Kathleen Beale Email and Phone Number
Kathleen Beale work email
- Valid
- Valid
Kathleen Beale personal email
Kathleen Beale phone numbers
Kathleen Beale is a Chief Marketing Officer - GenomeWeb.com/360Dx.com at GenomeWeb LLC. She possess expertise in digital strategy, digital marketing, digital media, analytics, online advertising and 9 more skills. Colleagues describe her as "In the 3+ years that I’ve known Kathleen, she has always been a great resource for information, guidance, and support. Her ability to be both analytical and creative, see the larger implications of a problem and still understand the finer details, coupled with her friendly and personable manner make her a pleasure to work with."
-
Chief Marketing OfficerGenomeweb Llc Feb 2016 - PresentNew York, New York, Us
-
Audience Development Manager, News & Sports GroupTime Inc. Apr 2012 - Dec 2014New York, Ny, Us• Negotiated and managed full scale SEO audit for SI.com and Golf.com which drove YOY search growth of +15% and +20%, respectively.• Worked closely with edit lead to reinforce and communicate SEO diligence in the news room and ensured all technical SEOimprovements were implemented.• Developed traffic driving strategy for SI.com to offset the loss of CNN referrals, which accounted for over 30% of SI.com Unique Visitors.• Implemented traffic strategy comprised of a combination of paid CPC marketing, SEO improvements, and a focused effort on social growwhich resulted in YOY SI.com unique visitors remaining flat despite losing nearly one third of referral traffic from CNN.• Successfully managed $2.4MM Audience Development budget, which has been responsible for driving nearly 20% of overall site traffic in2013.• Optimized paid campaigns utilizing web analytic metrics. Achieved positive ROI as a result of campaign optimization.• Led traffic partnership discussions for Sports Illustrated Swimsuit, SI.com’s largest franchise, which resulted in over 1MM partner referralsduring the first week of launch.• Developed and advised edit and product teams on social media best practices that should be implemented during upcoming site re-launch in December 2103.• Cultivated, collaborated, and managed relationships with various groups, including editorial, business development, digital sales, webdevelopment, and digital product. -
Web Analytics ManagerEducation Dynamics Apr 2011 - Apr 2012Lenexa, Kansas, Us• Lead team of 3 analysts to streamline reporting and analytics for the media team with a focus on accuracy and timeliness.• Developed and implemented a right pricing model that analyzed hundreds of vendors using a weighted metrics methodology. Thisresulted in cutting bad quality vendors and adjusting pricing for other vendors in order to achieve a positive ROI.• Responsible for the month-end accrual process and ensuring that all vendor costs are entered and recorded correctly.• Assisted the media buying team in vendor management, most notably developing and presenting vendor scorecards that provide asnapshot of vendor performance and suggestions for campaign optimization.• Cultivated relationships with the Business Intelligence team and worked closely to create and distribute monthly vendor allocation tomedia buyers.• Spearheaded initiative on enrollment rate reporting that identified gaps in the data schools were providing and data that were entered inEDDY databases. -
Assistant Director, Marketing AnalyticsStevens Institute Of Technology Jun 2010 - Apr 2011Hoboken, Nj, UsResponsible for implementation of advanced analytics tool, Omniture Site Catalyst. Successfully managed the implementation of thisanalytics tool within the first 4 months in this position.• Developed, implemented, and managed all online analytic reporting at Stevens Institute, which is consistently used to effectively track andmanage marketing campaign performance for display advertising, SEM, SEO, and email campaigns.• Advised VP of Marketing on strategic marketing initiatives, which resulted in a 25% increase in graduate application growth, year overyear.• Created ROI analysis of online marketing campaigns that was used in a high level presentation to gain additional funding for onlinemarketing initiatives.• Developed marketing plans for large-scale online projects, including a proposed Web Strategy for all websites under the Stevens Instituteumbrella. -
Online Marketing & Analytics ManagerTime Inc. Apr 2007 - Jun 2010New York, Ny, UsManaged and implemented all traffic driving initiatives to Instyle.com, including SEM, Newsletters, Sweepstakes, online banners, andSEO.• Managed and trained analysts in India on standard reporting and analytics, which increased productivity on weekly and monthly dataanalysis.• Advised InStyle.com Editor and Business Operations Director on tactics to grow visitors to InStyle.com.• Managed and implemented marketing plans for several large-scale launches on InStyle.com, including a homepage re-design.• Cultivated relationships with ad operations, consumer marketing, edit, promotions, SEO/SEM managers, and tech staff to execute site re-launches, ad placements, and new creatives.
-
Client Manager-AnalyticsAc Nielsen May 2005 - May 2007• Designed and implemented new employee orientation training modules for clients to serve as a comprehensive introduction to ACNielsenconsulting services.• Created, organized and implemented multi-day training class on ACNielsen products, services and capabilities, driving incremental salesand client engagement in 2006.• Served as Project Manager accountable for leading ongoing status meetings with the Director of Category Management to ensure thatclient needs, deliverables, and requests were being met and provide an ongoing dialogue around pipeline development of future projects.• Responsible for the delivery of over 20 industry analyses which contributed to the exceeding revenue goals for the ACNielsen team. -
Manager, Client Service And ConsultingIri Jul 2002 - May 2005Chicago, Il, Us• Managed and executed all Sales related analyses for Novartis Consumer Health (NCH), including Category Overviews, SKURationalizations and Account Best Practices presentations.• Responsible for the sale and execution of $270K Sales Audit, presented to senior management.• Accountable for maintaining superior customer service and developing and retaining strong relationships with the Novartis ConsumerHealth Sales Organization.
Kathleen Beale Skills
Kathleen Beale Education Details
-
Saint Joseph'S UniversityFood Marketing -
Saint Joseph'S UniversityMarketing
Frequently Asked Questions about Kathleen Beale
What company does Kathleen Beale work for?
Kathleen Beale works for Genomeweb Llc
What is Kathleen Beale's role at the current company?
Kathleen Beale's current role is Chief Marketing Officer - GenomeWeb.com/360Dx.com.
What is Kathleen Beale's email address?
Kathleen Beale's email address is ka****@****inc.com
What is Kathleen Beale's direct phone number?
Kathleen Beale's direct phone number is +120139*****
What schools did Kathleen Beale attend?
Kathleen Beale attended Saint Joseph's University, Saint Joseph's University.
What skills is Kathleen Beale known for?
Kathleen Beale has skills like Digital Strategy, Digital Marketing, Digital Media, Analytics, Online Advertising, Omniture, Web Strategy, Search Engine Marketing, Audience Development, Data Analysis, Web Analytics, Digital.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial