAR, SIs, DMRs, Disti) and alliance partners to build and execute joint marketing activities • Drove and managed industry tradeshows (MS Ignite, Indentiverse, InfosecUK, Infosecurity USA, Gartner SRM) including ancillary events (1:1 meetings, receptions, joint actiivities)• Responsible for 1+ million annual direct field marketing budget, and 500K+ MDF program • Built integrated marketing campaigns (Content Syndication, Social Media) to target new prospects in the enterprise space.• Organized and executed various marketing tactics targeted at channel and end users such as seminars, webinars, 3rd party conferences
  • Hewlett Packard Enterprise
    Channel Product Marketing Manager - Security Products
    Hewlett Packard Enterprise May 2014 - Jan 2016
    Houston, Texas, Us
    • Created, drove and managed all channel sales enablement activities, worldwide, for HP’s Enterprise Security Products division. This included in person trainings (partner days), monthly webinars, and communications (trained over 1,000 individuals across the globe in FY2015 and achieved an average score of 4.5 with 5 being the highest)• Managed the HP ESP Partner Advisory Board including online community blogs, discussions, webcasts and in person meetings (achieved an average overall survey score of 4.63 with 5 being the highest)• Owned the Partner Program, communications, and SPIFFs for HP’s annual Protect conference (exceeded 2014 partner acquisition attendance by150%)
  • Check Point Software Technologies
    Events And Field Communications Manager
    Check Point Software Technologies Jul 2010 - May 2014
    Redwood City, California, Us
    • Drove and managed all Global tradeshows and other assigned events (RSA, Gartner, Infosecurity, Interop, Black Hat) with budget responsibility of 1 million+ annually• Managed distribution channel marketing for top 3 US Distributors (Westcon, Ingram Micro and TechData) building multi-touch joint marketing programs to increase leads for lower level partners (i.e. appointment setting campaigns, email drip campaigns, webinars etc.) • Backfill Global Programs Marketing (content syndication, advertising/brand awareness, webinars, white paper posting, banner placement ads) on as needed basis• Managed all Technology and Channel partner sponsorships (recruitment, contracts, and deliverables) for Check Point’s annual user conference in North America, EMEA and APAC • Built pre and post show marketing campaigns (email blasts, telemarketing scripts, etc. etc.)• Analyzed events for effectiveness and ROI with by 40% YOY lead increase• Created and executed corporate lead generation campaigns (webinars, banner ads, email, white paper posting/downloads)
  • Check Point Software Technologies
    Field Marketing Manager-Western Region
    Check Point Software Technologies 2007 - Jul 2010
    Redwood City, California, Us
    • Worked with distribution partners (Ingram, Avnet and Westcon), DMRs (Insight, CDW), SPs (AT&T, CenturyLink, Verizon) to build multi-tier integrated marketing plans that increase reseller base and create end user lead generation programs to build revenue and pipeline • Assisted key channel partners (i.e. Akibia, Structured, GuidePoint, Optiv, ASG, and Incentra) with building integrated marketing plans to promote Check Point • Managed MDF for Distribution and Reseller partners; 1mil annual budget• Developed and executed lead generation programs (including national) for Regional Sales teams (ie. Trade shows, seminars, events, webinars, telemarketing, email and direct mail)• Tracked and analyzed marketing activities back to sales pipeline and deals closed (Average of 15mil YOY)

Kathleen Baker Skills

Channel Partners B2b Partner Management Project Management Event Management Service Providers Demand Generation Multi Channel Marketing Salesforce.com Lead Generation Enterprise Software Marketing Strategy Marketing B2b Marketing Sales Process Marketing Communications Trade Shows Go To Market Strategy Strategy Solution Selling Crm Integrated Marketing Sales Networking Cloud Computing Business Alliances Product Launch Account Management Email Marketing Product Management

Kathleen Baker Education Details

  • Golden Gate University
    Golden Gate University
    Marketing
  • San Francisco State University
    San Francisco State University
    Business Adminstration

Frequently Asked Questions about Kathleen Baker

What company does Kathleen Baker work for?

Kathleen Baker works for Human

What is Kathleen Baker's role at the current company?

Kathleen Baker's current role is Cyber Security Marketing Expert with experience working with Partners and creating Demand Gen Programs.

What is Kathleen Baker's email address?

Kathleen Baker's email address is ti****@****hoo.com

What is Kathleen Baker's direct phone number?

Kathleen Baker's direct phone number is +165045*****

What schools did Kathleen Baker attend?

Kathleen Baker attended Golden Gate University, San Francisco State University.

What skills is Kathleen Baker known for?

Kathleen Baker has skills like Channel Partners, B2b, Partner Management, Project Management, Event Management, Service Providers, Demand Generation, Multi Channel Marketing, Salesforce.com, Lead Generation, Enterprise Software, Marketing Strategy.

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