- Develop & communicate Synovos value proposition for employees, customers & prospects- Conducted messaging workshops to clarify Synovos's complex, digital & service-based offering; crystalized value proposition in marketing collateral- Manage external agencies for full service digital marketing deliverables; implemented creative brief process for design projects- Collaborate with CEO and Exec team for board, employee, and customer communications including presentations, video, and data viz; managed communications needs during company acquisition process- Identified need for CRM & Eloqua enhancements; managed external agency and internal resources to create lead nurturing campaign & lead scoring- Won corporate Electrocomponents Innovation Award for a concept for an analytics platform to support sustainability initiatives

- Play a key role in driving client brand and customer experience strategy from the beginning of project throughout the life of the relationship- Conduct competitive audits and analysis for brand strategy and messaging- In-depth interviews with customers to collect insights on B2B website usage patterns and unmet needs- Designed quantitative market research studies and analyzed results to inform messaging and digital experience deliverables- Creative briefs and strategic guidance for creative teams to produce compelling, on-brand, and strategically sound results- Clients include Capital Health, Nobel Biocare, and Mutual Boiler Re.

- Built a lead generation program including email marketing, SEM, visitor tracking and marketing automation- Created compelling content on social media & email that drives awareness of new product offerings and case studies- Led comprehensive website redesign project that increased site traffic by 11% and conversion rate by 40% - Managed PPC campaigns that resulted in a 64% increase in sales of an under-performing product- Led strategic initiatives including Net Promoter Score research, analysis and reporting, and Customer Experience auditing and internal training

- Oversee major accounts with clients in the higher education space- Responsible for client relationship and developing, measuring, monitoring and analyzing client success criteria- Clients include UArts, DIckinson, Chronicle of Higher Education

- Designed survey and conducted qualitative research for the Affresh line of consumer products, including the development of a data-driven consumer segmentation study- Developed brand strategy and positioning for Affresh to appeal to the target consumer segment- Led market research and strategy initiatives for other Whirlpool brands including KitchenAid & EveryDrop

- Concept development for Consumer Packaged Goods seasonal collections including naming, on-package copywriting, and creative brief for designers- Account leadership for packaging design of mass CPG brand portfolio of products, including the brand refresh of its base line of products of over 120 SKUs- Strategy, concept & copywriting for public service ad campaigns for NYC Department of Transportation

Clients included Verizon, Citibank, Travelport, Discovery