Kathleen Baker Email and Phone Number
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Marketing professional (mostly within cyber security space) with over 20 years experience in demand generation, event, field and channel marketing. I have worked in organizations of many sizes (start-up, mid-size, and large enterprise) and stages (pre-IPO, thru-IPO, mergers and acquisitions) and consistently delivered results that were higher than my original target.Specialties include: Lead/demand generation programs, channel management, distribution management, direct market reseller management, service providers, integrated marketing programs, development of marketing programs, partnership management, event management, project management, and strategic planning, B2B, enterprise companies
Human
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Director, Partner MarketingHuman Jul 2024 - PresentNew York, Ny, Us -
Sr. Field Marketing ManagerDenodo Aug 2022 - Jun 2024Palo Alto, Ca, Us• Grew US Western region pipeline from 2mil in 2022 to 16mil in 2023 with an average conversion rate of 10%• Fostered and cultivated strong relationships with key partners/marketing counterparts to align marketing efforts and business objectives to drive mutual growth and success (AWS, CDW, Sirius, Trace3, HCL)• Lead the development of the regional partner ecosystem by building demand gen campaigns, messaging, website updates, training and enablement materials• Ranked highest overall pipeline contributor on North America Demand Generation team in terms of net new contacts, pipeline creation from field/partner marketing activities (award top Demand Gen contributor for 2023 at annual meeting) -
Marketing Director, Events, Partner And Customer AdvocacyQualys Jul 2021 - Aug 2022Foster City, Ca, Us• Established, built and managed Americas Field Marketing organization for Qualys• Responsible for Qualys annual user conference (QSC), and other large scale events with multiple deliverables (speaking slots, presentations, meetings, ancillary events, etc). to drive net new and cross-sell/upsell pipeline for Sales• Organized and executed various marketing tactics with partners and end users such as seminars, webinars, 3rd party conferences• Worked with channel (VAR, SIs, DMRs, Disti) and alliance partners to build and execute joint marketing activities • Focus on C-Level events to penetrate further into existing accounts and build relationships with CISOs• Responsible for 7mil annual AMS marketing budget• Established department procedures to streamline processes• Work with existing customers for speaking engagements at various events where they can advocate for Qualys -
Sr Partner/Channel Global Marketing ManagerAgari Jan 2021 - Jun 2021Recently Aquired by Helpsystems• Responsible for build and layout of new partner portal, including launch.• Develop all partner communications (newsletters, announcements, product launches, webinars)• Responsible for global channel marketing strategy • Recruit and manage sponsorships for annual conference• Develop and execute channel marketing plans, campaigns, events, and lead-generation programs for partner prospecting & recruitment initiatives (emails, webinars, digital)• Manage global channel budget• Responsible for technical alliances marketing with key partners (ie. Splunk, Microsoft, Palo Alto)
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Sr. Global Channel Marketing ManagerMalwarebytes May 2020 - Nov 2020Santa Clara, Ca, Us• Global responsibility for strategic marketing plans for the Malwarebytes Partner Program (MSP and Resellers)• Developed all partner communications (newsletters (25% open rate), announcements, product launches, webinars (25% registration rate))• Built program focusing on Partner Lifecycle Journey and implemented initiatives to drive a greater footprint within partner customer base• Responsible for global channel marketing strategy and aligning with sales• Build Channel Readiness plans for Product Launches, Program Announcements and Enhancements• Build Partner Enablement/Training programs• Develop and execute channel marketing plans, campaigns and lead-generation programs for partner prospecting & recruitment initiatives (emails, webinars, digital)• Support the Malwarebytes channel sales organization planning and executing activities for partners (SHI, CDW, Insight, Optiv) -
Sr Field And Channel Marketing Manager For Ams And ApjVenafi Dec 2018 - Oct 2019Salt Lake City, Ut, Us• Drove regional demand generation for Venafi in North America, Federal and Asia-Pac with an average conversion rate of 9% contributing to pipeline. • Strategized with Alliance and Reseller partners for joint demand generation activities in all markets (HashiCorp, DigiCert, Thales, Optiv, Guidepoint, Carahsoft and Sirius)• Drove and managed ancillary events for large scale tradeshows (ie. RSA, Black Hat) to included executive level meetings, breakfast briefings• Built first APAC Integrated Marketing (stand alone and with partners) Plan (demand generation, SDRs, Content Syndication, Webinars, Email Campaigns, and Events)• Established new processes/procedures and expanded field marketing strategy and tactics for organization -
Sr Manager, Americas Field And Channel MarketingSailpoint Technologies Jan 2016 - Jun 2018Austin, Texas, Us• Established, built and managed Americas Field Marketing (Enterprise, Federal, SLED and Healthcare verticals) organization, including direct reports, which began in 2016 with an average conversion rate of 8%.• Built SLED/FED marketing to and through channel partners (Carahsoft and IMMIX group) including live events, calling campaigns, email, webinars)• Worked with Channel, Global SI’s and Technology partners to build and execute joint marketing activities (Channel - Optiv, Carahsoft, IMMIX Group; Global SIs – PwC, KPMG, Deloitte, Accenture; Technology – CyberArk, Beyond Trust, Ping Identity, Okta, AWS, Microsoft Azure and Centrify)• Organized and executed various marketing tactics with partners and end users such as seminars, webinars, 3rd party conferences• Supported FED/SLED thru public sector association memberships, advertising, and thought leadership councils (NASCIO, FedNewsRadio, CDM Roundtables, TrezzaMedia Group, FedBusiness Council etc.)• Support Healthcare sales team thru associations (HIMMS, Healthcare Summit) and conferences (HIMMs)• Worked with channel (VAR, SIs, DMRs, Disti) and alliance partners to build and execute joint marketing activities • Drove and managed industry tradeshows (MS Ignite, Indentiverse, InfosecUK, Infosecurity USA, Gartner SRM) including ancillary events (1:1 meetings, receptions, joint actiivities)• Responsible for 1+ million annual direct field marketing budget, and 500K+ MDF program • Built integrated marketing campaigns (Content Syndication, Social Media) to target new prospects in the enterprise space.• Organized and executed various marketing tactics targeted at channel and end users such as seminars, webinars, 3rd party conferences -
Channel Product Marketing Manager - Security ProductsHewlett Packard Enterprise May 2014 - Jan 2016Houston, Texas, Us• Created, drove and managed all channel sales enablement activities, worldwide, for HP’s Enterprise Security Products division. This included in person trainings (partner days), monthly webinars, and communications (trained over 1,000 individuals across the globe in FY2015 and achieved an average score of 4.5 with 5 being the highest)• Managed the HP ESP Partner Advisory Board including online community blogs, discussions, webcasts and in person meetings (achieved an average overall survey score of 4.63 with 5 being the highest)• Owned the Partner Program, communications, and SPIFFs for HP’s annual Protect conference (exceeded 2014 partner acquisition attendance by150%) -
Events And Field Communications ManagerCheck Point Software Technologies Jul 2010 - May 2014Redwood City, California, Us• Drove and managed all Global tradeshows and other assigned events (RSA, Gartner, Infosecurity, Interop, Black Hat) with budget responsibility of 1 million+ annually• Managed distribution channel marketing for top 3 US Distributors (Westcon, Ingram Micro and TechData) building multi-touch joint marketing programs to increase leads for lower level partners (i.e. appointment setting campaigns, email drip campaigns, webinars etc.) • Backfill Global Programs Marketing (content syndication, advertising/brand awareness, webinars, white paper posting, banner placement ads) on as needed basis• Managed all Technology and Channel partner sponsorships (recruitment, contracts, and deliverables) for Check Point’s annual user conference in North America, EMEA and APAC • Built pre and post show marketing campaigns (email blasts, telemarketing scripts, etc. etc.)• Analyzed events for effectiveness and ROI with by 40% YOY lead increase• Created and executed corporate lead generation campaigns (webinars, banner ads, email, white paper posting/downloads) -
Field Marketing Manager-Western RegionCheck Point Software Technologies 2007 - Jul 2010Redwood City, California, Us• Worked with distribution partners (Ingram, Avnet and Westcon), DMRs (Insight, CDW), SPs (AT&T, CenturyLink, Verizon) to build multi-tier integrated marketing plans that increase reseller base and create end user lead generation programs to build revenue and pipeline • Assisted key channel partners (i.e. Akibia, Structured, GuidePoint, Optiv, ASG, and Incentra) with building integrated marketing plans to promote Check Point • Managed MDF for Distribution and Reseller partners; 1mil annual budget• Developed and executed lead generation programs (including national) for Regional Sales teams (ie. Trade shows, seminars, events, webinars, telemarketing, email and direct mail)• Tracked and analyzed marketing activities back to sales pipeline and deals closed (Average of 15mil YOY)
Kathleen Baker Skills
Kathleen Baker Education Details
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Golden Gate UniversityMarketing -
San Francisco State UniversityBusiness Adminstration
Frequently Asked Questions about Kathleen Baker
What company does Kathleen Baker work for?
Kathleen Baker works for Human
What is Kathleen Baker's role at the current company?
Kathleen Baker's current role is Cyber Security Marketing Expert with experience working with Partners and creating Demand Gen Programs.
What is Kathleen Baker's email address?
Kathleen Baker's email address is ti****@****hoo.com
What is Kathleen Baker's direct phone number?
Kathleen Baker's direct phone number is +165045*****
What schools did Kathleen Baker attend?
Kathleen Baker attended Golden Gate University, San Francisco State University.
What skills is Kathleen Baker known for?
Kathleen Baker has skills like Channel Partners, B2b, Partner Management, Project Management, Event Management, Service Providers, Demand Generation, Multi Channel Marketing, Salesforce.com, Lead Generation, Enterprise Software, Marketing Strategy.
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