Drove the design and creative strategy for creative assets for e-commerce and digital brands including Adobe, AllTrails, Backstage, Canon, Elevate, Ellevest, Elsa Speak, Lambda School, Prime Gaming, Step, TheYes, & Thuma.Contributed to clients' expanding motion design systems across various social channels: Meta, Instagram, TikTok, Snapchat, YouTube, and Pinterest.Collaborated with Growth Marketing teams to strategize modular creative testing and DR marketing campaign structure and creative solutions.Presented creative insights at QBRs, driving ongoing testing & strategy.

Thinks strategically to identify areas of testing opportunities that enable creative insights. Collaborates effectively with AdOps, clients, Producers, and Designers to create content. Deliver quality 2D & 3D animated social media videos and concepts. Animates and iterates on thousands of social media video assets to reduce creative fatigue.Sketches, ideates, iterates, and generates new creative video concepts using data insights. Identifies, streamlines, and manages production pipelines to meet key business objectives.

Animated and illustrated 2000+ training process overview videos to drive retention across 100,000+ Amazon facility trainees and managers.

Produced all animation and creative content for the #1 course on Coursera–Introduction to Artificial Intelligence in collaboration with a team of SMEs & instructional designers.Created additional animation materials for a multi-course Data Science Professional Certificate, which drove 600,000+ student enrollment. Led production of motion graphics animations illustrating complex internal process flows that were rolled out to all 20,000+ Microsoft managers worldwide. Wire-framed UI educational web portals & designed executive leadership decks.

Designed process flowcharts and visuals illustrating device product research & stories.Contributed to executive quarterly pitch decks and UX prototypes.

Executed design, layout, and final art production of digital and print communication projects: The university student application, mail-outs, brochures, newsletters, advertising, illustrations, banners, infographics, event collateral, and large scale prints.

• Created illustrations and graphics for print and web use• Managed social media accounts, statistics, and client reports

Designed gallery digital & print collateral, and consulted with exhibiting artists.Adapted exhibiting artist’s videos to the gallery’s 3-wall immersive projection

Created the University Housing Style Guide, collateral design systems, social media strategy, T-shirt illustrations and mock-ups, typesetting, and updated publications according to the new University of Oregon brand.

Created a curriculum to teach the fundamentals of animation to a diverse age range of students. Facilitated students storyboard, create, and film original animated shorts using zoetropes, thaumatropes, claymation, and flip books.

• Re-developed the University Housing Style Guide according to new University of Oregon brand guidelines• Designed branded marketing collateral including but not limited to: typeset documents, posters, presentations, illustrations, layouts, mock ups, environmental signage and logos for print and web• Participated in all aspects of the print process from client consulting, ideation, design, pre-press file preparation, to offset and digital press checks, proofing, and archiving collateral• Collaborated to create rentwise.uoregon.edu, an interactive web app• Created recycling & composting environmental signage that reduced student waste