Kathleen Boyle Email & Phone Number

New York, United States

New York, New York, United States

Oversee execution of the email program, including content sourcing, A/B testing, identifying target segments, copywriting, preparing design files in Adobe tools and CRM systems, coding in HTML, proofing, and schedulingManage an email agency relationship consisting of a project manager, copywriter, designer, and coder accountable for aiding in the building and deployment of customer retention email campaigns and automation initiativesReduce function expenses by $60k annually through… Show more Oversee execution of the email program, including content sourcing, A/B testing, identifying target segments, copywriting, preparing design files in Adobe tools and CRM systems, coding in HTML, proofing, and schedulingManage an email agency relationship consisting of a project manager, copywriter, designer, and coder accountable for aiding in the building and deployment of customer retention email campaigns and automation initiativesReduce function expenses by $60k annually through in-house management of 50% of daily campaignsDevelop strategy for the customer email program to engage, nurture, and encourage retention among recurring subscribers, and reacquire churned subscribers and cold leads, leading to a +43% increase in open rates YoYIdentify customer segmentation opportunities to better serve blind spots in the customer journey, resulting in +44% more automation revenue YoYEnhance email opt-in opportunities on site, maintain list health, and monitor deliverability to retain as many engaged contacts as possibleIncrease database efficiency by 20% biannually through systematic contact clean-up initiatives Show less

New York, New York, United States

Modeled revenue forecasts through a combination of historical prediction and new revenue generation initiativesReported on revenue pacing daily and regularly identified areas for optimization across the functionActualized key channel metrics and memorialized performance insights to improve future data-driven strategic planningMaximized ROI of marketing expenses through contract negotiations and monitoring of external agency projects and efficiency of media spendSet annual… Show more Modeled revenue forecasts through a combination of historical prediction and new revenue generation initiativesReported on revenue pacing daily and regularly identified areas for optimization across the functionActualized key channel metrics and memorialized performance insights to improve future data-driven strategic planningMaximized ROI of marketing expenses through contract negotiations and monitoring of external agency projects and efficiency of media spendSet annual expense budgets for the marketing function and approved monthly P&L statementsPresented a summary of revenue performance in monthly company-wide town hallsConstructed editorial marketing calendars aligning featured content in Search, Social, Email, and Affiliate channelsSatisfied internal business data requests by building reports in a central data warehouse, synthesizing raw data into actionable insights Show less

New York, New York, United States

Tracked and performed analyses on company expenses and profits, and provided recommendations to senior leadershipReviewed all credit card and ACH transactions incurred by each function and assigned appropriate QuickBooks categoriesPerformed monthly, quarterly, and year-end account reconciliationsSubmitted, e-filed, and hard copy filed all insurance applications, non-disclosure agreements, and vendor invoicesSupported the Vice President of Business Operations and Chief Financial… Show more Tracked and performed analyses on company expenses and profits, and provided recommendations to senior leadershipReviewed all credit card and ACH transactions incurred by each function and assigned appropriate QuickBooks categoriesPerformed monthly, quarterly, and year-end account reconciliationsSubmitted, e-filed, and hard copy filed all insurance applications, non-disclosure agreements, and vendor invoicesSupported the Vice President of Business Operations and Chief Financial Officer in all administrative and financial tasksCompiled educational content and facilitated an in-house learning and development program intended to foster professional growth throughout the companyManaged hiring processes by screening resumes and conducting interviews over the phone and in person Show less

Master Of Business Administration - Mba, Accounting And Finance

Bachelor'S Degree, Philosophy

Activities and Societies: Cum Laude Honors, Dean’s List Honors, Phi Sigma Tau Honor Society in Philosophy, Alpha Psi Omega Honor Society.